Rooted in Xinfadi, we strive to do the best in the navel orange industry
——Remember the "Navel Orange King" Ma Guoshui in Xinfadi Market
"Because of focus, so professional; because of professionalism, so excellent." Although this sentence is an advertising phrase, it also has a strong universality when used in leading merchants such as "Hundred Kings" and "Top 100" in Xinfadi Market. They often immerse themselves in a single product field for decades, continue to build and improve the circulation chain of agricultural products, adhere to the deep ploughing of upstream and downstream, and pursue the business well, do fine, and make the ultimate, so they have the capital of "calling the king strong". These characteristics have also been well reflected in the market "Navel Orange King" Ma Guoshui. From 1991 when he entered Beijing with 10 yuan to start a business, to now become the "navel orange king" with an annual turnover of more than 100 million yuan, the scenery he has seen along the way, the hardships he has experienced, if not personally experienced can only imagine, it is difficult to understand. Looking forward to the future, Ma Guoshui said with confidence, "I want to take root in Xinfadi and strive to do the best in the navel orange industry!" ”。
Ma Guoshui was born in 1968 in Yi County, where the story of the Five Heroes of Wolf-Tooth Mountain takes place, and there are three brothers, and he is the second oldest. In order to improve his family's livelihood, Ma Guoshui began to learn carpentry skills just after graduating from junior high school. Ma Guoshui said, "At that time, carpenters were paid 4-5 yuan a day, and large workers were 10 yuan a day. Although the salary is already very low, sometimes after a few months of hard work, the salary does not come back. With this uncertain and slightly meager salary, not only can not improve the living conditions of the family, but also it is difficult to find a suitable family. Ma Guoshui's hometown is only 4 kilometers away from the county seat, although the conditions are better than the people in the mountains, but compared with the life of the people in the city, there is still a big difference, he was very envious of the life of the rich people in the city, so he had the idea of breaking out of the world in the capital.
In 1991, Ma Guoshui defected to his cousin who was doing business in the northwest suburban market, began to do vegetable retailing, and got up at three or four o'clock in the morning every day and pedaled a tricycle to the vegetable field near the blue indigo factory in the western suburbs of Beijing to buy vegetables, and transported them back to the market after dawn. Ma Guoshui said: "When I first came to the outskirts of Beijing, there were still patches of vegetable fields, and now that the city has developed, it is difficult to see vegetable fields in the suburbs." Although selling vegetables is also very hard, but you can earn twenty or thirty yuan a day, I feel much stronger than when I was a carpenter, and it is my own business, and the more I work, the more energetic I am. After accumulating some of his capital and experience, Ma Guoshui turned to trying to run a fruit shop. At the beginning, only local fruits are made in the suburbs of Beijing and the surrounding areas of Beijing. In 1992, Ma Guoshui, who was already an elderly youth in the countryside at that time, returned to his hometown to complete the marriage, and returned to Beijing with his daughter-in-law after marriage, opening a model of husband and wife singing and common development.
In 2006, Ma Guoshui came to Xinfadi Market, this period of Xinfadi Market, with the influx of a large number of merchants, began to enter the fast lane of development, the business environment is better, the transaction order is more standardized, and the business of merchants is doing very smoothly. Ma Guoshui said, "When I arrived at xinfadi market, I basically did not suffer any hardships, and I made my business bigger all the way, first dealing in cherries, loquats, apples and gong oranges, and later navel oranges, tangerine oranges, and oranges, and I have not lost money in Xinfadi, but there will be a difference between making more and less every year." ”
In order to find the source of navel oranges, Ma Guoshui went deep into the production areas again and again, and established a solid cooperative relationship with some planting bases and processing plants, at which time he also began to focus on the operation of navel oranges. Ma Guoshui introduced, "The navel oranges I operate mainly have four production areas: Jiangxi Gannan, Hunan Xinning, Chongqing Fengjie and Hubei Zigui. Under normal circumstances, Gannan navel oranges are first listed in November, and then other production areas follow suit, and sales continue until the end of May. In 2007, Ma Guoshui registered his own company "Xinfadi Guoguo Fruit Products Co., Ltd.", and its operation began to develop in the direction of corporatization, formalization and scale. In addition, he also registered a trademark with the word "Guoshui" in his own name and owned the "Real Orange" navel orange brand. In 2010, he bought a house in the Tianlun Jincheng community, and truly settled his home in Xinfadi, where his young daughter also went to school.
In order to ensure the continued stability of upstream supply and increase the depth of the industry, he has built navel orange bases in Gannan, Xinning and Fengjie, totaling more than 4,000 mu, in addition to a large number of long-term cooperation and strong relationship planting bases. Ma Guoshui introduced that "the lifespan of navel orange trees can be as long as 30-50 years, of which the young adult period is about 10-30 years. My base was developed after 2012 and is now in the prime of fruit tree production. In order to increase the breadth of his own business, while making the main business of fine navel oranges bigger and stronger, he also got involved in varieties such as red tip, lychee, citrus, gong citrus, etc., and took these seasonal products as an auxiliary to the main business, so as to better balance the operating costs of the whole year.
In particular, the Ye's orange, which it has cooperated in the past two years, is deeply loved by consumers due to its hard brand, good taste, juice and water, and less pomace, and occupies a large share of the domestic high-end navel orange market. At the same time, Ma Guoshui has maintained long-term and stable cooperative relations with downstream channels such as Yonghui, Guoduomei, Jingkelong and Happiness Supermarket based on Xinfadi. The simultaneous construction and development of upstream and downstream channels will make its entire navel orange industry chain more perfect and smoother. It has laid a good foundation for consumers in the capital to taste fresher, better quality and richer navel orange products.
While realizing his personal dreams, Ma Guoshui also has the responsibility and responsibility of an entrepreneur. On the eve of the Spring Festival in 2008, a freezing disaster occurred in the south, resulting in a large number of Gannan navel oranges being unsold. Ma Guoshui actively responded to the call of the government and the market, helped the fruit farmers in Gannan to sell navel oranges in a timely manner, and also launched a large number of downstream channels to distribute, so it also received unanimous praise from the fruit farmers in the disaster area and successively became his partner. One of the fruit growers, who lived in the Ma Guoshui family for 10 consecutive years, also shows the trust and trust in him. Efforts will pay off, Ma Guoshui has been rated as a "civilized operator" by the market for more than 10 consecutive years; since 2011, it has been the general distributor of "Gannan Navel Orange" in Anyuan County; in 2013, it was rated as "Excellent Private Enterprise" by Fengtai District, and in the same year, it was rated as "CAWA" Gold Medal Wholesaler by the National Federation of Urban Agricultural Trade Centers... This medal, trophy and certificate is not only a full affirmation of Ma Guoshui's efforts over the years, but also a silent encouragement and encouragement to him.
Today's Ma Guoshui has long since changed from the poor rural boy with 10 yuan to the "navel orange king" with a transaction volume of more than 100 million yuan, and his son Ma Pengfei, who graduated from college, has also returned to his side and begun his own experience. Ma Guoshui said, "In the future, I will continue to focus on the main business of navel orange, lengthen and broaden the industrial chain, achieve diversified development, and reduce business risks." At the same time, it is also necessary to meticulously cultivate successors, so that young people with ideas, culture, thoughts, and courage in the new era can open their hands and feet to toss and turn, so that they can grow into the main force of agricultural approval in the new era at an early date, continue to struggle for the mission of 'creating wealth for the peasants and bringing benefits to the citizens', and constantly contribute new forces to the development of the mainland's agricultural industry and rural revitalization. ”
On the road to chasing dreams, the struggle is never absent. Although he has struggled in the agricultural products wholesale industry for more than 30 years, Ma Guoshui is still tireless, looking forward to a better future, he also frankly said, "I have no other ideas and pursuits in this life, only one determination, that is, to take root in Xinfadi, strive to do the best in the navel orange industry, learn from each other and integrate the four production areas of Gannan, Xinning, Fengjie and Zigui, and finally achieve common development with the production area, the market, and the majority of customers!" A few simple words not only reflect Ma Guoshui's mind, pattern and responsibility, but also reveal the deep friendship with the market, and are worthy of the glorious title of "Navel Orange King".