On the first day of the launch of the national service, the fantasy MMO mobile game "Black Desert", developed by Pearlabyss and operated by Tencent agents, won the first place in the iOS best-seller list and the free list! In addition, it also topped the TapTap hot list, the good tour fast explosion soaring list, and even rushed into the Weibo hot search because of the player's hot discussion.
It is worth noting that its overseas version was first launched in 2018, and it has been 4 years since it was calculated. Although the "Black Desert" mobile game has won many awards overseas, in the rapidly changing market environment, the results of its national costume are still surprising to many people, after all, 4 years ago and 4 years later, the user's requirements for game products are very different.
To this end, Game Daily explored the "Black Desert" mobile game to understand why it can have such a lasting market explosiveness.
Compared with the social and MMO experience, we found that more players are playing "cultivation"
In the editor's personal understanding, the core attraction of MMORPG to users basically cannot jump out of "social + group", but the "Black Desert" mobile game seems to be something special, and we found that many people come for the fun of "cultivation".
Before going online, a friend who pays attention to the "Black Desert" mobile game national costume told the game daily that the biggest attraction of "Black Desert" to players from the end game is the female character and good-looking fashion. The same point of view can also be brushed up in the TapTap comment area and the "Black Desert" mobile game post bar, they have mostly played the overseas version of the mobile game, and then come to share their own experience.
A more intuitive reflection is that other players who can be seen in the game scene after the launch are difficult to find male characters.
One of the core reasons for making a serious MMORPG avatar a "adopted daughter" game is the face-pinching gameplay design of the Black Desert mobile game. Although face pinching is already the standard for most high-level online games, and even some of them have made a very high degree of freedom (such as changing from pinching people to pinching animals), the "Black Desert" mobile game still has its irreplaceable face pinching experience.
Combined with the specific image that can be achieved in the game:
"Black Desert" mobile game national costume has 5 optional classes, after selecting the class will enter the face pinching link. Each profession will have 10 preset face pinches, and the large sections of face pinching are more common, including face shape, facial features, makeup, hairstyle, body type and fashion preview, but their details can achieve richer image expression.
For example, in addition to the basic preset face and skin color, there is also a "skin moisturizing" adjustment item. Pull full can show the "greasy sister", pull to the lowest is the skin is dull and dull, the same face in this element of the change, will present a sense of youth and vicissitudes of the two distinct painting styles, so that players can see the "age" of the character image from the skin.
There are actually similar design elements in the hairstyle - "shiny", which can adjust the dryness and oiliness of the hair, but this part is not as obvious as "skin moisturizing". The core highlight of its hairstyle section is that "each strand of hair can be adjusted individually", the "Black Desert" mobile game is not a rough adjustment of the hairstyle as a whole, nor is it divided into three parts to combine, but allows the player to operate one of the strands of hair to adjust its curl, fluffiness, everyone can be Tony teacher.
In addition, there are details of "hair", which can realize the black and white image of middle-aged characters, which is more in line with reality.
In almost every part, we can find details that we can't do in the previous domestic game of pinching the face, in addition to the concentration of eyebrows mentioned above, the three-layer design of the eyes (pupils, iridescence, contact lenses), the gloss and reflection brightness of the eye makeup, the concentration of eyeliner, etc. The color wheel also chooses to spread out rather than pick up the color, making it easier for players to find their favorite style.
Second, the self-developed engine creates customized details and uses battles and pictures to "retain" users
The operation is relatively simple, but it has achieved a system where everyone can pinch out the "ultimate beauty", so that the "Black Desert" mobile game has become a prerequisite for "cultivating a game". But if you just pinch your face and do a good job, this first impression doesn't last long for the player.
Last year, a data survey showed that 60% of the operators behind the female characters in the game were men. What affects male players to make this choice is not only the good looks of the female characters themselves, but also the interest factors such as small size and easier to avoid damage, as well as other gameplay factors such as the official fashion looks good.
As mentioned earlier, the fashion of the "Black Desert" mobile game is one of the attraction points, but its idea of enlarging the high appearance of female characters is to integrate the beauty of the characters into the battle scene. In the vernacular, the character modeling and picture quality of the "Black Desert" mobile game are very good, so that players can have the visual enjoyment of "every action is very good" in the mobile, PK and brushbook.
Many mobile games even if the character is very good-looking, but in the game scene is not displayed, the equipment itself will bring screen limitations, so that in the battle players often can only see gorgeous skills, their own control of the role has no sense of existence.
The "Black Desert" mobile game is close to the feel of hardcore action games, and the posture of the character when releasing the skill, the stiffness after being hit, and the tumbling on the ground after being knocked off can be intuitively "seen" by the player. Although its skill effects are equally cool, they will not make players look at the roleless, even in the multiplayer group book can find their own place (this is actually one of the reasons why high-quality two-dimensional action mobile games are more popular, and the "Black Desert" mobile game as an MMORPG has also done it).
Specifically, the "Black Desert" mobile game makes the game daily somewhat play the visual sense of "Tomb Raider", which is not only the gameplay, but also the beauty of Laura's battle, which may be its core "uniqueness".
Game Daily observed that the "stunning feeling" of picture quality is not only derived from the character modeling action, but also based on the design of many details in the entire scene. The "Black Desert" mobile game has different lighting in the early morning and dusk, and its weather system is highly acclaimed, such as thunderstorms, lightning will bring an instant light, and then gradually dim into a normal night, this ultimate presentation is rarely achieved by games. For example, there are some raised stones in the scene, which are not simple pictures, but use actual modeling to allow players to "climb up", which undoubtedly further enhances the player's sense of substitution.
According to the Game Daily, the "Black Desert" mobile game uses self-developed engine technology for remake rendering, compared to most of the commercial engines used in the game, the cost of the self-developed engine is much higher, but its advantage is that it is more targeted, that is to say, the design team wants what game details are displayed, which can be achieved with customized technology.
Third, the accumulation of 9 years, from Japan and South Korea to Europe and the United States, its inner is a super boutique world
Of course, if you don't mention the inherent qualities of the Black Desert mobile game itself, it is somewhat incomplete.
After being launched overseas in 2018, the Black Desert mobile game won the Korean Game Awards, and then won several awards such as Google Play Best Game in 2019 and 2020. In addition, at last year's national service conference, Pearl Abyss revealed that the download volume of the "Black Desert" mobile game has exceeded 35 million, which is enough to prove that the content of this game has a long-term appeal to players.
In addition to the "good look" mentioned earlier, the performance of the "Black Desert" mobile game also benefits from the long-term accumulation of IP, and its terminal game was launched in 2013, after which the gameplay was continuously optimized, and the world view was gradually enriched and deepened.
At present, in the "Black Desert" mobile game, you can experience various scale battles such as regimental battle, stronghold battle and siege battle, in addition to more explorable gameplay, there are hiring, building, collecting and trading, etc., can cut trees and fish, so that players can choose their favorite rhythm in the game, a collection of cultivation, management and combat adventure three experiences in one.
For example, the direction of world exploration, from the beginning of the game to contact the NPC, we can find that there is intimacy can be unlocked, corresponding to even a "power struggle", and being intimate with one NPC will cause the disgust of another NPC, and the side stories can meet more players who like the story. As for whether there are hidden missions, this point needs to be explored by yourself.
The game daily found an old warcraft player next to him, showed him the multiplayer group battle video of the "Black Desert" mobile game, he thought that the skill display was cooler, but it seemed that the mobile game operation difficulty would be higher and more challenging. After explaining his skill roulette design to him in Game Daily, he said he was interested in trying it out.
In general, when many competitors try to combine popular concepts for style, horizontal expansion of gameplay, and new tracks such as "MMO + Open World" and "MMO + Quadratic", the choice of the "Black Desert" mobile game is to do "vertical innovation". Based on the core needs of users for MMORPG, the "constituent elements" such as world view, screen performance, action perception and NPC interaction are taken to the extreme, providing players with a higher quality pure MMO experience.
It is worth noting that the experience brought by the national service is also different from the overseas version, and the official has revealed that the new professional "walker" will be launched in the national service, even if it is a user who has played the overseas version, he can also find new fun in the national service for the first time. And we can predict that in the future, the national costume will have more unique elements in the fashion design of the "Black Desert" mobile game.
In addition, the official in the "Black Desert" mobile game also showed enough sincerity, the public beta day will open the "Adventure Magic Night Activity", including PDD, Dasima, Shark Yo, Lai Shen and other big coffee game anchors will take players to experience together. Tencent will also cooperate with the Macao Government Tourism Office, the Cultural Affairs Bureau and the Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Promotion Association to create the "Black Sand Adventure Aesthetics Show", which will display the aesthetic elements of the "Black Desert" mobile game at famous landmarks through virtual reality technology.
Macau Tower
The official emphasis + design "rolled to the extreme", "Black Desert" mobile game into the domestic market, will inevitably further enhance the entry threshold of MOORPG products, and the heat it brings will also awaken more potential MMO enthusiasts, including old players who have been lost and a new generation of players with higher standards. Whether the "Battle Method Pastoral" gameplay can still become the darling of the market at present, and the direction of the MMORPG category in the future, may be affected to a certain extent by the "Black Desert" mobile game.
How much the Black Desert mobile game will bring to the market, we remain looking forward to it.