On April 29, it was reported that recently, Lele Tea and Yilin Publishing House launched the "Smoke Cavity Oolong" co-branded milk tea, saying that it was "paying tribute to the writer Lu Xun." ”
In addition to the portrait of Lu Xun holding milk tea printed on the body of the cup, "Smoke Cavity Oolong" also launched a booklet, acrylic stand, paper bag, etc. printed with Lu Xun's portrait, and the promotional slogan of the product is "Old Smoke Cavity, New Youth".
This incident caused dissatisfaction and complaints from many netizens, and even attracted the attention of Lu Xun's descendants.
In response to the "Lele Tea Co-branded Lu Xun Controversy" incident, Mr. Zhou Lingfei, the eldest grandson of Lu Xun and president of the Lu Xun Cultural Foundation, said that Shanghai Zhu Miaochun Law Firm has issued a lawyer's letter to Lele Tea and Jiangsu Yilin Publishing House Co., Ltd. (hereinafter referred to as Jiangsu Yilin) and put forward three demands.
1. Immediately stop infringing on Lu Xun's portrait rights; 2. Within 5 days from the date of receipt of the lawyer's letter, clarify the facts, eliminate the impact, and apologize in the corresponding national media and official WeChat public accounts for 10 consecutive days; 3. Contact the lawyer for compensation matters.
This afternoon, Lele Tea officially issued an apology statement for this matter, saying that the original intention was to encourage Chinese young people to love reading and go up on the occasion of "World Book Day" through public welfare donations and tribute to Lu Xun's literature.
However, due to poor consideration and negligence of the relevant rights and interests of Mr. Lu Xun's portrait rights, I apologize to Mr. Lu Xun, his family and the Lu Xun Cultural Foundation, and solemnly apologize.
At the same time, it also said that after receiving the lawyer's letter on the 24th, it contacted the lawyer as soon as possible to express its apology, and was willing to make remedial measures, starting from April 25 to communicate and withdraw the relevant new product announcement, and as of the 26th of this month, the full rectification has been completed.