"The late sun is beautiful, the spring breeze is fragrant with flowers and herbs... Stroll along the park promenade and see the greenery on the bamboo hedges... It's good that you dared to rebel against me, and you managed to get my attention. Ai reading blunt tone broke the tranquility of the spring morning, looked up only to see a silver-haired old man walking into the entrance of the cloister, the original voice came from the old man's mobile phone, after asking, the old man shyly replied: "Listening to the president's love story in leisure, it is quite interesting." ”
It turned out that it was not only young people, but now more and more elderly people have begun to powder online articles. So, is the elderly fond of online texts a case or a common phenomenon? What type of web articles do they really like to read? With such doubts, the Beijing Business Daily reporter began the "undercover" operation in the park.
The older sisters love online articles more than the older brothers
When it comes to web posts, we habitually associate it with young people. Who would have thought that those entangled bridge sections and handsome domineering presidents in the network text are also the love of the silver-haired people.
Before retirement, Grandma Wang was a primary school teacher, although she did most of her life teaching and educating people, but she was born introverted and did not join the square dance army after retirement, nor did she enter the elderly social interest group, in addition to walking, cleaning up flowers and plants, is to read online texts.
From urban romance, ancient court, to travel through time and space, campus love, various themes of online articles introduced by Grandma Wang are like a number of family treasures, "watching the two people in the story go through ups and downs, and finally form a happy family, lively, and happy to see."
"Fans" like Grandma Wang are not a minority. Who knows, in the half a month of the undercover park of the Beijing Business Daily reporter, a large number of online fans like Grandma Wang were found. Among all respondents, more than 50% of respondents said they would read online texts, of which more than 8 were women.
When the old sisters read online articles, they love to talk about the plot, and they will also "Amway" good works and platforms for each other, while the old brothers are relatively conservative. Grandma Chen mentioned her wife's love for online texts with a helpless face, "Since her granddaughter came into contact with online texts, she has read them every day before going to bed, and later developed to wake up and then watch." The child sometimes teased him about this matter, and he also explained energetically that although he was reading online texts, they were all historical themes, and they were also considered to be learning."
Love the bully, but also love the hero
Nearly 70-year-old great-grandmother was a veritable literary and artistic young woman when she was young, love to copy poetry, love to do newspaper clippings, literature and classic works from all over the world, "Now that I am old, I always stare at books and my energy is not good, now listening to online articles is the biggest pastime in my life, when I was young, I read too much brain, and when I was old, I wanted to read something relaxed."
When asked what her favorite subject matter was, her great-grandmother replied flatly: "According to the words of your young people, overlord!" ”
Like great-grandmothers, for the old sisters who love online texts, urban romance and campus romance, which often have "hegemony", are the most popular. In addition, the martial arts fairy tale online articles have gradually attracted attention in the world of silver-haired people along with the popularity of many film and television dramas in recent years. Some elderly sisters also said that some online articles place the timeline before and after the reform and opening up, or use rural life as the background of the story, which is also in line with their hobbies.
The elderly enjoy reading online articles, but the children are worried. Similar questions have been raised on social platforms: "What if Dad is addicted to fantasy novels?" How to persuade the mother to indulge in the bully general text? What type of web novel should I show my parents? ”
For the worries of their children, the attitude of the old sisters and brothers to whether they will indulge in online articles is much more optimistic. Grandma Xu said that after living for such a long time, she is very clear about the boundaries between the online world and real life, "this is just a kind of life pastime for us."
"Because of this, the more curious and detached the plot is to some extent, the more attractive it is to the elderly." Ms. Lin, an online writer, told the Beijing Business Daily reporter, "In the past two years, the online articles I have created have indeed begun to have the attention of the elderly, which has also begun to make me think about what type of old people like." Since this market is also concerned by them, I personally think that creators can also seriously think about the needs of the elderly and customize a batch of more suitable content for them. ”
Who says they're only "white prostitutes"
In the beijing business daily reporter's visit and investigation, no old man expressed his willingness to recharge the online text reading platform, and many old people's attitude towards online text payment is that even if the plot is interrupted because of payment, it does not hurt, and it is good to replace another article to read. The online text market seems to be difficult to pry open the pockets of silver-haired people, but in fact, there are other people who pay for the elderly's love of reading online texts.
"Ever since my grandmother became obsessed with 'Do You Know If It Should Be Green Fat Red Skinny' a few years ago, I have started the mode of buying her online books." According to Ms. Lin, her grandmother does not have the habit of using a smart phone on weekdays, mainly by reading physical books to contact online texts.
"When I was in junior high school, I was addicted to online books and romance novel magazines, because my mother was very opposed to me reading these, so I hid all the books I bought on weekdays in my grandmother's house. Later, I was found out by my grandmother, read it all over, and in the past two years, she also offered to let me help her shop online. ”
Beijing Business Daily reporter found in the investigation that many elderly people read online texts from watching TV dramas adapted from online texts. They either reminisce about the plot of the TV series by reading the original works, or to understand the follow-up trend of the hit episodes. Most of the elderly found the online text platform through mobile phone retrieval, and took this as a starting point to find more interested online text works on the platform, and fell in love with reading online text.
Zhang Jingcheng, director of the China Creative Industry Research Center, said that at this stage, it is a natural thing for the elderly to be exposed to online reading, which also has a certain driving effect on the industry. The Internet provides a broader reading platform for the elderly, and can also use "listening" instead of "reading" to make reading more simple and convenient; and some elderly people are willing to slowly contact the hobbies of young people, providing a larger market and new user groups for the online literature platform, and the development prospects are worth looking forward to.
Beijing Business Daily reporter Lu Yang intern reporter Han Xinyuan