On April 20, 2022, Futian Xiangling Giant Panda IP Image Release and 2.0 Power Product Launch Ceremony was held in Chengdu, the "Hometown of Pandas". The time and place are favorable, and the charm of the "Wealth Creation Tide Card" is awakened to the greatest extent! In particular, xiangling giant panda 2.0 products have crossed the level, and composed a song of "bear" wealth creation with "heavy load reliable tide", helping "Xiangling Horn" to double their money and happiness.
Inherit the gene of wealth creation, and show strength against the wind
Since entering 2022, due to the impact of the epidemic and the global economic downturn, the truck industry has entered a dark moment. In this environment, Futian Xiangling achieved sales of more than 30,000 units in the first quarter, showing strong product strength and brand marketing power.
As Mr. Wang Liping, General Manager of Xiangling Marketing Company of the Times Division of Foton Automobile Group, said in his speech: "Thanks to the era dividends of the rise of big countries and self-confidence of big countries; thanks to the love of hundreds of millions of card friends for the light of domestic goods - People's Tide Chuangda Micro Truck; thanks to the support and love of Xiangling Horns for Foton Xiangling as always." Since its inception, Futian Xiangling has been adhering to the brand positioning of "Happiness Car on the Road of Wealth Creation"; using cross-border circle-breaking marketing to narrow the distance with the new generation of card friends, and constantly explaining the value connotation of youth, passion, growth and responsibility. This is also the business code for Futian Xiangling to achieve industry curve overtaking and 'epidemic' war fame and contrarian growth in three years. “
Xiangling giant panda IP image debuted in the world and then dug the connotation of happiness
Since October 20, 2021, Xiangling has released the first IP "Little Fortune Deer" in the microcard industry, it has sounded the clarion call of brand upgrading. Half a year later, Futian Xiangling's second IP product, Xiangling Giant Panda, was released.
Why is it called "giant panda"? Mr. Pan Zesheng, Deputy General Manager of Xiangling Marketing Company of the Times Division of Foton Motor Group, gave the answer. The giant panda is known as a national treasure of China, and its rounded, soft and cute appearance contains a heavy power. Xiangling rear two-wheel products take "giant panda" as an IP image, showing the strength of the whole vehicle to easily cope with various heavy-duty cargo conditions, helping the owner to recruit wealth and treasure, and creating a meaning of a happy life. In addition, giant pandas that feed on bamboo guard the beautiful green ecology. Similarly, the Xiangling giant panda guards the fresh nature of the sky with a green core, low carbon and low consumption. In the jungle, the giant panda also has a strong willpower that is not afraid of difficulties and bravely moving forward, and the Xiangling giant panda also has the strength to not be afraid of various bad road conditions and forge ahead, coupled with ultra-low fuel consumption, which can help customers to bloom the "tide" ability, rest assured, bold and fight.
The IP image and product are so close, which fully shows the good wishes of Xiangling to the "Xiangling Corner" on the basis of fully understanding the product. What is more worth mentioning is that the scene also released the brand song of Xiangling Giant Panda, the song is melodious, like the transportation life of the "Xiangling Horns", and the journey of happiness is harvested again and again.
Heavy load reliable tide Xiangling Giant Panda 2.0 power new products add color to happiness
With the release of the "Giant Panda" IP, Xiangling Giant Panda 2.0 power products have also crossed the level, and the "tide" has strong strength and led the new generation. Xiangling Giant Panda exterior interior, power configuration, brake system, large size cargo compartment and other aspects have been innovated and upgraded, greatly improving reliability and cargo capacity. Equipped with Dong'an 2.0L high-end engine, highly integrated with The Dongan transmission, the transmission efficiency is higher, the maximum power is 106kw, the maximum power output is 144 horsepower, and the explosive force of the "Giant Panda" crushes other similar products.
The whole series is equipped with ABS+ EBD as standard, the wheel anti-lock braking plus automatic adjustment of the braking force distribution ratio of the front and rear wheels, to prevent side slippage and tail flicking, equipped with vacuum booster, vacuum pump, vacuum tank, brake stability, braking distance is shorter, in terms of driving safety, how a "stable" word!
Needless to say, the round and cute shape conquers many "xiangling corners", and such a "cute" product can meet the diversified cargo transportation needs of shopping malls, supermarkets, commercial department stores, grain, oil and rice noodles, home appliances and furniture, fruits and vegetables, daily necessities, hardware and building materials, etc. The deep "kung fu" makes the "Xiangling Horns" run happily.
It can be seen that under the epidemic situation, Futian Xiangling still brings a visual feast under the "pet powder" event for the "Xiangling Corner", and continues to expand the spiritual connotation outside the product, Xiangling giant panda products, IP images, "giant panda" brand songs, giant panda animation videos, the diversity of forms, is the direction of Futian Xiangling's efforts, and strives to achieve the purpose of empathy with young customers.
It is true that under the guidance of the new four brand strategies of young target users, brand affinity, communication fashion, and marketing diversification, Futian Xiangling people dare to think, dare to do, dare to fight, this spirit is not only the driving force for brand development, but also gives customers a happy experience. In April 2022, Futian Xiangling launched the "Ling" Point Plan Spokesperson Solicitation Activity, cooperating with the construction of the "Xiangling Corner" 200,000 km fan club, and continuing to close the relationship with customers. The birth of the Xiangling giant panda, together with the xiangling small fortune deer double sword, to expand the logistics and transportation market at the same time, once again in a unique way, to achieve in-depth interaction between the brand and users, and the new generation of customers to have value resonance.
Happiness is interconnected, as refreshing as a beautiful song, and Fukuda Shoryo is constantly playing!