"30 UNDER 30 Chinese Design Rookie of the Year"
Top 30 in the national list Zhu Desheng
People and ideals often meet unexpectedly, and Zhu Desheng, a designer who has been in the industry for 6 years, first met with ideals because of his accidental intensive reading of home magazines. It was also that intensive reading that opened up Zhu Desheng's new understanding of interior design in addition to traditional decoration. He was blown away by the charm of the design.
Therefore, the seeds of ideals were quietly planted, and he resolutely went to the decoration company to apply for an assistant.
After completing two years of study, he became a true independent designer.
Designers who are new to the workplace often like to pursue trendy things and do designs about popular styles.
But over time, Chu discovered that many classic design styles were equally fascinating, such as neoclassicism, eclecticism, and traditional Chinese styles.
He believes that not being limited to a fixed number of styles, being able to skillfully control any style, and being able to integrate his own skills and different ideas into it is the ability that a good designer should have.
Zhu Desheng said that he is also continuing to work in this direction.
A common saying in the design industry is that good design has a temperature.
Zhu Desheng believes that temperature can be divided into two aspects, physiological and psychological.
Physiological temperature is relatively easier to achieve, it can be done by using some spatial layout modifications, shape and color matching.
In terms of psychology, in the past, it was people-oriented, and then it slowly rose to the care of pets, that is, animal-oriented.
Good design should not only take into account the lifestyle of the people who live there, including the animals that live, but also some life scenes that may be generated in the future.
Zhu Desheng mentioned that he was very touched by the content of an issue of "DreamIng of a Home", which was about the renovation of the house of the elderly with Alzheimer's disease.
At that time, the designer honma Takashi, who was commissioned at that time, always adhered to the concept of humanistic care, used a lot of aging design techniques, and also went to the nursing home to learn about the characteristics of patients' pathology, as well as rehabilitation and recuperation.
The ultimate humanized design is the textbook on the temperature of design in his cognition.
Inspiration is a very metaphysical thing, which can be encountered but not sought.
Most of the time, Zhu Desheng still looks for inspiration from excellent cases in media such as websites or magazines, or draws inspiration from the natural environment in which he lives, such as the Rembrandt light he sometimes sees in a daze outside, which can also become one of his sources of inspiration.
As a designer, many times life and work will naturally merge together.
When you brush the dishes at home, you will think about how the kitchen will be better designed, and when you travel, you will think about the differences between the lifestyles caused by different environments and climates.
The accumulation of life experience has also made him more confident in facing different customers.
As a young designer working in a small city in Chengde, Hebei Province, one of the reasons why Zhu Desheng chose to participate in the Kujiale 30under30 event was attracted by the intention of the competition , "There are many possibilities for young designers".
Third-tier cities do not have a strong concept of independent design, and most owners trust the design of elderly workers.
But he believes that there are also many very capable young designers, and they also need more windows to show themselves and break through themselves.
This software saves him a lot of time and connects customers a lot more efficiently.
For designers, learning and breaking through is an eternal proposition.
Sometimes it is inevitable to encounter styles that you are not good at.
Zhu Desheng recalled that there was once a female client who asked for a more romantic style, and as a straight man, he immediately felt the difficulty of the project.
In order to quickly learn more about the style the lady wanted, he frantically consulted various materials that night and worked until two o'clock in the morning.
After that, this design scheme was repeatedly changed for three times before the dust settled, and the cycle spanned one month.
And the wonderful thing is that when the project was finally completed, he found himself falling in love with the style.
In fact, regardless of the difficulty or not, the unique and mysterious power of each case can always drive the designer to keep moving forward.
The unknown opportunities and challenges it contains always allow designers to maintain freshness and enthusiasm, as well as the spirit of exploration.
That's why Zhu Desheng chose this industry, for him, every case is interesting and special, and cannot be copied.