The secret of Vansia's "curve overtaking": to create a happy life for animals with love and responsibility

In recent years, pet ownership has become an important way to meet people's spiritual needs. For many young people, pets are not only animals, but also symbols of warm companionship, and their meaning is self-evident. In the case of the rising number of pets, the scale of the "pet economy" is also growing, and a number of industrial chains such as pet food and washing and care have been derived.

Riding on the east wind of the pet economy, the pet washing market has shown an increasingly hot trend, becoming a "new track" for many pet brands to catch up with. What can be seen is that all kinds of pet toiletries have sprung up. But everything has two sides, many toiletries can not only bring development to the pet care market, but also have shortcomings that cannot be ignored - due to homogenization, the lack of market segmentation of the care market is missing.

In order to better care for pets, in January 2022, "VanThea" came into being, carefully dividing products, committed to solving various fur problems of pets, protecting the health of pets, and attracting the attention of many pet owners.

Pet owners can't help but wonder, what brand is this? The relevant person in charge revealed, "Because we are using love and responsibility to create a happy life for animals."

Origins of Love: Isanna's New Departure

In January 2022, the well-known Italian pet care brand Iv San Bernard Isanna (hereinafter referred to as Isanna) issued an announcement announcing that the original Isanna "Vanessa Series" will be split from the Isanna brand and establish a new independent sub-brand - Vanesia Vansia (hereinafter referred to as Vansia).

It is reported that Isanna, as the parent company of Vansiya, is a famous Italian pet care brand founded in 1995 and has more than 20 years of experience in the pet care market so far. Isanna advocates high-quality, refined service, and strives to let pets enjoy luxurious and healthy baths, and in 2018, became the first pet care brand in the world to obtain Safe Pet Cosmetics certification. It is worth mentioning that this certification is extremely difficult to obtain, and only after passing a series of rigorous tests and ensuring that the product has the same quality control as human cosmetics can you have the opportunity to obtain certification.

Luxurious tonality and high-end raw materials create Isanna's high quality, while also allowing her products to focus on high-end pet care. However, with the expansion of the scale of pets, the development of the pet care market has gradually become hot, and the needs of pet owners have become diverse. Some pet owners tend to be luxurious, and some have little understanding of high-end washing, and prefer the "small fresh" field that is close to the people.

In the face of the different preferences and needs of pet owners, in order to better meet their needs, Isanna, who upholds the care of pets, innovates and develops in time to derive the sub-brand Vanesia. At this point, the main natural herbal washing and care of Vansia "should come out of time", inherit isanna's love and responsibility for pets, the price is moderate and cost-effective, facing the mid-end market of pet washing, in order to pay attention to pet health and are willing to choose quality care products for pet owners, to provide high-quality pet care products.

Aim for Love: Segment products for pampering

Admittedly, as a brand for the mid-range market of pet care, VanThea's start is not easy - there are more and more competitors, and pet owners pay attention to practical needs, hoping to provide targeted high-quality wash care for pets.

In this regard, Vansia draws on the experience of the parent company Isanna in the washing and care market for many years, backed by the Italian professional team, in line with the love and care of pets, starting from the actual situation of different pet furs, carefully dividing the products, and developing 6 bath shampoos with different functions and 1 hair protector, namely marine blue ice algae shampoo, bamboo essence shampoo, herbal essence shampoo, ginseng essence shampoo, tea tree essence shampoo, snow white hair shampoo and herbal essence hair protection.

It is worth noting that VanThea has a strong professionalism in the field of pet washing, which subdivides the pet's fur problem and develops a corresponding wash and care product in order to "prescribe the right medicine" to solve the pet's fur problem. For example, Vansia Ocean Blue Ice Algae Shampoo targets hair knots, while Bamboo Essence solves oil problems and herbal extracts relieve skin itching. In addition, Van Shea also refers to seasonal and environmental changes in product development, aiming to meet the needs of pet fur in different seasons.

Kung Fu pays off, VanSia's in-depth research on pet fur and the accurate segmentation of products not only play a role in helping it stand out in the mid-range pet care market, but also provide multiple options for the majority of pet owners to better care for their pets.

Health Responsibility: The Beauty of Natural Herbs

It is understood that Vansia products are based on natural herbal extracts to care for hair, selected mallows, bamboo, spirulina and other different herbal essences, bringing natural care to pets, supplemented by honey extracts to soften the stratum corneum, so that pets' furs enjoy gentle care.

It is true that there are a variety of pet washing products on the market, but because many pet owners do not know much about pet fur knowledge, they do not carefully observe the formula when selecting products, so they mistakenly select products that contain harmful fragrances and other chemicals or are not suitable for their pets, so that the pet's delicate fur is stimulated, resulting in skin sensitivity, hair removal, redness and swelling and other fur problems.

In order to avoid the occurrence of irritating pet fur, VanThea not only does not contain sodium lauryl sulfate that is irritating to sensitive pets, but also does not choose ingredients harmful to pet fur, but shoulders the love and responsibility of pets, advocates the original intention of transmitting health and safety with herbs, and starts from the concept of washing and caring, targeted to pet fur, and cares for pet fur with natural herbs.

Love and Responsibility: The creator of pet happiness

In addition to the charm of the herbs, the sincere brand concept is also the "signature" of VanThea's success. In line with the love for pets, in order to bring a healthy and beautiful fur to pets, Vansia has always taken "one wash and one care, double health" as the core health concept, and the original meaning of herbs conveying health and safety as the brand spirit, hoping to enter thousands of households and create a healthy life for more animals.

In fact, for Vansia, the product is not a way to make a profit, but a way to take care of a pet. It will maintain pet health as a brand responsibility, hoping to popularize pet health knowledge for pet owners through herbal care, and bring meticulous love and protection to pets with one wash and one care, just like the concept of "creating a happy life for animals" held by its exclusive general agent ruizhe pet family in China.

Vansia, who has just started, has a particularly bright sincerity, which is responsible for the brand and responsible for pets. And it is precisely this sincerity that can "overtake in the corner" in the hot washing market. It is believed that in the future, Van Shea, who has always maintained her love for pets, will continue to deepen innovation, continue to bring more high-quality washing products to pets, and create a happy life for animals.