According to the official website of the Shanghai Municipal Market Supervision and Administration Bureau, recently, Shanghai Feixiang Health Technology Co., Ltd., an affiliate company of The Bezhi Toothbrush, was fined 50,000 yuan by the Shanghai Minhang District Market Supervision and Administration Bureau for false or misleading commercial publicity, specifically weiya's live broadcast called it "Jiebi's child". On April 28, Nandu reporter called Shanghai Feixiang Health Technology Co., Ltd., and the company responded that it was caused by the misunderstanding of communication between the brand and the talent team, and the internal process has been optimized.
Screenshot of the official website of the Shanghai Municipal Bureau of Market Supervision
Via's live room calls her "Jebby's Child"
Doubled to be fined 50,000
According to the administrative penalty information, on February 21, 2021, shanghai Feixiang Health Technology Co., Ltd. opened a "double to flagship store" on Tmall mall entrusted Wei Ya to live-stream the sale of double to capsule punchers on the Tmall platform, the model is A30/A31/A32, and Wei Ya used "He is Jiebi's child, it is called Double to" in the live broadcast. Isn't Jebi one of the best in the dental punching class? But he came out a times as much. and other promotional language.
The penalty letter shows that the company did not record the viva event and promote the video through channels such as the sales page. It was also found that the "Double to Toothbrush" goods independently developed and sold by it were not directly related to the "Jiebi" brand, nor was it directly related to the company operating the "Jiebi" brand. The penalty letter mentioned that after the live broadcast, before the incident, the company truthfully explained the relationship between Doub and Jiebi to consumers through Want Want.
Screenshot of the administrative penalty decision
According to the Shanghai Minhang District Municipal Supervision Bureau, according to the first paragraph of Article 8 of the Anti-Unfair Competition Law of the People's Republic of China, "business operators shall not make false or misleading commercial publicity about the performance, function, quality, sales status, user evaluation, and honors they have won, etc., to deceive or mislead consumers." The brand has constituted an illegal act of false publicity and fined it 50,000 yuan.
enterprise:
Caused by a misunderstanding between the two sides
At present, the internal process has been optimized
According to the official website of Beizhi, it was established in 2018, and its research and development teams are from philips, Colgate, Unilever and other world's top oral care brands, committed to oral care products.
Double to the official website screenshot
Jiebi Display, which was founded in 1962, is an American brand of toothbrushes, Sky Eye Check Display.
Screenshot of Jiebi's official website
On April 28, the relevant person in charge of Shanghai Feixiang Health Technology Co., Ltd. responded to the Nandu reporter that the incident was caused by the misunderstanding between the brand and the talent team. In this regard, the company attaches great importance to it and has completed the optimization of internal processes.
Written by: Nandu Wan Finance Agency reporter Feng Jiaju intern Zhang Liying
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