Many novice anchors have just started to contact the live broadcasting industry, have no experience, do not know where to start, and have no understanding of the rules of the platform, etc., so I will share with you what novice anchors should pay attention to when live broadcasting:
At least 20 or more live streams a month
Some anchors can't do it to insist on live broadcasting, and they will rest for two or three days after two days of regular broadcasting, so can they do a good job of live broadcasting? Such a live broadcast can not be done at all! Live streaming is like going to work. Whether you have a live broadcast every day or not, how long it lasts will be recorded in the background of the platform. If you can't guarantee the number and duration of your live broadcasts in a month, why will the platform follow you in favor?
2. The duration of each live broadcast should reach six hours
Six hours refers to the duration from the beginning to the end of this live broadcast, not the cumulative length. If you can only play two hours, three hours, it is also possible, but six hours is the average duration. If you are a new anchor or a new live broadcast room, there is no way to live broadcast for six hours, your live broadcast road will be more difficult.
3. Broadcast live broadcasts at a fixed time, and cannot exceed the forecast time
For example, if you have time at night, you can start streaming at 7pm every day, and this time is preferably fixed.
At the same time, you don't want to get stuck in time, you have to start broadcasting on time, you better start the live broadcast five to ten minutes in advance, so as not to exceed your preview time. If the time is not fixed, and often miss the preview time, it is difficult to increase the traffic in your live broadcast room, which is also one of our operational experiences.
Fourth, do not stop speaking during the live broadcast
Many of the streamers are new to live streaming, and they are all doing live broadcasts for the first time. So when the livestream starts, they inevitably don't know what to say. It's normal, but you can't keep talking and playing with your phone all the time, and such a live broadcast is meaningless. At the beginning of the live broadcast, there may not be many tourists coming, so it doesn't matter if you don't say it well at this time, just give yourself a chance to exercise. Many successful anchors have gone through such a stage, talking more, and slowly they will naturally get used to and adapt.
Fifth, do not have any contact information in the live broadcast room
Contact information appears in the live broadcast room, once caught, it will be directly deducted points, and even punished by closing the live broadcast room and banning broadcasting for a short time, even if you resume the live broadcast in the later stage, this will still have a great impact on your traffic, will they wait for you in the same place?
Sixth, the picture quality must be clear
During the live broadcast, the light in the live broadcast room cannot be too dark, and we must give the fans a good visual experience. The clear picture quality of the live broadcast is related to the live broadcast equipment. If the light in the live room is too dim, it is recommended to purchase more fill lights.