NetEase's game angered Tencent's "Glory of the King" for plagiarizing pictures on the hot search.
On April 21, NetEase's game "Painters in Time and Space" publicly launched Weibo @ King Glory, accusing it of plagiarism: "Bao, the last time your new product used other people's materials, you said it was a supplier's problem, is it also this time?" Make so much money to ask for an original designer, I look at it painfully! ”
Weibo also attached the two companies' game product promotion pages, showing certain similarities.
NetEase's game "Painter in Time and Space" angers "Glory of the King"
The surging news reporter's inquiry found that Tencent's suspected plagiarism product was a hero adjustment intelligence video released by the official account of "Glory of kings" on April 14, and its cover was similar to a product page released by "Painters in Time and Space" in June last year.
As a game manufacturer, NetEase took the initiative to intimidate Tencent this time, which immediately attracted many netizens to eat melon, and the microblog was once on the first hot search on Weibo. Below Weibo, many netizens commented that "the group has opened" and "fought up", and some netizens rationally said: "It is a good thing to pay more and more attention to copyright issues, and game manufacturers should respect the original." ”
In the afternoon of the same day, the "Glory of the King" supplier full speed network released a Weibo, saying that it has noticed the network discussion of the page design, and the column announcement chart designed for the glory of the king on April 14 may have similar situations with other product announcement maps, and the actual situation of the design creation is currently being urgently investigated, and a full statement will be made as soon as possible.
According to the official information of the full-speed network, it was founded in 2005, has subsidiaries in 11 regions such as Beijing, Shanghai and Shenzhen, and has established cooperative relations with well-known enterprises such as Ali, NetEase and Tencent, serving more than 300 Internet companies and platforms. Its service areas include providing interactive experience, original art design, scene design, etc. for games, as well as visual design and creative planning for e-commerce, finance, automotive, real estate, manufacturing and other industries.
It is worth noting that this is not the first time that "Glory of Kings" has been involved in the plagiarism storm. On June 8 last year, "Glory of the King" announced that after retrospective verification within the company, it was determined that the personality action of the game character Yao- meeting the skin of the sacred deer, "Deer Spirit Dance", had borrowed from the original author Foot Taiji during the creation process. The King of Glory team said that the personalized action production company: Animer Animation Design Studio violated the cooperation agreement and will be seriously dealt with in accordance with the contract.
The "Glory of Kings" IP derivative game "Codename - Zero Three" is also suspected of copying Mihayou's game "Original God", and its official poster is suspected of using the "Star Falling Lake" picture in Mihayou's "Original God". On October 27 last year, the "Code Name - Zero Three" B station authentication account issued a statement saying that after investigation, the incident was the use of unauthorized picture materials by the employees of the poster producer Shenzhen Whale Wisdom Interactive Entertainment Culture Co., Ltd. in the process of undertaking the production of the poster, and the game party did not take the acceptance and release seriously when it was repaired, and the game party will deal with and pursue the production company's breach of contract.
The outside image of the Codename-Zero Three poster outside the door (left) contrasts with the screen of the Original God game (right).
Regarding the suspected plagiarism, the surging news reporter consulted Tencent and NetEase about the relevant situation, but as of press time has not received a response.
Tencent's latest financial report data shows that the growth rate of its game business has slowed down significantly. In the fourth quarter of 2021, the revenue of Tencent's value-added services business (including the game business) increased by 7% year-on-year to 71.9 billion yuan, of which the game revenue in the local market increased by only 1% to 29.6 billion yuan. For the full year, Tencent's value-added service business revenue increased by 10% year-on-year to RMB291.6 billion, of which the revenue of games in the local market increased by 6% to RMB128.8 billion, driven by games such as Glory of Kings, Call of Duty Mobile Game and Tianya Mingyue Knife Mobile Game, partially offset by the decrease in revenue of DnF and Peace Elite.
"Glory of Kings" is still an important source of Tencent's "gold absorption". According to research firm Sensor Tower, in March this year, "Glory of Kings" attracted 272 million US dollars (equivalent to 1.75 billion yuan) on the global App Store and Google Play, ranking first in the global mobile game best-seller list, an increase of 5.8% over the same period last year. Revenue from China's iOS market accounted for 96.6%, and overseas market revenue accounted for 3.4%.
Source | The Paper
Review | sagacious
Final Review | Song Guanghui