It is said that "new cars land at a 20% discount", no matter how much new cars that retain value, once the 4S shop car price begins to depreciate, the fact that the car price begins to depreciate has become the consensus of people. However, recently, Brother Reel found that some models in the second-hand car market are even more expensive than the price of new cars. Can the new car actually appreciate in value? Is the spring of the domestic used car market coming?
"Lack of core" with fire used car market, quasi-new cars into sought-after goods
The epidemic in recent years has frustrated many industries, but at the same time, many fields have ushered in new opportunities, and the second-hand car market is one of them. It is understood that recently some quasi-new cars with shorter age and less kilometers have attracted the attention of consumers in the second-hand car market.
As we all know, affected by the global epidemic, "lack of core" has become one of the biggest troubles in the new car market, since the second half of last year, the chip shortage has become the main factor in the cooling of the automobile market, so that the current new car market presents a situation where a car is difficult to find, and the delivery cycle of new cars is as little as a few months or as long as half a year. This has also caused many consumers with urgent car purchase needs to turn their attention to the second-hand car market.
For example, some consumers plan to buy a car after shaking the passenger car indicator at the end of last year, but they have to wait in line for half a year to buy a new car, compared with the quasi-new cars that have just driven thousands of kilometers in the second-hand car market, but they are more reliable, after all, people can wait but the indicators cannot wait. Especially in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen that need to be shaken, similar situations are quite common.
However, for the second-hand car market, the quasi-new car itself is a "rare species", which can not be sought, and as those consumers who originally chose new cars will set their sights on second-hand quasi-new cars, the sharp rise in demand will naturally cause prices to rise. According to relevant reports, the price of some second-hand cars quasi-new cars is even more expensive than the new car guidance price, and the price of some models of quasi-new cars is even nearly 100,000 yuan more expensive than the market price of new cars.
And unlike buying new cars from 4S stores, which have a relatively fixed price range, vehicles in the second-hand car market are uneven, there is no definite price limit, and to a certain extent, it has also led to a sharp rise in the price of some second-hand cars quasi-new cars.
Favorable policy, used car market take-off?
In fact, in recent years, many relevant favorable policies on promoting the second-hand car market have been introduced, and the support for the second-hand car industry can be described as unrelenting. For example, the vat on the acquisition of second-hand cars has been greatly reduced, the second-hand car relocation restriction policy has been completely abolished, and the second-hand car transaction registration has been accelerated to be carried out across provinces. Since 2016, the state has issued policies and regulations requiring all localities to cancel the "restriction on relocation" thresholds, and not to set a threshold for second-hand cars to move in, further promoting the circulation of second-hand cars throughout the country.
Driven by a series of favorable policies, the trading volume of the second-hand car market has also ushered in a new high. According to data from the China Automobile Dealers Association, the domestic used car trading volume in 2021 was 17.5851 million units, an increase of 22.62% year-on-year, and the annual transaction volume hit a record high.
On the other hand, in recent years, the domestic automobile market has entered a peak period of replacement. According to the data released by the Ministry of Commerce in 2021, the ratio of domestic used car to new car transaction volume is 0.83, which shows an upward trend year by year, which to some extent also reflects the consumption potential of the second-hand car market is constantly being released.
Nowadays, the general environment of chip shortage can be said to have pushed the second-hand car market again, the market attention continues to rise, and the phenomenon of volume and price rise continues to rise.
However, the "lack of core" does bring fire to the second-hand car market, the rise in demand is a fact, the price of second-hand cars will also rise, but the price of quasi-new cars exceeds the market price of new cars is not a common phenomenon. According to experts, the domestic auto supply chain is expected to recover in May, and the new car market will also pick up rapidly, regaining some of the market share flowing to the second-hand car market. So, how long can the heat of the used car market last?
To continue to be hot, we must first improve the market environment
Having said that, although the domestic second-hand car trading volume continues to rise, from the perspective of the overall automobile market, the recognition of second-hand cars by domestic consumers is actually generally low. Different from the new car market, the models in the second-hand car market are uneven, and there is no unified and standardized product standard, so it has always been a disaster area with chaos and frequent complaints.
According to the "Annual Report on the Protection of Consumer Rights and Interests in China (2021)" recently released by the China Consumer Association, the number of complaints in the second-hand car market remains high. The main complaints focused on the problems of second-hand car dealers not fulfilling their after-sales service commitments in a timely manner, implementing different charging standards for different consumers, and after-sales services.
As a consumer, the biggest pain point for choosing a used car is the quality and reliability. Individuals lack professional knowledge, can not distinguish the situation of the vehicle, relying on the side of the business, it is difficult to convince, which is also one of the main sources of consumer complaints.
Therefore, many automobile companies and dealers have launched officially certified used cars. Obviously, compared with the uneven "car dealers" outside, the official certification undoubtedly puts a "reliable" aura on the vehicle, eliminating consumers' worries about product quality.
However, officially certified used cars have a fatal drawback, that is, the price is high. In essence, the purpose of dealers to implement officially certified used cars is also quite clear, that is, to promote the retention rate of their models and give consumers more confidence in car purchases.
However, it is worth mentioning that measures that are really conducive to improving the market environment and protecting the rights and interests of consumers are also on the way. For example, in the latest national new career information, it is clear that those who specialize in the transmission, acquisition, sales, sales, sales agency, third-party value-added and other intermediary services are called "second-hand car brokers".
This means that only technical personnel identified by relevant departments can obtain the qualification to provide used car trading services and further regulate the used car industry from the source. It is foreseeable that in the future, the quality of second-hand car trading practitioners will be fully standardized, and the experience of consumers when purchasing second-hand cars will also be greatly improved, and consumers will naturally be more willing to choose second-hand cars with affordable and quality services. With the continuous improvement of the used car market environment, it is an inevitable trend for the used car trading volume to usher in rapid growth.
The new car market is blocked, the second-hand car market has indeed ushered in a rapid growth opportunity, but from the current heat of the second-hand car market, it is more from the consumer's forced consumption behavior, once the supply chain is gradually restored, the new car market will also recover rapidly, and the advantages of the second-hand car market will no longer be there. Therefore, for the entire second-hand car market, with the high attention of the current market, trying to do a good job in sales and after-sales service, further improving the market environment, and eliminating the crisis of trust is the key to ensuring the sustained high growth of the second-hand car market.