On April 22, Great Wall Motor Co., Ltd. released its first quarter report for 2022. Great Wall Motor's operating income in the first quarter of 2022 reached 33.6 billion yuan, an increase of 8.04% year-on-year, and net profit reached 1.6 billion yuan. Affected by the epidemic in many places in China, many parts suppliers of Great Wall Motor have been affected, resulting in limited production capacity of factories. Through product structure optimization and continuous strengthening of new energy and intelligent development, Great Wall Motors has realized brand upward and global two-wheel drive, established a strong endogenous driving force, and maintained stable and upward business performance.
The average price of bicycles increased to 119,000 yuan to promote the brand's upward mobility with high quality
The product structure continues to be optimized, and the premium ability of the Great Wall Motor brand is continuously promoted. In the first quarter of 2022, Great Wall Motor's models based on the three major technology brands of lemon, tank and coffee intelligence accounted for 70.4%, and the proportion of intelligent models has reached 84.5%; the average price of bicycles in the first quarter reached 119,000 yuan, an increase of 29.12% year-on-year.
Tank 300
Based on category innovation to create high-quality models, Great Wall Motors has gradually established advantages in various market segments. As one of the most representative models in the off-road SUV market, the Tank 300 has triggered a warm response in the market as soon as it was launched, and as of the first quarter of 2022, the cumulative number of users has exceeded 100,000. The two product matrices of "Mecha Technology" and "Business Luxury" under the Tank brand will continue to be renewed in the future, and will continue to create a tidal off-road lifestyle for users through category innovation, service upgrades, and ecological co-creation. Thanks to the deep insight into the needs of users, Euler Good Cat, which meets the needs of contemporary women's cars, sold 19,460 vehicles in the first quarter, a sharp increase of 240% year-on-year.
Euler good cat
Wei brand latte DHT
With the coffee family series models as a footnote, with the powerful technical support of intelligent DHT, Weipai has successively launched Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha DHT-PHEV, and continuously improved the coffee series matrix. Weipai latte DHT sales continued to rise, reaching 2,576 units in March, up 8% month-on-month.
Weipai Mocha DHT-PHEV
On the intelligent track, Great Wall Motor's product strength and technical heritage have successfully won industry recognition. In the third China Intelligent Vehicle Annual Model Selection, Weipai Mocha won the only award - Intelligent Model of the Year by relying on the outstanding performance of intelligent parking, intelligent cruise, intelligent navigation, intelligent navigation system and other aspects. Mocha DHT-PHEV, which was listed in March this year, lays out a high-end new energy market of more than 300,000 yuan, and creates a new category of "0 anxiety intelligent electric" with NOH high-end intelligent driving and 204km WLTC ultra-long pure electric endurance.
2022 HAOMO AI DAY
The mileage of assisted driving users exceeded 7 million kilometers, and the monthly growth rate of HPilot in the first quarter of 2022 exceeded 200%. Its large-scale mass-produced urban auxiliary driving product "NoH of Milli-Mo City" will be officially listed in the near future, further laying a solid foundation for the intelligent technology of Great Wall Motors.
Tank 500
At the same time, Great Wall Motors has successively opened up new category markets. On March 18th, the first product of the Tank brand business luxury series, the Tank 500, positioned itself as a medium- and large-scale business luxury SUV, creating a multi-million-level driving experience to meet the needs of users for high-quality travel in all scenarios such as business, home, travel, and off-road.
Great Wall Motors solidly implements the concept of category innovation, which not only accurately meets the needs of users, helps maintain stable performance, but also provides endogenous power for brand value to climb to the peak.