This is Ding's 1026th push
Updated every Wednesday, Friday and July at 8 p.m
▼
- Taobao Photo Deception -
Before the b station has a fan message is very interesting, saying that the color of the online shopping clothes seller's picture is simply a scam:
▲Do you feel the same way?
Looking back at the first few years when I first bought clothes on Taobao, I also encountered a lot of pit daddy seller shows, and now with the increasing experience of online shopping, this kind of thing has rarely happened. (Pride)
Then today Tintin used the experience summed up by years of online shopping to teach everyone how to identify the seller at a glance and save a lot of money on the road of online shopping!
At a glance, the color difference is deceitful
Buy clothes online, the easiest thunder to step on is the color difference.
Can't wear the model's white and beautiful effect, sometimes I really can't blame myself, it's really the seller P picture is too fierce. Let's talk about the 3 most common chromatic aberrations.
▍Bright and intense color
The first is brightly colored clothes, the style is more mature, and it is more common in retro Hong Kong style and bright French style.
Looking at the pictures is very exciting, it feels bright and white. But in fact, the original picture is difficult to have this effect, most of them are later adjusted brightness and saturation, so that the color of the clothes is more bright and intense.
For example, this green skirt, the color of the buyer's show is much darker than the model picture, and it suddenly looks old.
(Buyer show from Little Red Book user @ Moon Ah)
There is also the Klein blue item from last year's fire, many sisters are full of expectations to start, but when they buy it back, they find that the color is dark and dark, feeling like the overalls in the factory.
▍ Fresh light color
Not only is the dark and bright color easy to deceive, but the light color is also the hardest hit area. Is it outrageous to see an example in the Little Red Book?
▲ The model picture is warm orange pink, and the pink of the real thing is a lot more tacky.
(Buyer show from Little Red Book user @ dare to dare)
Many sellers of girly style and gentle wind clothes will lower the contrast of the picture and increase the brightness, so that the whole picture looks more fresh and soft, and there is a sweet and dreamy cream tone.
▲ Look closely at the grass and floor in the background, the color is much lighter than what we usually see with the naked eye.
▍Neutral base color
Relatively speaking, neutral colors such as camel, khaki, and gray, the color difference is generally not as serious as the color, and the main problem may be the difference in the depth of color.
For example, these two pictures, obviously taken in a sunny place, in real life put in ordinary light, the color will be darker.
There are also photos with a particularly bright background, which must be heavier in the later color grading, and the color of the clothes will also have a certain degree of distortion.
A few simple moves to restore the real color
This is not to criticize the behavior of Taobao retouching, because the camera will lose a certain amount of light, and later retouching is inevitable.
But some merchants are very excessive, the color of the clothes themselves is not done well, all rely on filter color grading to produce films, buyer show and seller show are completely two clothes, completely pit consumers.
Then let's share a few practical skills, encounter a very modified picture, we can also quickly restore the real effect!
▍ Restore "Vivid" filter
Corresponding to the previous one, let's talk about bright colors first. It only takes a few very simple functions, basically every P-graph software has.
▲I use VSCO, and Meitu Hidehide can also do it.
Take the following picture to demonstrate, the original picture as a whole is very bright, let's first reduce the exposure a little, close to normal brightness.
It can be observed that the bouquet of flowers on the table is very bright, and the color in real life is not so full. Therefore, it is appropriate to reduce the saturation and reduce it to an effect close to that seen by the naked eye.
▲You can pay attention to the color contrast of the flowers.
Looking at the part of the flower, the petals and rhizomes are still very transparent and have a creamy texture. This is because the shadow is raised when grading, resulting in a decrease in the contrast of the picture, and the color becomes transparent and soft. So let's restore a little more contrast:
It's just such a simple 3 steps, the color change is already very large, look at the GIF is more obvious:
After looking at the restored pictures, did you instantly feel that the attractiveness of the seller's show was greatly reduced?
▍ Discern the "fresh" tones
Light-toned pictures are the same logic.
Sellers generally turn up the brightness and reduce the saturation when retouching the map, and we will do the opposite. The specific steps will not be repeated, and the gif will be demonstrated directly:
▲ Exposure -1.5, contrast +1.1, HSL green chromaticity -3, brightness -6.
You will find that in the end I also adjusted the "HSL", this option can be understood as adjusting the color partition.
This picture of the clothes and background are green, the seller will definitely focus on adjusting the green when repairing the picture, so we also come to restore the green separately, referring to the color of the grass close to the reality effect.
▲Select green in the following row of colors to adjust the various parameters of green individually. Pull the brightness and the difference will be noticeable.
Looking at the final comparison, the whole picture suddenly became grounded, and the green grass and green trees returned to the color of reality. This is much like what we see with the naked eye, and it is closer to the true color of the clothes.
Those with green backgrounds can refer to this method to reverse the recovery of color grading, such as the front of this skirt, after the color correction, and the color difference of the buyer's show is much smaller:
In this example, the brightness and saturation of the green will greatly affect the color of the skirt, because the blue color of the skirt also contains the green component.
Some sellers show no location shooting, it is more difficult to restore the truth, but this kind of cream tone that seems to have a soft light filter is suspected of lowering the contrast, and the real thing will often be more gray:
Neutral colors are relatively simple, mainly to reduce the brightness, here is not to repeat the example.
When you can't get it right at the beginning, you can restore the P chart according to this method, after trying it a few times, in fact, you will probably have a spectrum in your mind when you look at the map, and you don't have to be so troublesome every time.
Really not good grasp, you can choose more than this kind of simple picture studio picture store, less background interference, color difference will be much better.
What are the details,
Easy to cause the difference between buyer show and seller show?
In addition to the biggest bug of color aberration, let's add a few other factors that make online shopping unsuccessful.
Sometimes the gap between the clothes in hand and the imagination is too large, and it is true that the order was too impulsive at the beginning and did not consider the comprehensive.
▍ Fell into the sense of atmosphere trap
Remember that the early Internet celebrity shops liked to go abroad to take pictures, and under the background of the European street scene, it was easy to give people the illusion that clothes also became "foreign".
In fact, it is the sense of atmosphere that we often say in the past two years, and now the merchants are more and more able to use the sense of atmosphere to attract consumption.
For example, when photographing mature and elegant style clothes, you will choose a lavishly decorated hotel and restaurant as the background, creating a high-end and high-class atmosphere that makes people yearn and fantasize.
▲ "The sense of substitution is very strong, I am already sitting in a high-end restaurant." ”
The same piece of clothing is placed in the ordinary environment, the gorgeous aura is weakened at once, and the desire to buy is not so strong.
There are also seller pictures, the lens is given to the model's exquisite face and makeup, simply the model picture into a personal portrait.
The reason for this kind of seller show is that it looks good because of the camera angle, post-color grading, the model's makeup and hair, and posture, which have little to do with clothes.
These fancy blind spots are easy for people to consume irrationally and ignore the details of observing the clothes themselves.
▍ Blind reference model, ignoring their own characteristics
Taobao models are generally very thin and thin skeleton figure, coupled with the photo concave posture, most of the clothes are good on them.
But some styles are more picky, and the effect of our ordinary figure is difficult to say.
For example, this kind of loose sweater is more suitable for people with small skeletons, if the body is fuller or the skeleton is larger, it is difficult to wear a lazy and casual taste.
There are also pleated skirts with fire in the women's group in recent years, and many girls have followed the trend.
But if the waist is not so thin and the crotch is wider, the folds of the skirt will make the crotch look more swollen, not only not light and girly but strong.
▲The front sides are all widened by the skirt.
In buyer reviews of similar items, you can also see this feeling:
▍The style is not daily, and the idle rate is high
The last point may speak to many sisters' hearts: some clothes look good, but they are too tired to wear.
Xiuzhi's one-word lapel sweater was very popular before, there are many similar styles on Taobao, and the editor sister also bought one, and as a result, she wore it once a whole winter.
Because as soon as the hand moves the collar, it runs up, wears it out to eat with friends, and keeps pulling down the clothes the whole time, which is very cramped. Although it is very beautiful to take pictures, she never wants to wear it again.
Flipping through the reviews of the sweater, other buyers had the same complaint:
Summer clothes with skin exposure will also have the same problem, when choosing a short skirt, don't blindly plant grass by the model's hot girl figure, and consider how short it is acceptable in your daily life.
▲ This length, it is really inconvenient to go out every day, especially when sitting down, the skirt can not cover the hips.
Although this situation is not strictly speaking, the wearing rate and cost performance of the clothes are very low, and people will regret why they bought it in the first place.
Well, today's practical tips will definitely make everyone one step away from those "Taobao fraudsters".
In fact, the more you buy clothes, you can find that the more you have confidence in your own design of the brand, the more simple and intuitive the product map, the more prominent the background and model will be noisy.
I also hope that everyone will also sum up their experience in online shopping and refine a more accurate and poisonous vision as soon as possible! If you like today's article, remember to click "Like" and "Watching" Oh~
What else do you have online shopping pit experience or lightning protection skills, but also welcome to the comment area to share together!
(Original article, reprinted without permission)
Use the right method, online shopping on the road do not take a detour!
All "watching"