This phenomenon is not only found in the automotive industry, but in almost all consumer goods sectors. Sportswear can't sell Nike, mobile phone brands can't sell Apple, daily chemical brands can't sell cleaning, coffee brands can't sell Starbucks, they are all one to earn most of the profits of this industry. It's not that their products are cattle, many of them are obviously produced by us, and the quality of Chinese products has obviously improved a lot in the past ten years.
But many Chinese people still turn a blind eye, they think that foreign good, this situation has existed for a long time has made many Chinese people worship European and American brands, even worship to the bone, even the Western way of life is also considered particularly advanced, it seems that everything is good, that is to say, it has been upgraded from product identity to cultural identity, which is the most terrible. This recognition of Western culture has made Chinese brands sealed in the second line for a long time, the wealth and profits created by the state every year have been greatly lost, and ideology has a huge impact on the entire economy.
From its own point of view, there will always be some local brand enterprises with problems every once in a while, such as Lenovo some time ago, the recent laotan sauerkraut beef noodles, CNKI, this kind of negative news that appears every three to five times to suppress the confidence of domestic consumers in their own brands, because the image of this individual enterprise affects the image of the entire national brand. Therefore, enterprises should use their conscience to make products and services, and do not pit themselves.