In recent years, promoting reading for all and building a bookish society are becoming important cultural development strategies on the mainland.
The results of the 18th National Reading Survey released in 2021 show that the comprehensive reading rate of various media in mainland China has continued to grow steadily. More and more people are picking up books, and the atmosphere of social books is getting stronger and stronger.
But we also need to realize that reading for all people focuses on a "whole" word - everyone should read more good books and have good books to read, which has nothing to do with region, wealth or age. From this point of view, promoting the universal benefit of knowledge, especially the assistance of books for children in remote areas, is a far-reaching thing.
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In order to arouse more people's attention to the reading status of children in remote areas, but also to help build a "book society" with the power of enterprises, on the occasion of the 27th World Book Day, Jinan Radio and Television Station "Quehua Reading Club", Tomorrow Publishing House and Greentown Central Plains Regional Company jointly held the "Flipping Books and Reading Ridge - 'Reading for Books' Public Welfare Action": everyone who loves to read can participate in the form of reading punch cards to participate in public welfare construction; the power of each reading will be transformed into a book fragrance dedicated to the distant plateau.
As April draws to a close, the Central Plains in the middle and lower reaches of the Yellow River are already bustling, while Zaduo County, Yushu Tibetan Autonomous Prefecture in Qinghai Province, thousands of kilometers away and with an average altitude of more than 4,200 meters, is still cold. It is a beautiful place located at the source of the Three Rivers. The Lancang River, the "longest river in Southeast Asia", starts here and runs through the city, and the Dangqu River, one of the sources of the Yangtze River, also passes through here.
◎Zaduo County
It doesn't have the bustle of a metropolis, but it has generations of hard-working and determined people. They have created a unique culture, but also protected the beauty of the source of the three rivers, guarding the east flow of a river of clear water.
There are no such convenient conditions as in developed areas, but there is a group of children who love to read and are eager for knowledge. The hardships of the conditions have not made them lose the pursuit of their dreams; the lack of books cannot stop their love of reading.
Even, far away in the depths of the plateau, they are more eager for the nourishment of books than the children of the metropolis. For the sea and the forest, which they have never seen before, can be read in books; the vast worlds they have never been to can be experienced in books. They and we may be blocked by the winding landscape, but they can see the wonderful beauty of the same world in the book.
In recent years, with the construction of the "Book Society", the reading difficulties of children on the plateau have also attracted the attention of some caring enterprises and institutions. A "Flip Book Reading Ridge - "Reading for Books" Public Welfare Action is coming for them, hoping to bring a door to the outside world and a better future for the children of the Qinghai-Tibet Plateau.
This relay of books spanning thousands of miles was jointly organized by Greentown Central Plains Regional Company, Together with Jinan Radio and Television Station "Quehua Reading Club" and Tomorrow Publishing House.
"Quehua Reading Club" was created by Jinan Radio and Television Station, and since its establishment in 2019, it has been committed to spreading the fragrance of books and promoting reading for all.
◎ Teacher Cao Wenxuan and the children of the "Quehua Reading Club"
Over the past few years, the "Quehua Reading Club" has infiltrated the atmosphere of reading into the daily life of the city through a series of wonderful reading activities; the activities held have been reported by the People's Daily and the learning power for many times. Activities such as "Quehua Reading Club Launch and 'Thank You Lao She for Coming to Jinan' - Reading Party to Commemorate the 120th Anniversary of Mr. Lao She's Birth", "Dragon Boat Festival: Re-reading Xin Abandoned Disease - Quehua Reading Club "Jinan Er'an" Chanting Meeting" and other activities have been enjoyed by book fans.
Tomorrow Publishing House, the only professional children's book publishing house in Shandong Province that serves children and teenagers, is a national first-class publishing house and a national top 100 book publishing unit, with four major book publishing sections: literature, young children's books, children's knowledge books and children's education books.
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Nearly 40 years after its establishment, Tomorrow Publishing House has adhered to its original intention and introduced a large number of classic children's literature works loved by young readers around the world, such as "The Great Fox Daddy", "Charlie and the Chocolate Factory", etc.; at the same time, Tomorrow Publishing House has also actively promoted the development of original children's literature, publishing excellent children's books such as "Laughing Cat Diary" series, "Looking for the Fish King", "Cao Wenxuan Works" series and so on.
When people with love get together, they can always burst out with great energy. Combining such two major institutions with equal professionalism and influence, and combined with the unique form of "reading for books" to call for the participation of the whole people, the "Flip Book Reading Ridge" activity hopes to achieve multiple public welfare effects: not only encourage more people to read more books, read good books, form good reading habits, but also gather the power of love to help more children smell the fragrance of books and see the future; at the same time, through the public welfare co-construction in which everyone participates, it will arouse more social goodwill and spread positive energy for public welfare.
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Participants in the activity can enter the WeChat public account of Greentown Zhongyuan Company, click on the "Flip Book Reading Ridge" at the bottom menu to enter the H5 link, share the books read on the day every day, record the reading time, and complete the reading punch card; each person completes the punch card task for 3-7 consecutive days, and the event organizer will donate 1-3 books to Zaduo County (Warm tips: For more details of the activity, please scan the QR code on the map to understand). Gathering love bit by bit, using the power of reading, we will build a love reading corner for the Second Nationality Complete Primary School in Zaduo County, Qinghai and the central boarding school in Sulu Township.
When books cross the mountains and reach the distant plateaus, they will glow with knowledge, illuminate the hearts that desire knowledge, and nourish the growth of children.
The initiator of this public welfare action is Greentown Zhongyuan Company. At the end of 2021, after in-depth research, Greentown Zhongyuan formulated a support plan for Zaduo County in Qinghai Province, the "first county at the source of the Lancang River". The support plan involves education and culture, ecological environmental protection, resource and technical assistance and other sectors.
Through the public welfare action of "Flipping Books and Reading Ridge" and other support actions, a good idea from the Central Plains will continue to take root on the Qinghai-Tibet Plateau, planting the fragrance of books, planting the future, and planting hope.
◎Jinan Greentown Quanyun Village real view
When it comes to Greentown, it is not unfamiliar to people who know something about real estate. Many buyers have taken "once in a lifetime must live in Greentown" as the goal, while many Greentown owners said that "they only want to live in Greentown for a lifetime". This is the highest honor for a company.
While doing a solid job in the "own work" of a housing enterprise, this enterprise has always actively participated in public welfare with a strong sense of social and historical responsibility. Over the years, Greentown's public welfare footprint has been deeply rooted in education, medical care, football, culture, environmental protection and other fields:
The Dolphin Project, which is launched with the original intention of protecting the life safety of every small business owner, has helped about 155,000 children learn to swim, setting a Guinness record for "the most free youth swimming public welfare activity held in the most cities in China";
◎Greentown Dolphin Project
In order to save the "emerald" on the Silk Road - Gansu Minqin, Greentown China has held the "Spring Breeze | Desert Oasis Co-construction Action" for 8 consecutive years, and the donated "Greentown Forest" has become the largest corporate public welfare forest in Minqin;
◎Greentown spring wind public welfare action
With the heart of admiration and inheritance of Confucius culture, Greentown lasted 8 years to build the Qufu Confucius Museum to present Chinese history and culture.
◎Confucius Museum
Convey goodwill with sincerity and cultivate public welfare, Greentown has always been on the road.
Every good book has its own power; every goodwill must have an aftertaste. This time, together, we "flipped through the pages" for love.