Today, just when the little brother was queuing up with his Chaoyang friends around him to test nucleic acid, Lao Zhang coldly sent me a spy photo of this year's Guoan away jersey, at that moment, my heart was like this:
I have to say that it is time for another annual design company to hold up a piece of the sky with copywriting!!!
After the brother read it several times, his mind instantly helped the designer organize an elegant and graceful, low-key but connotative copywriting:
The 2022 beijing Guoan away jersey follows the classic design of Guoan away from home for nearly a decade, as a tribute to the 30th anniversary of its establishment.
The main color of the shirt is pure white of Tottenham, symbolizing the team's indomitable fighting spirit. The cuffs and necklines are designed with greater Paris and Liverpool to represent the team's dominance in the league, while the lines on both sides of the ribs pay tribute to Barca, even if both teams have suffered the departure of the team's main heart this season, but the team will continue to set out on a higher ladder and continue to play the spirit of always striving for the first place! (Well, I can't make it up first...) ）
Looking back at the past few seasons, since Guoan wearing a green jersey in the Chinese Super League is "unique", we even have little chance of seeing players wearing away jerseys. In addition to the AFC Champions League, the Guoan team is a green to the end in the league.
The last away shirt was released with the home "Heart Shield" in the 2020 season, and even if it took two years, the Guoan team only used it when it beat Melbourne Victory 2-0 in the AFC Champions League group stage. The biggest feature of this away game is that it has changed in color, and it is this change that makes this fluorescent color jersey the pinnacle of Guoan's away shirt in recent years.
Earlier in the 2019 season, Guoan's away jersey is still an almost pure white big light version. The only detail was the addition of an exclusive team green strip on the back collar. Similarly, the memory of that jersey is not very good, and we can still run to the era of going on an expedition with Guoan, but we did not break through in the group stage of the AFC Champions League.
▲ Jang Se-cheol scored, and Guoan lost 1-3 in the first game of the AFC Champions League to Jeolla North Province
▲ Bakambu received the big four joys, but still could not prevent the guoan final round group out
Further ahead, I can't remember where the Guoan away jersey was used, and I can only rely on Internet memory to find out what it once looked like...
In the 2018 season, Guoan, who did not have a AFC Champions League mission, should not have worn this away shirt in official matches, and the only exposure was in the warm-up match of overseas training the following year.
As an away shirt for the two seasons of 2016 and 2017, this impression of Guoan fans can only stay in the game against Hangzhou Greentown... The following season, Greentown was relegated, and Guoan's white away game was completely useless.
Of course...... This year, Guoan's white away shirt will definitely appear in the league, the reason is known to everyone...
Compared with this year's home shirt, which has a sense of design, the design of this away shirt is very thin, very... Of course, to use the word "refreshing" to describe... It's okay...
In fact, it is not difficult to find that this is a defined template jersey. But since the last fluorescent green jersey was also a template shirt, why can't this year's white away team be as "tall" as before? Moreover, among the white jerseys released by the design company, there are also some wonderful works that make everyone feel pleasing to the eye.
Coincidentally, just this morning, Corinthians released the new season's pure white jersey. The jersey adopts a new cutting technique, which makes the shoulders look very three-dimensional, and the color scheme is also very advanced. Fortunately, former Guoan player Augusto can wear this jersey to play, I don't know how he will feel when he sees Guoan's away jersey.
All works from the same design company, RB Leipzig's white jersey with dark lines added to it, which is particularly stylish.
Inter, which is only one word away from Guoan, the white away jersey is also full of the flow of lines and fashion sense.
Since the ancient red and black CP, the Europa League eliminated Barca, Frankfurt's white guest will also be written into history.
The J League, which has been repeatedly criticized for its increasingly unsympathetic design, is still accepted by everyone even if it is a set of templates.
Although it is also a pure white jersey, the little brother wants to say that the dark pattern of the Paris fourth jersey is still very cool.
Although the results of the national football team are not impressive, the away jersey with the majestic momentum of "Purple Qi Donglai" is not lost to anyone in design.
At the moment of the epidemic, the current situation of china's football environment is a fact that we cannot escape, and Guoan can still choose to change the two home and away jerseys before the start of the new season of the Chinese Super League, which is a rare thing.
However, the changed jersey, if it is not designed to be new, will make the already poor sales of the away jersey once again cast a shadow. Imagine if this were the case every year, would the fans still buy it? After all, if this is "renewed", it is better not to change!
The Chinese Super League expanded to a new era of 18 teams, and most of the jerseys will be released this summer. Before the big screen of the new season, is it really that difficult for the directors of the design company to condense the classics of the past era into exquisite cultural frosting while walking a little more?
Photo: Network / Text: MAX Beijing