Cover news reporter Meng Mei Yi Yili
On April 28, Huawei officially released the folding flagship mobile phone Huawei Mate Xs 2, priced at 9999 yuan, and Huawei has released five folding screen mobile phones in three years. At present, the popularity of folding screen smart phones is high, and major brands are intensively releasing new products, and the competition will become more and more intense. Folding screen mobile phones may become a new track for Android manufacturers to compete with Apple, and the mobile phone industry may usher in a deeper level of high-end and personalization.
What are the highlights of the fifth folding screen mobile phone released by Huawei? The cover news reporter learned from the press conference that Huawei Mate Xs 2 originated from Huawei's new exploration of folding technology, continuing the classic design of folding, Huawei Mate Xs 2 achieved the best experience of ultra-thin, ultra-flat, ultra-reliable and folding screen mobile phones. Huawei Mate Xs 2 creates a natural, uneven and traceless elegant experience through the original twin-rotor wing hinge technology, is equipped with flagship technologies such as a 7.8-inch ultra-clear primary color folding screen, a 50-megapixel primary color imaging system supported by computing optics, and creates a new experience of product innovation and interaction through new folding visual animations, new upgrades of smart multi-window functions, and the first adaptive UI engine.
Yu Chengdong, Managing Director of Huawei, CEO of Terminal BG, and CEO of Smart Car Solution BU, said: "We continue to innovate and make breakthroughs in the field of folding screen mobile phones, and today we bring a new generation of folding flagship Huawei Mate Xs 2. Folding flagship, collared side. ”
The history of folding screen mobile phones is not long, only 4 years, but the competition is becoming more and more fierce. The five giants of the domestic Android camp, Huawei, Xiaomi, Glory, OPPO, and Vivo have met in the folding screen market to launch a positive PK.
According to Counterpoint, global folding screen mobile phone shipments are expected to reach 15-20 million units in 2022. IDC data shows that by 2025, global shipments of folding screen mobile phones are expected to reach 27.6 million units, with a compound annual growth rate (CAGR) of 69.9%. Major institutions have predicted that the folding screen will be a new wave of mobile phone incremental market, is the opportunity to pull the existing users to take the initiative to change the machine, but also the domestic mobile phone curve overtaking, impact the high-end mobile phone "stepping stone".
Although there are still flaws in the experience of folding screen mobile phones, whether sales can achieve rapid growth and whether the product line can be sustained support also needs to be considered. However, with the maturity of the overall supply chain and the decline in costs, the ecology of the folding screen will also enter the 2.0 version and further go to the public. This year, the folding screen competition will become more and more intense, and who wins the C position also means the advancement of high-end image. From the current shipment point of view, in the global market, Samsung and Huawei occupy the main share of the folding screen market. In the next 2-3 years, Apple's choices will also become a weather vane and an important variable.
In addition to the high-profile folding screen mobile phone, Huawei MatePad SE was also officially unveiled, equipped with HarmonyOS 2, priced from 1499 yuan.