Since the beginning of 2022, the epidemic has begun to break out repeatedly throughout the country, most of the people have been "sealed" by the epidemic, and the domestic tour has basically encountered a freezing point, so the camping began to explode, some time ago during the Qingming holiday, the topic of "how hot is camping" was on the hot search.
However, the camping that catches fire in the general crowd is not the script of the wilderness survival of Beiye, but the "exquisite camping" with the "camp table", the "small string of lights" and the "big canopy". 2020 has been defined by the industry as the "first year of style camping", and the upstream and downstream of this industrial chain have also become hot. There is a set of data that visually shows how popular "camping" has been in China in the past two years. In 2020, the number of enterprises related to camping camps in the mainland reached 8315, an increase of 200% over the previous year. In 2021, the number of related enterprises was about 17,579, an increase of 111.4% year-on-year. In addition, according to CCTV financial statistics, since January this year, the turnover of outdoor tents has increased by 119% year-on-year, the turnover of outdoor benches has increased by 239% year-on-year, and the turnover of camping equipment such as large tents, canopy, folding tables and chairs has increased by more than twice.
In April this year, people camped somewhere in Nanjing
In fact, camping can be called an "imported product". The term camping can be traced back to the makeshift wilderness accommodations and facilities established by early humans in nomadic, hunting, migration, military and other activities. Camping itself is closely linked to travel and is an essential part of people's activities for various purposes in the wild. The early days of human society were passive camping for productive or military purposes. What we now call camping refers to recreational camping in modern times.
The origins of recreational camping were as early as 1853. At that time, the British Hoding and the four-wheeled carriage team of more than 300 people crossed a large grassland in the United States for 1930 kilometers. He later used canoes and bicycles as a means of transportation for camping trips in the Highlands of the United States and Scotland, and published the world's first "Camper's Manual" in 1908. It recounts an article on tent making, drawing no less than 10 types of tents that can be set up, ranging from simple single-slope to complex canoe tents.
In 1907, the world's first camping club was formed in the UK by merging the original Bike Campers' Organisation and several other clubs. In 1909, the club was chaired by the famous Antarctic explorer Captain Scott.
Another event that marked the beginning of modern recreational camping was in 1861, when Frederick and his wife in Washington, USA, opened a home school for boys. That summer, the couple led the children on a two-week wilderness hike. Kids camp, row, fish, and hunt on the trip.
Early European colonists colonized the Americas, and later in the 19th century, the western development of the United States, gradually established towns and developed economies on the wasteland, and in the process those pioneers relied on camping to varying degrees for wild life. In the mid-19th century, camping gradually became a form of outdoor recreation in the United States, and in the late 19th century, some camping organizations began to form. The educational function of camping activities is highly valued in the United States, and organized camping activities are considered an educational undertaking.
Religious groups led by the YWCA and the YMCA have also carried out camping activities for leisure and education since the 1870s. In the early 20th century, boy and girl scouts founded with religious backgrounds and their campgrounds appeared in the United States.
From the above early organized camping activities, we can see that modern recreational camping activities are the products of the development of human society to a certain stage. When people no longer struggle for the basic requirements of survival such as food, clothing, warmth and self-safety, when the social productivity reaches a certain level, people's pursuit of spirit and knowledge, as well as the demand for tourism, leisure and outdoor sports, will gradually appear. The invention and renewal of means of transport has provided more convenient conditions for people's needs.
In 1915, at the annual gathering of the Caravan Club in Stratford-upon-Avon, a little girl sat outside a tent
At the beginning of the 20th century, when the automobile industry emerged and people could own their own cars, car travel became fashionable. Many trips that had previously been done with the help of horse-drawn carriages or steam trains gave way to cars. People can go farther and see more during their limited holidays. It was also from this time that car camping activities appeared in Europe and the United States and other countries. In 1910, the predecessor of the current "American Camping Association", the "American Campsite Managers Association", was founded. It also marks the beginning of camping in Western countries as an industry.
In order to protect and manage its large areas of natural beauty, the United States began to develop a national park and state park system as early as the 1870s. It is marked by the establishment of Yellowstone National Park. It was also the first place in the world to be named after a national park. In 1916, the U.S. National Park Service was established under the Department of The Interior to manage and protect 14 national parks and 21 memorial sites at the time. In the 1930s, in order to restore people's leisure needs after the Great Depression, corresponding areas were designated in many national parks for people to camp and relax while traveling by car. This also pushes the car camping campaign to a new stage.
In 1932, the International Camping Association (FICC), initiated by the United Kingdom, was founded. Beginning in 1933, except for a few years in World War II, this worldwide organization hosted a camping convention in different countries and regions every year. The 76th World Congress of Camping and Motorhome Camping, hosted by the International Camping Association, was held in June 2010 at the Umag Park Camp in Croatia, with 2.5 million members from 32 countries registered with the Federation.
The economic recovery after World War II led to the formation of large camping associations and associations in many sports and leisure clubs in the United States. The National Camping and Walkers Association (NCHA) and the North American Family Camping Association in the United States, as well as the Canadian Camping Club, joined the International Camping Association at this stage.
In 2009, the total number of camping participants in the United States was 44 million (6 years+), accounting for about 15.6% of the total population, and the total number of camping days was about 580 million days, with an average of 13.2 days per participant.
Motorhomes and campsites are closely linked, and caravan camping clubs began in the United States in the 1920s and 1930s, when some brave people who used RVs made long trips, paved a piece of land on the side of the road, where everyone used a gasoline stove to heat canned food and take cold showers. Tourists travel the world by car and with sleeping bags, simple beds, tents, cooking utensils and food, etc., the cost of tourism is low, bringing endless fun to tourists, so self-driving travel is the best way to travel for leisure and vacation. With the development of self-driving tourism, new motorhome products and campsites have been born.
After a century of development, caravan travel and caravan camping have long become a part of leisure tourism and even life for European and American residents. For example, in 2015, more than 8.5 million people in the United States used motorhomes, and almost every 10 households with a motorhome owned a motorhome, and this number has been increasing since then; Japanese households have 1 million motorhomes; Germany has the highest motorhome ownership rate in the world, with about 13 million motorhomes in the country. In the 2l century, the United States appeared "RV family", they are what people call "caravan family", whenever summer comes or weekends and holidays. About half of the average American family travels in a motorhome that is usually parked in their back garden.
In 1931, two women sat by a caravan drinking tea.
In the mainland, camping development is the earliest, camping construction is more mature in Taiwan, in early 1970 Taiwan has established a camping association.
Since the mid-1980s, domestic tourism in China has risen and continued to grow rapidly. At present, the average annual number of domestic residents on the mainland is close to 900 million, becoming the world's largest source market and the envy of tourism counterparts in many countries. According to figures released by the China National Tourism Administration, in 2004, the number of domestic tourists in the country reached 1.102 billion person-times, an increase of 26.61% over the previous year; domestic tourism revenue was 471.1 billion yuan, an increase of 36.86% over the previous year; and the per capita expenditure of domestic tourists reached 427.5 yuan. This is undoubtedly the strongest and most solid foundation for the development and development of various tourism, including automobile tourism.
China's auto tourism can rise, the most important driving force lies in the market, the market has the demand for auto tourism, we only consider how to organize, develop auto tourism products to meet market needs, and then to promote market demand and step by step growth, and gradually realize the great development, universalization and high value of auto tourism.
Since the 1990s, mainland car tourism has gradually emerged, and then in the 21st century, it has received greater attention, the proportion of cars owned in China is rising significantly, cars have entered the family in large numbers, and self-driving travel has become an important way for family travel and independent travel.
Mainland tourism resources are very rich, the vacation around the city can be driven by car, a little farther can take a caravan to participate in self-driving camping groups, the car club can organize a more professional self-driving camping group, travel agencies can develop desert car adventures, car tours, crossing the Qinghai-Tibet Plateau, re-walking the Long March and other self-driving camping routes. Accustomed to seeing the desert, Gobi, loess, snowy areas, you can also participate in self-driving camping, drive along the Silk Road to Jiangnan Water Town and the Sea, and look at the beautiful scenery of the motherland's Wanli Sea Frontier along the highway. On the contrary, the residents of Jiangnan water towns, seashores and islands can spend two months in groups to drive to the inland and western borders of the motherland to appreciate the scenery of the frontier and the majesty of the desert plateau. Therefore, the vast territory, pleasant climate, diverse landscapes and rich resources are undoubtedly an important foundation for the development of self-driving camping in the mainland.
It can be seen that the rise and development of self-driving camping is the product of social development to a certain period and stage, and the mainland tourism industry has entered a higher level and renewal stage, and it is also an inevitable trend in the development of mainland tourism.
Screenshot from the movie "Not Seen, Not Scattered"
In China, most of the views are based on the 1999 Lunar New Year film "Not Seen, Not Scattered" as a sign of the emergence of Chinese caravans, this year, the first joint-stock enterprise engaged in caravan leasing, manufacturing research and development, and caravan operation agency appeared in China. During the "Eleventh" period in 2002, motorhome tourism began to test the waters. Around 2008, domestic caravans began to be widely put into production, and there are currently more than 20 manufacturers of scale and system, with more than 10,000 caravans and about 100 campgrounds.
Although since 2002, the mainland has the ability to independently produce RVs and sufficient technical reserves, but at the beginning of the domestic RVs mainly to meet the European and American markets, a few domestic RV sales objects, but also to film and television companies, travel agencies and other group customers, private purchase potential has yet to be tapped.
The development of domestic caravan camping is not very smooth, mainly because it is very troublesome to drive a caravan on the road, private car owners need to have the qualifications to drive a large cargo or a large car; it is difficult to park after buying a caravan in the city; trailer caravans are not allowed to go on the highway, and various restrictions hinder tourism; caravan sales are very small, and how to get a caravan on the license plate is not clear... These factors have undoubtedly limited the development of domestic caravan camping.
However, the government has also introduced a series of policies, for the development of caravan camping to open up a promising prospects, in 2009 the State Council issued the "Opinions on Accelerating the Development of Tourism", caravan camping was listed as the most valuable and popular leisure and entertainment projects in the future 20l3 state council issued the "National Leisure Tourism Outline (2013-2020)" pointed out that it is necessary to strengthen the construction of caravans, self-driving camps, and with the increasing enthusiasm of people for caravan camping, the threshold for camping is getting lower and lower. The content also began to roll in.
References: Cui Li, "Leisure Planning and Development Case"; "Camping Tourism in China: Research Dynamics and Challenges" Ni Xinxin, Ma Renfeng; "A Brief Discussion on Campground Business Model" Liu Weiyi; "Analysis of popular causes of camping activities in the United States and Enlightenment to the Mainland" Wang Sihai, Cheng Xiping; "Caravan: Travel Camping "Mobile Home"" Li Guozheng.