The "Reading Conference for All • 2021 China Good Book" award ceremony, which has just been jointly launched by CCTV and other units, was broadcast, and the 2021 Annual China Good Book was unveiled one by one. Jiangsu Phoenix Literature and Art Publishing House's novels "Yousheng" and "Bungee Jumping" stood out from hundreds of thousands of books and were selected as "2021 China's Good Books".
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"Life" award speech
The long novel "Yousheng" is a vernacular literature that originated from the "birth", the work adopts an umbrella-like narrative structure, with the grandmother Qiao Damei as the main trunk, the sentient beings who are introduced to the human world by the grandmother as the branches, and the alternating narrative perspective with different characters as the center, which will be condensed from the long time of more than one hundred years from the late Qing Dynasty to the present in a day and night narration. Adhering to the profound insight into the local culture and national nature, the author will penetrate deeply into the Chinese rural society, both historical narrative and present at the moment, through the flesh and blood characters, in a grand sense of destiny, for the local roots, for the sentient beings to establish a destiny, for the hundred years of national heart that has gone through all the disasters and multiplied endlessly.
The footage is taken from CCTV's "National Reading Conference • 2021 Annual Chinese Good Book" ceremony
"Bungee Jumping" award speech
This book tells the story of a diplomat who adheres to his goals and convictions in different nationalities, cultures, and different situations, does not fear danger when his life is threatened, does not forget his mission, and successfully completes his national mission with loyalty and wisdom.
The footage is taken from CCTV's "National Reading Conference • 2021 Annual Chinese Good Book" ceremony
Two flowers blossom: serious literature + theme literature
Phoenix Literature and Art's two "Good Books of China", one is a typical serious literature and the other is a typical theme literature, which also represents the two directions of the literary and art society's deep cultivation of original fine publishing.
The novel "Yousheng" is a family epic masterpiece completed by the famous writer Hu Xuewen in eight years, and it has been praised by critics as "the best song of Chinese vernacular literature", which can be described as the culmination of vernacular writing in recent years:
In Modern Chinese Literature, national fables and family epics are like mountains, Hu Xuewen is biased towards the mountains, writing "yousheng" with "sound", he gives shape to the nameless "Yuan Qi" at the bottom of national life, he writes about a hundred years of events, local affairs, and also provides a new perspective for our nation's self-understanding in the great changes that have not occurred in the post-epidemic era in a hundred years.
--Li Jingze
(Vice Chairman of China Writers Association, famous writer and critic)
The effective gaze of history and reality, the calm thinking of life and death, the novel is a positive atmosphere, and it is the founding work of a century-old China.
--Qiu Huadong
(Secretary of the Secretariat of the China Writers Association, famous writer)
In addition, readers who read this book have been impressed by the sincere language and moving story of "Life":
"After reading this book, I was horrified, the language is simple, the writing is clean, and the kindness, patience, strength and indomitable character of the Chinese people are vividly expressed. Tears in my eyes"
"The novel has a Chinese style, deeply hidden elements of Chinese literature and culture, and is a particularly wonderful book." Life is rare, human nature is good"
Another "good book of China", "Bungee Jumping", is an excellent diplomatic theme published, this novel is set in the front-line daily life of diplomats' work and life, telling the story of the mainland's staff stationed abroad who are not afraid of danger and have successfully completed national tasks:
"Bungee Jumping" vividly reveals the values of Chinese diplomats: "loyalty, mission, dedication". China's diplomats are all loyal and silently dedicated to fulfilling the mission entrusted by the party and the state without hesitation, without complaint or regret. It is for this reason that our diplomacy has been promoted for more than seventy years from scratch, from small to large, from the fringes of the international political arena to the center of the stage.
- Zhu Bangzao
(Former Spokesperson of the Ministry of Foreign Affairs, Former Ambassador Abroad)
Represented by the protagonist Zhong Liang, "Bungee Jumping" portrays the group portrait of diplomats who do not forget their original intentions, keep in mind their mission, are not alarmed, and are tenacious, reflecting the hardships of the working and living environment of diplomats from one side, and helping readers to understand and understand "what is diplomacy".
——Sun Haichao
(Vice Chairman, China Foundation for International Studies)
After reading this book, readers have also written down their own personal feelings:
"The lonely are born to die, and the diplomats are heroes. After reading it in one breath, I was moved. Our years are quiet because someone carries the weight forward. ”
"Seemingly glamorous diplomats, burdened with loneliness, forbearance, poverty, and adhere to faith. They are a group of unsung heroes. ”
The footage is taken from CCTV's "National Reading Conference • 2021 Annual Chinese Good Book" ceremony
Not only are there reviews from critics and readers, in 2021, these two books are also award-winning and topped the list of major good books:
"China Publishing Media Business Daily" 2021 Top Ten Good Books
In 2021, the whole people of Jiangsu Province will read 12 good books recommended to the society
The Chinese Novel Society topped the 2020 novel list
Southern Weekend 2020 Good Book List tops fiction category
Yangtze River Literary Review topped the 2020 annual literary rankings
2020 Novels of the Year Gold List
Contemporary Novel Annual Forum 2020 Top Five Novels
2021 "China Good Books" Monthly List
Baidao Network Annual Good Book List
"China Press, Publication, Radio and Telegraph" 2021 outstanding bestseller
"Life"
Written by Hu Xuewen
Published by Jiangsu Phoenix Literature and Art Publishing House in January 2021
2021 "China Good Books" Monthly List
The Central Propaganda Department's "Books Reflect a Hundred Years of Greatness - Good Books Recommended to Read" book list
The tenth issue of "Xinhua Recommended Books" recommended books
The "Red Flag Ode" of the China Writers Association has been founded for a hundred years, and hundreds of websites and 100 fine products
"China Press, Publication, Radio and Telegraph" 2021 outstanding bestseller
China Publishing Media Business Daily 2021 Annual Impact Book
In 2021, jiangsu province theme publishing key publications
The 3rd Jiangsu Provincial Press and Publication Government Award
Bungee Jumping
By Lu Shan
Published by Jiangsu Phoenix Literature and Art Publishing House in May 2021
Good works must also have good publicity
With good manuscripts and good works, there must also be good publicity and good marketing with corresponding supporting facilities, in order to be able to deeply explore the cultural connotation and spiritual connotation behind such a serious literature as "Yousheng", Phoenix Literature and Art has organized experts and scholars to discuss "Yousheng" for many times, and dig deep into its literary value and publication value. The discovery and dissemination of labels such as "The Secret History of Life in China in a Hundred Years", "The Book of The People, the Hundred Years, and the Book of Life and Death", and "Maintaining the Dignity of the Novel Genre" have made this book deeply rooted in the hearts of readers.
Therefore, after the release of the book, it quickly appeared on the list of novels and good books in various professional fields, and won unanimous praise from critics and fans from readers. This selection of "China Good Books" is not only an affirmation of the literary value of "Yousheng", but also an affirmation of its publishing value.
For the marketing of "Bungee Jumping", Phoenix Literature and Art has also adopted a full range of three-dimensional marketing. Digging deep into the spiritual value of a diplomatic novel, accurately mentioning the selling point of this book, is the beginning of the propaganda and marketing work, "when the diplomat, such as standing on the bungee jump, is willing to sacrifice for the motherland at any time", reading such a copy, every Chinese will be touched by this dedication in their hearts.
The image of diplomats shown in previous literary works is under the grand narrative, but the novel "Bungee Jumping" subverts the reader's imagination and allows me to see the real diplomat and the real diplomatic life, sincere and touching. The spirit of dedication, sacrifice, and responsibility of diplomats inspires and leads everyone, so the novel has triggered a large number of readers' spontaneous propaganda. The establishment of Weibo Super Talk, the large number of publicity of Xiaohongshu tweets, the promotion of Douyin bloggers with goods, and the shortlisting of good book lists and other three-dimensional publicity have fully detonated the sales of this book.
Two good books are just the tip of the iceberg
In fact, the selection of the two "Good Books of China" is only the manifestation of some of the achievements of the overall layout of Phoenix Literature and Art. Through practice in recent years, Phoenix Literature and Art has formed an original publishing lineup that has begun to take shape, which can be summarized as five major series: one is the original series of famous artists represented by Hu Xuewen's "Yousheng", Chi Li's "Big Trees and Little Worms", etc., which are mainly novels; the second is the "New Coordinates" book series of young writers such as Li Xiuwen, Shuang Xuetao, and Lu Min; the third is the "New Youth" book series represented by Wang Xuan's "The Last Village", Sonam Cairang's "On the Wasteland", and Li Lu's "All Rare Birds"; fourth, Han Dong's "Miracle", Zang Di's "Poetry Botany" and other poetry books are represented by poetry books; fifth, books with realistic themes represented by Lu Shan's "Bungee Jumping", Zhang Xinke's "Battle", and Zhao Liangzhi's "Panda China" are published.
2022 is a big year for Jiangsu Phoenix Literature and Art Publishing House, and despite the current severe epidemic situation and the heavy setback of the book market in the first quarter, we are still full of confidence. In addition to the publication of the 7 award-winning works of the first Phoenix Literature Award this year, a number of new works by famous artists such as Su Tong, Ge Ping, Chen Shixu, Dai Lai, Ge Liang, Han Dong, Sun Pin and so on will also be launched in the year, in addition, Xu Feng, Zeng Qixiong and a number of famous prose books will also be released one after another, which is very worth looking forward to!
Text | Tang Jing
Edit | A-feast
Figure | Jiangsu Phoenix Literature and Art Publishing House