The problem of "ultraman card" becoming popular and "addiction" should not be underestimated The relevant regulations need to be improved urgently

Beijing, April 24 news (General Taiwan Central Broadcasting Reporter Ren Mengyan Jiangsu Taiwan Reporter Ding Fengyun) Ultraman as a Japanese animation character image was introduced to China, loved by some teenagers, its surrounding industries have also taken root in China, Ultraman cards have now become a lot of primary school students "essential" toys, cards are divided into different levels according to the rarity, want to get the rarest SSR-level cards, you have to keep buying "blind box" card packs, the more expensive card packs the higher the probability of drawing rare cards. Previously, there were more media reports that some primary school students spent thousands of yuan to draw cards.

Ultraman Cards (Web Screenshot)

Some parents do not understand this, experts explain that whether it is the current Ultraman card or the previous Water Margin card, the Three Kingdoms card, the star card, and even the collection of matchboxes, sugar paintings, are a form of children's social and amusement, but now the card has added a "blind box" design, the stimulation is greater, the temptation to minors is also greater, and it is urgent to improve the relevant laws and regulations to regulate.

Compared with anime, ultraman cards as peripheral products seem to be more "hot", and many media have previously reported that primary school students spend thousands of yuan to buy ultraman cards, ask for a refund from the store and are rejected, and parents are angry and call the police. The reporter interviewed parents in many places and found that the addiction of primary school students to Ultraman cards is not unique, and next to primary schools, large and small commercial institutions sell Ultraman cards.

Some merchants said: "Some children who are slightly older than six or seven, seven or eight years old have dozens of yuan of pocket money in their hands, and people can buy them at any time, and they don't need adults." ”

Some merchants also said: "These are very good to sell, and the hobbies are different." The child knows very well, knows which one is in it. ”

Another merchant said: "It's all the same version, but some cards are rare." Like this, the special probability is smaller because it is cheaper. This one will give you a rare card, which means that you will have a rare card with a guaranteed bottom. ”

What is the magic of ultraman cards? Win the cult of so many elementary school students? Ms. Qin's son is in the sixth grade this year, and recently became obsessed with Ultramanka, because the children around her are collecting, Ms. Qin feels that this will help children to interact with other classmates, so she bought some from the Internet.

Ms. Qin told reporters: "It is quite exquisite in itself, but it is not so much money." Children like not in the cards themselves, but in the time they go to play, these cards have become a social tool, will be exchanged with each other, such as I have a rare card is particularly enviable. ”

Nowadays, Ms. Qin's children have a fever of "Ultramanka", and under the leadership of their classmates, they have begun to collect animation-themed "blind box pens", which makes Ms. Qin feel that the means of "deceiving children" by merchants are emerging in an endless stream.

Ms. Qin said: "There are various series of blind box pens, one Piece series, Conan series, all of which are in cartoons. A very nice little cardboard box individually wrapped with a pen related to anime characters. For example, Conan has 6 series, but there is a model called hidden, and the probability of that model is very low, and you have to buy a lot of money, just like the nature of Ultraman's cards, which is particularly bad. ”

Ms. Ma's son is the same, from watching Ultraman animation to obsessing with Ultraman cards, almost "instantly", Ms. Ma tried to "buy Ultraman cards" as a way to reward children to learn, but could not stand the needs of children too much.

Ms. Ma told reporters: "At the beginning, there was no objection, his father bought him a box of more than 100 yuan, and as a result, he left more than a dozen sheets after dismantling, and the others were directly thrown away." He said ' it's useless, it's all bad cards'. Since then, I felt that something was wrong, so I refused to buy him expensive ones, and occasionally rewarded him with 5 yuan and 10 yuan a pack. This kind of good card is less, he keeps buying, but he may not be able to buy what he wants. I feel that children are particularly addictive. ”

In this regard, Zong Chunshan, an expert in child education at the China Family Education Society, believes that the essence of teenagers who want to buy Ultraman cards for the purpose of play is entertainment and socializing. "It's children's nature to love to play, and what matters is whether parents are involved in this process. If parents do not participate in the child's entertainment and growth process, it is unreliable to blame the child for 'loving to play' after learning declines. ”

Zong Chunshan pointed out that any era has a common feature, but the toys are different, but the game power and needs are the same, so it cannot be simply reduced to addiction. It has a social attribute, the child needs a sense of belonging, if this thing he does not play, does not understand, he can not fit into the group. Zong Chunshan believes: "Addicted children are a minority, and behind (addiction) is actually a problem with the family environment and the relationship between education. First, the quality of his parents' companionship is low, and he uses these toys to spend his time and avoid loneliness. Second, if we let him play less and not indulge, parents should use their brains to work hard, there is a kind of love called time, you accompany him. ”

Zong Chunshan told reporters that although children need entertainment, the stimulation brought by this blind box card and blind box pencil is far stronger than the previous traditional games. Unlike adults who buy blind boxes, minors are less resistant to such stimuli. In the face of such a new thing as "blind boxes", the mainland has not yet formulated national regulations on the sales of blind boxes, is it appropriate for minors to contact such goods prematurely? Previously, Shanghai's "Blind Box Business Activity Compliance Guidelines" require that blind boxes cannot be sold to children under the age of 8, drawing a "red line" for the industry, can such rules be promoted and implemented in the future? How to develop national regulations? Urgently needs to be discussed.

Zong Chunshan believes that the biggest addiction is uncertainty. "For example, buying lottery tickets, if you know that I win the lottery may be very tempting, just I don't know when to win, how big I don't know, this is a very important psychological significance of the blind box, which in itself has great stimulation, because the human brain needs stimulation all the time." So the design of these games, including the design of video games, has a psychological meaning, addiction can not be talked about, it is easy for you to catch up layer by layer. ”