Introduction: On April 21, the 6th China Jianbo Sunflower Award Smart Home Research Group walked into Luban Home, and Chen Jun, Secretary General of the Selection Committee of China Jianbo Sunflower Award, talked with Yang Hua, co-founder and vice president of Luban Home, to discuss the trend development direction of the smart home industry, and how Luban Home, as the leading enterprise in the field of after-sales service, can reversely empower the sustainable and healthy development of the smart home industry.
In recent years, with the gradual maturity of artificial intelligence, Internet of Things, 5G and other technologies and the continuous evolution of market demand, home products with "smart" attributes have begun to enter thousands of households. At the same time, under the impact of the new crown epidemic, people have a deeper understanding of the concepts of contactless, intelligent technology, and security protection, and smart homes have also been recognized by consumers.
Relevant data show that as an industry with a market volume of 100 billion, the mainland smart home shows an upward trend every year. In recent years, with the development and maturity of smart technology and the continuous decline in cost prices, the popularity of smart home products has continued to rise, and the after-sales service that smart home products just need to guarantee has become an important territory for many businesses to compete for consumers' minds.
As the country's leading smart home after-sales service platform, Luban Dajia has served more than 1 million enterprises, running through the entire upstream and downstream industrial chain of smart home. All along, Luban Has been actively practicing social value and empowering the industry, using the advantages of platform scale, actively assisting well-known institutions in the industry such as China Construction Expo and China Construction Expo Sunflower Award Selection Committee, jointly promoting the development of after-sales service in the smart home industry, and contributing to the smart home industry.
In the dialogue, Yang Hua highlighted the following highlights of Luban Home in the field of smart home services:
First, smart locks are the single products with the highest penetration rate in smart home subdivisions. All along, Luban Home in the field of smart lock online installation services market share has exceeded 70%, in the past two years in the overall smart lock market share is stable and unchanged, Luban home platform smart lock order volume still maintains a sustained growth trend, from the platform data point of view, 2021 smart lock category to achieve a month-on-month increase of 160%, which is enough to show Luban Home in the field of smart lock after-sales service absolute advantages. In 2022, on the basis of the original categories (such as smart door locks, smart curtains, smart toilets, drying racks, etc.), Luban Home will also focus on expanding the business of smart home appliances, smart security and other categories, and will also gradually dabble in smart doors and smart categories of the whole house, and continue to explore.
Second, in terms of the volume of masters, Luban Home has 1.8 million professional master resources in the country, covering 32 provinces, more than 600 cities, 2,800 districts and counties, more than 40,000 streets, with a comprehensive coverage rate of 98%, and the service easily reaches more than 30 kilometers of county seats. Therefore, Luban home can completely carry out macro-control of the national master resources according to the personalized needs of merchants, and fully guarantee the "last kilometer" door-to-door installation service of smart home merchants.
Third, the Luban home platform system realizes the automation and intelligence of the smart home after-sales service process, and carries out transparent control based on a single service process node, which greatly simplifies the manpower and time cost investment of service control, and one person can supervise the service operation process of tens of thousands of orders at the same time. In addition, if the platform merchant can also set employment rules independently and open the automatic deduction authorization when performing the large-scale quotation order operation, it can realize one-click ordering and automatic employment services, which can meet the order needs of merchant users in different scenarios to the greatest extent, accurately help users match service needs, reduce service costs, and improve service efficiency.
Fourth, after the exploration in 2021, in 2022, Luban will focus on the development of engineering business, and has also set up an independent engineering division, and has set up more than 2,000 directly subordinate professional construction teams in the country, which can undertake one-stop services such as unloading, distribution of goods upstairs, installation, finished product protection, on-site cleaning, delivery, maintenance and warranty of engineering projects nationwide. By standardizing the construction operation standards, we will break the drawbacks of "scattered, chaotic, miscellaneous and small" in the tooling industry, help enterprises reduce costs and increase efficiency, and redefine new standards for engineering installation services. At present, the projects entrusted by the trusteeship involve new real estate hardcover, urban renovation, hotels, office buildings, factories, shopping malls, hospitals, schools, exhibition halls, entertainment and sports and other projects. Therefore, whether it is a whole house intelligent category or a smart home system, luban home project installation one-stop hosting service can provide greater help to the market.
Fifth, in the context of the repeated COVID-19 epidemic this year, whether it is our upstream supply chain, partners, brands, or the 180W+ masters of our platform, they have been affected to a certain extent. As the largest Internet home after-sales service head platform in China, recently, Luban Home officially announced that it will mobilize hundreds of millions of funds to subsidize platform merchants, and a single subsidy can enjoy up to 10%, further reducing the pressure on the after-sales costs of platform enterprises, and directly canceling the 4 points of commission of the platform master quality alliance. While supporting subsidy platform merchants to overcome difficulties together, we are also making every effort to boost the enthusiasm of national masters to better serve end consumers, and fully guarantee that end consumers can continue to enjoy efficient and high-quality after-sales service.
At present, the subsidy does not set a total ceiling, as long as it meets the rules of the platform, the platform will be subsidized accordingly for each order of all users, the subsidy will be issued to each user account in the form of discounts through the platform customer service center, the subsidy has been officially launched on March 22, the platform users can log on to the "Luban Home APP" to enter the order page to view.