In the case that the Audi A8 has always been looked down upon in the luxury flagship market and Land Rover has been reluctant to enter the car field, the only one who can compete with the Mercedes-Benz S-Class in the field of full-size luxury cars may be the BMW 7 Series. This product inherited from the BMW E3 in 1977 is only 5 years away from the first generation of Mercedes-Benz S-Class, and after the Mercedes-Benz S-Class entered the seventh generation in 2020, the BMW 7 Series also caught up in time, and recently released a new seventh-generation BMW 7 Series (G70/G71, hereinafter referred to as the "7 Series (G70)").
While many were still adapting to the current big nose of the BMW 7 Series, the 7 Series (G70) once again completed the expansion of the intake grille. In the lens, we see the version of the M sports suit decoration, the all-black spray grille is still symmetrical double kidney shape, but inside, its straight waterfall banner not only completes a downward arc at the upper end, but also completes a three-dimensional bulge near the lower air intake, and the two direction changes make this set of double kidneys painted with all black appear more exaggerated and moving.
What's more, the Angel Eye headlights have completely become a thing of the past, and the headlights are designed in a split upper and lower style, which is very similar to the new BMW X7. Daytime driving lighting is completed by the light belt in the upper half, while the horizontal strip structure in the lower half is a combination of LED low beam and laser high beam, such a split design seems to be anti-trend from the current stage of the market trend, but it seems that it is not a problem for a luxury flagship that can change the market trend itself.
Of course, through the observation of the side rear, we can see that unlike the past six generations of non-M model 7 Series, the administrative taste of the 7 Series (G70) has indeed become less. In addition to the front bumper using a V-shaped fully open three-dimensional panel and a central diffusion spoiler, the new car has a separate sports side skirt on the side, while the rear has a high layout of dumbbell-shaped motion surrounds, a total of four special-shaped exhaust pipes on both sides, a central diffuser and a separate small tail on the top of the tail box cover, these changes, although still paired with the M760/M760Li nameplate, it is already much more radical than the current model.
In terms of body size, the 7 Series (G70) now has a length, width and height data of 5391/1950/1544mm, while the body wheelbase has also come to 3215mm, which has an overall increase of +118/+48/+46mm compared to the current long-wheelbase models, while the wheelbase has +5mm slight adjustment to further adapt to the space structure.
Entering the cabin, we will see that the 7 series (G70) cancels the combination of infotainment hardware in this generation of family design, although the touch screen is still suspended, it has been integrated with the dashboard, that is, a 12.3-inch full LCD instrument panel and a 14.9-inch LCD touch screen composed of a conjoined screen, and its curved screen disposal can also avoid the visual difference caused by light and shadow illumination. Objectively speaking, the siamese screen has been a routine played by the previous generation of Mercedes-Benz S-class, and the S-class (W223) has been given a more brilliant combination of transverse full LCD instrument + longitudinal OLED screen, and the design creativity is still Led by Mercedes-Benz.
Of course, the streamer bar lighting area that runs through the central control and door panel also covers multiple touch areas, which will be the better place for the 7 Series (G70) than the S Class (W223).
However, in addition to the two screens in the front row, the 7 Series (G70) also provides a separate screen for the rear passengers, and this full-size LCD screen made of 8K resolution reaches a size of 31.0 inches, which is quite shocking to hang on the roof. In addition, when the entire iDrive 8.0 infotainment system provides support for the rear row, it has been supported by technology and content such as in-vehicle 5G network, Huawei App Store, iQIYI streaming media, etc., with Borgward Health's 4D surround advanced audio system with 36 speaker speakers and an adjustable star-track canopy in the roof, this immersive experience is presumably not inferior to Mercedes-Benz S-class.
In addition, the new car has also carried out some detailed upgrades of design and technical links, such as the crystal material knob shift mechanism, the same material is also used in the door panel of the electric twist always; such as providing a touch screen for the rear seat door armrest, so that passengers can easily adjust the air conditioning, multimedia; such as expanding the scope of application of intelligent voice control, in addition to controlling multimedia, HVAC and skylight, can also be directly used to open and close the door, adjust or call the seat functions, etc., to truly achieve hands-free riding and adjustment.
In terms of powertrain, the 7 Series (G70) will continue to use the B58 series 3.0T and the new 4.4T V8 engine options, both of which will be supported by the 48V light hybrid system. In addition, the M760e plug-in hybrid model will also enter the market and complete the 0-100km/h acceleration in 4.3 seconds with a combined maximum power of 571Ps.
At the same time, the pure electric version of the 7 Series (G70) BMW i7 will also arrive on the market at the same time, equipped with the fifth generation of eDrive electric drive system, while achieving a dual-motor four-wheel drive combination, it can also provide a maximum power of 399kW (544Ps) and a maximum torque of 745N·m, thus helping the vehicle to complete 0-100km/ acceleration in 4.7 seconds. In addition, the BMW i7 will also get a 625km WRTP pure electric range, which will exceed the version it offers in North America, allowing it to also participate in the competition with the Mercedes-Benz EQS sedan.