The people of Qingtong Mountain have written a village song full of emotion for Antarctic Village.
Chen Dinglun wrote songs for Yingde Black Tea.
Yingde Jiqingli Black Tea Garden.
Culture is the soul of a country and a nation. Rural culture is the driving force for promoting rural revitalization. In 2022, the No. 1 document of the Central Committee proposes to innovate the effective platform carrier for the construction of rural spiritual civilization and start the implementation of the cultural industry empowerment rural revitalization plan. As the vanguard, pioneer and experimental area at the forefront of reform and opening up, Guangdong continues to shoulder the "Guangdong responsibility" in the new journey of comprehensively promoting rural revitalization, and actively demonstrates "Guangdong as a". On April 11, the rural revitalization music support program activity was officially launched, the goal of the plan is to achieve one village, one song, one product and one song, through music empowerment, the rural revitalization to a higher level, so that Guangdong rural revitalization more cultured, more tasteful, more widely disseminated.
The Rural Revitalization Music Support Program was officially launched
It is necessary to "do a good job" and "sing well"
On April 11, the Rural Revitalization Music Support Program (hereinafter referred to as the "Music Support Program") was officially launched in the Guangdong East and West Poverty Alleviation Cooperation Product Trading Market. Gu Xingwei, director of the Agricultural Office of the Guangdong Provincial CPC Committee, secretary of the party leading group and director of the Provincial Department of Agriculture and Rural Affairs, and director of the Provincial Rural Revitalization Bureau, presented the flag to the "Rural Revitalization Music Support Plan" and said that it is necessary to sing well every characteristic agricultural product, sing every typical example of rural revitalization, and sing well the advanced figures of rural revitalization.
Rural revitalization must not only "do a good job" but also "sing well." "Our goal is to achieve one village, one song, one product and one song, such as the song of lychee, the song of pineapple, the song of grapefruit... Let the special products plug in the wings of music and fly to thousands of households. Gu Xingwei, director of the Guangdong Provincial Rural Revitalization Bureau, said that it is necessary to use market means to promote music support and use market mechanisms to make works that follow the laws of the market.
It is understood that the songwriting competition will carry out music creation with local themes such as rural landscapes, products, customs, characters, and stories in the supported areas, display the new style of the countryside, spread positive energy, and help rural revitalization. The songs were selected and sent by the Guangdong Provincial Working Group in Each Town helping the town and the Guangdong-Guizhou and Guangdong-Qian county cooperation working groups before June 30. Works can be created by team members, cadres and masses in the areas being helped, or joint professionals, but they must be original works with the theme of local rural revitalization. Singing can be non-professional or professional singer. The competition has 5 first prizes, 15 second prizes, 30 third prizes, 10 most popular awards, and several excellent awards.
Sing and help, help from all sides
The song stays in the countryside and in the hearts of the peasants
"We must leave good songs in the countryside and in the hearts of farmers." Gu Xingwei said that there is an urgent need to use various cultural forms to express rural revitalization, and many products also urgently need to use music to improve quality, increase efficiency, and spread. He pointed out that the music support program is a major action, and its content requirements are different. Many musical works make the characteristic agricultural products more beautiful, become more widely sold, and become a wider audience, so it is necessary to directly sing the characteristic agricultural products, sing the rural revitalization stories, and sing the peasant stories, so that the agricultural products can plug in the wings of music and go to thousands of households, so that the rural revitalization cause is more cultured, more tasteful, and more disseminated.
Liu Chang'an, honorary chairman of the Guangdong Musicians Association and a famous composer, said that music is not only one of the key points of aesthetic education, but also an important part of social culture. Through this music support plan, it will help more musicians go to the countryside, excavate, sort out and carry forward these music treasures with rich local flavor, carry out "music assistance" that provides music education and music culture across regions, multiple dimensions and in-depth depths, and realize the landing of the "Music Star" seedling action.
The reporter learned that the implementation of the music support plan has a solid foundation, and at present, a large number of music colleges and music composers have gone deep into the countryside, a large number of support team members are fighting in the countryside, and more than 400 professional audio-visual companies have supported cooperation, which will be able to quickly transform original songs into works with economic value.
Chen Dinglun and Jimmy Orange Music
Write songs for Anglo-German black tea and bamboo shoots
Chen Dinglun is a native of The British and German, during the university began to contact music, he fell in love with the feeling of wandering in the melody and notes, and later has been engaged in the cultural industry, mainly engaged in creation, creation and editing, it can be said that the little musical dream in his heart has never given up.
"Yingde black tea is from childhood to drink with adults, to later grow up, start a family, have been accompanied by life, from the beginning of the business, until now, the office is also full of Yingde black tea."
Chen Dinglun has always wanted to write a song about Yingde black tea, the first two years also have some motivation, but has not been satisfied, until this year, there is a satisfactory inspiration, "Yingde black tea has the reputation of 'Oriental Golden Beauty', golden full of clothing, soup color bright red, this song is called "Oriental Golden Beauty", both mysterious, but also in line with the needs of modern youth propaganda, there are stories to dig. ”
The creation period of "Oriental Golden Beauty" is very long, about two years, but the real creation time is not long, from setting the direction, to the release of the song, the arrangement and production, and the post-mixing, a total of about 10 days. On April 2, 2022, at the opening ceremony of the 4th China Yingde Black Tea Head Festival, "Oriental Golden Beauty" was officially released, which received public attention and love.
Song creation from the perspective of strong popularity, heavy dissemination, and hot spots, mainly focusing on the promotion of short videos on vibrato, using the ancient style with high popularity as the entry point for creation. The combination of ancient rhyme and modernity, poetry is not difficult to understand, the composition of the music combines the new folk music and the melody of the opera, the arrangement of the heavy folk music, the use of guzheng, flute, bau, gong and other instruments as the base of the instrument, while combining the modern elements of popular music presentation, aiming to create a work with cultural charm and popular with young people, increase the breadth of subsequent dissemination.
Chen Dinglun specifically mentioned the leaders of the Propaganda Department of the Yingde Municipal Party Committee and the Agriculture and Rural Bureau, who respected and strongly supported the original author's ideas, and also put forward many valuable opinions, "We integrated the cultural background of Yingde black tea into the songs, like the ancient poems of Wang Ren of the Southern Song Dynasty Zhizhou Wang Ren, the dry tea form and soup color characteristics of Yingde black tea, the origin of Yingde black tea and the Queen of England, etc., we all gently put it in, and there was no direct praise of how good and fragrant Yingde black tea was, but after tasting, all of them were appreciated from the heart. Love and praise our hometown tea. I hope that listeners and friends can feel this. ”
Chen Dinglun believes that the revitalization of rural culture should be multi-form, advancing with the times, and rural culture also has a lot to dig, "In 2019, I returned to my hometown with 'Jimmy Orange Music' to develop, but also with a feeling and vision, hoping to use what we have learned and understood to contribute to the culture of my hometown." Through the integration of hometown humanistic customs, through the continuous exploration and accumulation of artistic talents, through the creation of literary and artistic works, the integration and promotion of hometown culture. The reporter learned that Chen Dinglun and his team are creating music for the Yingde Andexi beef and hemp bamboo shoots.
The Song of Yuzu, the Song of Longan...
Plug in the music wings of specialty products
"WE in MEI (we are in Meizhou) lemon with grapefruit to make lemonade (lemon juice) orchard in the orchard to give wang Wei fruit flesh to eat up feel crisp (the flesh feels very refreshing to eat) crispy brown crispy brown crispy know we say (we say) say it say it like yo (we say grapefruit) say it say it say it like yo (we say grapefruit) say it say it say it say it like yo (we say grapefruit) say it say it say it like yo (we say grapefruit) say it say it say it like yo (we say grapefruit) say it say it Say it say it like yo (we say grapefruit)..." This is the original song "Yuzu YO" written by the rap group Xin noisy FRESHNOISE for Yuzu meizhou, the group was recruited by Neo Wang Zhongyou, the members are all high-achieving students from Jinan University, some of them study accounting, some of them study finance, some are proficient in French, because of the common love of rap together, has won many awards in national and college competitions, known as the "Xueba Team".
The reporter learned that the new noise FRESHNOISE is the first N video "Rap Greater Bay Area" final night live show of the six fruits in Guangdong to stand out from the rap group, N video invites the bay area hip hop singer-songwriter youth to visit the six major fruit production areas in Guangdong, for immersive regional experience, from which to obtain rap creation inspiration, complete the creation of time-limited propositions, show the customs and youth ideas of the Greater Bay Area, enhance the influence of the Guangdong-Hong Kong-Macao Greater Bay Area, and express the pride and sense of belonging of the women of the Great bay.
"I want to tell you out loud, the mystery of the light wind in the mountains, the smile you look back at is like honey, sweet like a cup of longan ice / I have always had a little secret, I dare not express my love for you, send you a cup of longan ice, which means that I actually like you / You love to eat longan and lychee and loquat, I have the password to open the door lock of your heart, your backpack hangs the bell I sent you, and every shake makes my heart feel like a horse..." This is a love song written by Rapper singer Ayan Li Ziyan for Gaozhou Longan.
He taught himself music production at the age of 13, began writing and releasing singles at the age of 16, and composed a critically acclaimed alternative rap with his high school friend Chen Sijian. In the same year, he participated in the recording of the documentary "Chinese Hip Hop Boy" produced by Modern Sky MDSK and Alien Planets. At the age of 18, he was invited to record the first season of "Color Vibes" produced by Tencent Video, including the single "Pure White Girls".
Li Ziyan likes delicious food and thinks that fried chicken, taro pie, ice cola, chocolate, strawberries, Gaozhou longan, etc. can make people feel happy. When creating "Longan Ice", he deliberately went to Gaozhou, took a tricycle to the mountains to pick fruits, and in the longan processing plant, he saw many little boys and girls using their summer vacation time to cut the dragon's eye in the factory, "especially like the scene in the anime, green plum bamboo horse, two small no guesses, working together, growing up together." "All of this inspired him. He also participated in activities such as the Lingnan Tide Drink Creative Competition and the Cooking of Lingnan Specialties, using Gaozhou Longan to make food and drinks. How to use music to promote Guangdong's agricultural products? Li Ziyan mentioned that Guangzhou is now full of milk tea shops in the streets and alleys, "bitter melon, lemon, raw coconut, mango, peach, lychee, pineapple, orange, etc. can be used to make fruit tea, but there are relatively few longan, if the milk tea shop can make Gaozhou longan into fruit tea, and then 24 hours loop play the love song I wrote to Gaozhou longan, then Gaozhou longan will be on fire!" ”
Concern Village songs become a powerful grasp of rural revitalization Guangdong village songs have won many national awards
Do you know? In addition to the Chinese voice, happy female voice, happy male voice, there is also a Chinese village song competition. Village songs, as a rural cultural activity with greater influence, have become a powerful grip on the revitalization of rural culture. Village songs use music to tap rural cultural resources, publicize the new style of new rural construction in various places, help and educate the masses to inherit and carry forward excellent traditional culture, and remember nostalgia. Village songs have become the "common language" of the villagers. Singing village songs not only enriches the spiritual and cultural life of the villagers, but also makes everyone have a strong sense of belonging and identity.
Village song creation in Guangdong Province has always been at the forefront of the country: 150 villages in Huizhou have their own original village songs, Foshan has the "most beautiful village singing" activity, and qingyuan and Zhanjiang's original village songs have won many national awards. Yingde Lianzhang Village Song "Warm Hands" has won the "Top Ten Golden Songs of Chinese Village Songs", "Top Ten Golden Songs of Chinese Village Songs", "Gold Award of Chinese Village Songs", "Gold Award of Top Ten Golden Songs of Chinese Village Songs", "Gold Award of Good Voices of Chinese Village Songs", "Dragon Boat of Swallowtail Dragon Boat" of Ma'an Village, Qingxin District, won the "Gold Award of Chinese Village Songs", "Gold Award of Chinese Village Song Lyrics", "Gold Award of Chinese Village Song Composition", "Gold Award of Chinese Village Song Good Voice", "Nanzhai Village Song of Hexiang Nanzhai" in Potou District, Zhanjiang City, Guangdong Province, also won the Gold Medal of quanyuan Village Song Competition, Zhanjiang Mazhang Village Song "Dance Style Rhyme" Won the National Top Ten Golden Melody Award.
Among the many original village songs, "Antarctic Sunset" belongs to the kind with a strong literary atmosphere. The creator of "Antarctic Sunset", QingtongShan, whose ancestral home is Longyan, Fujian, now lives in the artist tribe of Zhanjiang Nanji Village in Guangdong Province. He was influenced by his father since childhood, slightly through the rhythm, influenced by his grandfather, slightly Mu Shuxiang. In his spare time, he is committed to the excavation, promotion and exchange of stone appreciation culture, and even play music. Qingtong Mountain people have been wandering for many years, a chance, came to antarctic village, suddenly fell in love with here, "I have traveled through more than twenty provinces across the country, only like Zhanjiang, love Xu Wen, and dream of Antarctic villages." ”
Qingtongshan people had never written a song before, but the beauty of the scene of the Antarctic Village Artist Tribe touched his soul, allowing him to write two original music within ten days of sudden inspiration, and since then, he has written a village song full of emotion for antarctic village. "The tide on the sea is coming, the waves are slowly smelling / Strange flowers blooming, but slowly returning / The sunset of the Antarctic, the sacred land in my heart / The footsteps of returning home, I can't move forward / Then run, to chase the sunset and the sunset / Don't wander, to chase our light and ideals ..."
The song "Antarctic Sunset" expresses the experience process of Qingtong Mountain people meeting Xuwen Antarctic Village after the magnificent sunrise out of lost life, seeing the true self in their hearts for the first time, and deciding to find the light and chase the ideal in their hearts. Everyone has ideals in their hearts, but if they walk and walk, they forget, and they will be lost. The sunset and sunset in antarctica lit up the bright light in the hearts of the people of Qingtong Mountain, and the ideal light bloomed in his heart again. After listening to his songs, many young artists had to run to the Antarctic Village to watch the sunset, and they said, "In the Antarctic Village, it is not the sunset that we see, but our lives." ”
Producer: Nandu Common Prosperity Research Group
Coordinator: Chen Yangkai Written by Xu Kun, reporter of Nandu Bay Finance Agency The picture was provided by the interviewee