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TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

author:Interface News
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-Latest Financing-

When assembly jewelry brand DESTINE completed series A financing

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: DESTREE official website

Recently, Shi Assembly Jewelry Brand DESTINE completed a series A financing, led by Sequoia China. This round of financing will be used for talent recruitment, brand retail operations and market expansion.

Founded in 2016 and currently distributed across more than 80 specific channels around the world, DESTREE's products feature signature shapes and silhouettes with unique styles. It is worth noting that the brand's first brand store will be unveiled in June 2022.

Editor's Comments:

It is worth noting that this is another move by Sequoia China in the field of fashion after SSENSE and WE11DONE. Capital can pay attention to DESTREE, which is closely related to its highly artistic and recognizable design, and believes that with the help of Sequoia, the DESTREE brand will be able to harvest a brighter future.

Wearable Tide Play KataWorld completes angel + round of financing

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: kataworld official website

Recently, wearable art toy brand Kataworld completed nearly 10 million angel + round of financing. This round of financing will be used for new product development and sales channel expansion.

Founded in 2020, KataWorld focuses on DIY,freely assembled wearable art trends, targeting the Gen Z crowd. Its products have the attributes of "wearable jewelry" and "trend art toys", and users can combine, design and diy freely at will.

Editor's Comments:

Generation Z's sensitivity to fashion trends is difficult to predict, and KataWorld grasps the needs of users and launches products that can be freely combined with DIY, further gaining a huge fan base and thus gaining more attention from capital.

Komori received millions of yuan in angel round financing

Recently, the affordable Japanese food shop Komori Rihe received millions of yuan of angel round financing, which was exclusively invested by Reed Capital.

Komori Hiho is a cheap Japanese food small shop brand, with log color as the basic color of the restaurant, on the basis of which with a variety of cartoon images that young people like, to provide users with products such as stone roasted beef, beef suki pot, salmon and sushi. At present, Komori Rihe has a total of 4 stores, and plans to open 20 stores within 2 years.

Editor's Comments:

The Japanese track is a blank market with huge growth potential and is worth the bet of capital. Komori Riho cut into this market, filled some of the blank areas, and after winning capital financing, it may become the leader of the subdivision track in the future.

Frozen baking brand Enxi Village received hundreds of millions of yuan in Series B financing

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: Enxi Village official website

Recently, the frozen baking brand Enxi Village announced that it has obtained hundreds of millions of yuan of Series B financing, invested by Absolute Taste's fund, Mai Xing Investment, Jiayu Fund and Shenxia Financial.

Enxi Village is a frozen baking brand, is a leading frozen baking scale and automation production enterprises in China, mainly for membership stores, retail, chain catering and other high-quality channels to provide frozen baking products, products include Swiss rolls, millefeuille cake, mousse cake, puffs, cookies, ice skin mooncakes and so on.

Editor's Comments:

Compared with traditional baking, frozen baking requires bakers and equipment relatively low, greatly reducing operating expenses. At the same time, it is more conducive to the standardization of products and the large-scale expansion of stores. It is precisely with this as the entry point that Eun Seol Village preemptively occupies a favorable position on the track, and will certainly have great potential.

Online porridge shop brand Several Soup completed rmb angel round financing

Recently, the online porridge shop brand Jitang completed an angel round of 15 million yuan financing.

Jitang is an online porridge shop brand, which integrates brand planning, store management and product research and development, and has nearly 100 stores nationwide.

Editor's Comments:

Porridge flour rice is Chinese four staple foods, in these four categories, only porridge has not yet appeared in the form of packaged food leading brands. As the largest category in the field of takeaway, user needs have a certain range of needs and can meet more scenarios. With a wide coverage of the store network, Several Tang will have a long space for development.

-Listing News-

Sunshine Insurance officially submitted a prospectus to the Hong Kong Stock Exchange

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: Sunshine Insurance official website

Recently, Sunshine Insurance Group Co., Ltd. officially submitted a prospectus to the Hong Kong Stock Exchange for listing on the main board.

Founded in 2004, Sunshine Insurance is a private insurance service group that mainly provides customers with professional risk protection and comprehensive service solutions.

Editor's Comments:

China has the largest insurance market in Asia and the second largest in the world, and is one of the fastest growing insurance markets. However, compared with the global average, there is still a gap between the Chinese market and countries with mature insurance industries. One of the sources of Sunshine Insurance's sprint to the Hong Kong Stock Exchange is precisely the broad consumer market behind it.

-Enterprise News-

Hi Tea is the first time on the new succulent kiwifruit

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: Heytea official website

A few days ago, the new succulent kiwi fruit on the tea, each cup using nearly 2 kiwi fresh fruit production, with a custom Tieguanyin tea base, containing kiwi pulp and bullet jelly, priced at 18 yuan / cup, this is also the first time that heytea launched kiwi drinks.

Founded in 2016, Heytea has more than 880 stores as of April 2022. Previously, Heytea promised that existing products would never increase in price in 2022, and no new beverage products of more than 29 yuan would be launched this year.

Editor's Comments:

As the head brand of the tea drinking track, Xicha is trying to occupy more sinking markets in recent years, and the launch of the 18 yuan new product is one of the latest confirmations of the low-price strategy.

Kering is involved in the acquisition of Deezer, a French music player

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: Deezer's official website

Recently, the founder family of French luxury giant Kering Group participated in the acquisition of French online music platform Deezer, with a transaction amount of about 1.075 billion euros, and deezer will be listed through SPAC merger.

Founded in 2007, Deezer is a French music playback platform through which users can listen to albums from music groups such as Universal Music Group, Sony Music and Warner Music Group, online or offline.

Editor's Comments:

Leveraging SPAC to go public is becoming increasingly popular as it allows founders and investors to retain more control. For Deezer, this approach can ensure the brand's usual tonality, which is conducive to consolidating the original user base.

-Brand new-

Michael Kors launches the first children's collection

TOPBRAD | DESTREE/KataWorld is funded; New Succulent Kiwi on Heytea; and MK launches its first children's wear collection

Image source: Michael Kors official website

Recently, Michael Kors partnered with French luxury group Children Worldwide Fashion to launch the brand's first children's clothing collection, providing clothing and accessories for girls aged 4 to 14.

Inspired by Michael Michael Kors womenswear, the first spring collection, which includes sleeveless knitted dresses, swimwear and bags with the brand's logo, will be available on Michael Kors' website and other online platforms and boutiques for between $45 and $139.

Editor's Comments:

For Michael Kors, the launch of the children's clothing series is conducive to enriching its product composition and gaining more user groups. On the basis of consumers in the original product line, the children's clothing series will be more easily accepted by people.

Chiara Ferragni will launch its first perfume next year

Recently, Chiara Ferragni, a fashion blogger in Milan, Italy, announced that she will launch her first perfume product in 2023. Currently, Chiara Ferragni has signed a global licensing agreement with Angelini Beauty SpA for the production, distribution and promotion of perfume products.

Angelini Beauty is a subsidiary of the Italian group Angelini Industries and specializes in perfumes, skincare and sunscreen products.

Editor's Comments:

This is Chiara Ferragni's second new product since the launch of its first makeup collection in November 2021, which will help to continue to expand its influence in the beauty market in the long run.

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