Zhu Linyao
In November 2021, the "2021 Hurun Women Entrepreneurs List" was released, and Zhu Linyao, the 11th richest woman with a wealth of 49 billion yuan, attracted people's attention.
When people asked the founder of Hurunbang, he said: This was discovered by chance, I flipped through an English report, through her company's annual report, I learned that she is a hidden rich man, and I don't even know where her company headquarters are.
Even employees said: "Zhu Linyao rarely tells her family history and struggle history in front of employees, and she is more willing to discuss the business of listed companies, so she is not particularly clear about the development trajectory of her boss."
Although China has the saying that wealth is not exposed, it is also too mysterious that a Chinese female rich man has a net worth of nearly 50 billion, and many Chinese have not even heard of the name.
Zhu Linyao
Later, after investigation, it was found that she was the actual controller of huabao international and huabao shares, two listed companies, huabao joint stock company listed in 2018, the total market value of up to 28.8 billion yuan, the 2020 annual report shows that the market value of warburg international is 37.5 billion Hong Kong dollars, about 30.7 billion yuan, the two listed companies more than 60 billion yuan.
Huabao International Company is the main fragrance research and development, sales and service company, more than 90% of its profits are from the fragrance, and it is also a domestic giant company, the domestic market of the fragrance is almost provided by it, so Zhu Linyao is known as the "queen of flavors",
But the shareholders who are familiar with the stock market are secretive because of her other identity, because she is still a skilled capital manipulation player, most of her wealth comes from this, she has cashed out 10 billion in 4 years, and used dividends to increase her wealth by more than 10 times.
So how did this mysterious rich woman get rich, and what interesting stories did she have?
Zhu Linyao, who struggled hard
In 1969, Zhu Linyao was born in an ordinary family in Nanchong, Sichuan, and since she was a child, she was very strong, loved to learn, and was inspired to go out of her hometown and get a foothold in a big city.
In 1986, she successfully applied for a university in Beijing with excellent results, because she knew that Beijing was the capital of China and that she had to go to Beijing to see the world, so the university chose Beijing.
We all know that in that era, Chinese college students were assigned jobs, and she was still from a university in Beijing, whether it was to find a job or assign a job, it was relatively easy, but Zhu Linyao was born a very business-minded person, she was never willing to eat a job and wait for death.
During college, others are trying to learn scientific and cultural knowledge, but she is trying to make money, and has done a lot of part-time work during this period, and has also made a lot of money in her hands.
In 1990, after graduating from college, she used the money she earned from college to start a company called the Flavor and Fragrance Trading Company.
Cigarettes is a very profitable industry, and the indispensable ingredient in cigarettes is fragrance, Zhu Linyao is looking at this, dare to start a bold business, and her eyes are not only on cigarettes, but also on edible oil and skin care products.
But entrepreneurship is so simple, Zhu Linyao's company performance is not very good, in order to expand the market she has made an unknown amount of painstaking efforts, the company has even once been on the verge of bankruptcy.
Later, she felt that she should not only focus on Beijing, but also look at other markets, so she went to Shanghai and met her later husband Lin Guowen.
Born on September 21, 1963 in Shu Tsai Town, Dian Bai District, Lam moved to Hong Kong in 1989 to inherit his family property.
After he had money, he used the funds in his hands to start investing in the spice industry, because his hometown was mainly based on this industry, and in the 1990s, he used 20 million yuan to open a Shanghai Huabao company in Shanghai.
In 1993, he graduated from the University of California with a Ph.D. and became a young entrepreneur in Hong Kong and a member of the National Committee of the Chinese People's Political Consultative Conference.
After becoming rich, he donated 60 million Hong Kong dollars to his hometown, built bridges and roads, and opened schools, which was very famous in the local area and was also known as China's "spice king".
The two are engaged in the same industry, there are more common topics between each other, chatting and chatting on the feelings but 7-year-old Lin Guowen has long had a wife, and later because of unknown reasons, he married Zhu Linyao after divorce, to put it bluntly, it is the third place.
In 1996, the two co-founded Shanghai Jiading to establish Huabao Flavor and Fragrance (Shanghai) Co., Ltd.
In 2004, Huabao Group acquired a subsidiary of Shanghai Jahwa and established Shanghai Huabao Peacock Flavor and Fragrance Co., Ltd.
At that time, the fragrance of Chinese cigarettes was mainly imported from abroad, but Huabao Group was self-reliant and began to set up relevant departments for independent research and development.
At the beginning, the company's sales strategy was to sell flavor raw materials and research methods, but gradually, Zhu Linyao found that this act could not open the market at all, and it was a critical period to seize the market.
So she came up with a bundled sales strategy, that is, to cooperate with Yunnan Tobacco, Zhejiang Tobacco and Hunan Tobacco, and they set up subsidiaries to hold equity in each other, and huabao International must firmly control the initiative.
Lin Guowen saw that his daughter-in-law was so capable, he simply handed over the company to her to take care of, so Zhu Linyao alone controlled such a giant company independently.
In 2008, the Forbes Global List published the ranking of more than 1 billion women under the age of 50, and she appeared on it at the age of 38. In fact, her original wealth is not so much only more than 4 billion Hong Kong dollars, but it is hard to rely on the eight words of "high selling and low closing, increasing holdings and reducing holdings" to play all the shareholders together, and her value has doubled from more than 4 billion to more than 14 billion in 4 years, so she is known as the "Queen of Pumping".
The Queen of Pumping cashed out tens of billions
In 2006, Warburg Limited intended to shell up for listing in Hong Kong.
We all know that when the company goes public, the stock will definitely appreciate in the early stage, and before going public, she will increase the number of shares in her hand to 97.57%.
In the year of listing, she reduced her 13% stake to cash out HK$1.518 billion, the shares in her hand fell from the original 97.57% to 74.89%, and in 2007, her shareholding ratio dropped from 74.89% to 65.78%, and successfully cashed out HK$1.265 billion. In 2008, she cashed out HK$451 million again with an acquisition by Warburg.
According to Warburg International's annual reports from 2006 to 2010, the market value has risen from hk$297 million at the beginning to HK$39.622 billion.
That is to say, in the past 4 years, her shareholding has decreased from 97.57% to 37.71%, if you think this is the end? It's far from over.
When the stock and market value increased, she reduced her shares, cashed out gold and silver into her pocket, and then something strange happened.
In 2011, the stock began to drop from 12 yuan to 1 yuan, at this time she used the money in her hand to increase her shares, and by 2017, the shares increased from 37.71% to 73.8%, the reason why this proportion did not increase to the original number of shares, not that she did not want to buy, but in the process of privatization encountered obstacles, the Hong Kong securities market did not allow.
This throw-and-hold, one increase and one increase, is completely a Xu Huang's move, nothing to do, bai earned about 9.5 billion Hong Kong dollars, which in 2008 with 13.5 billion yuan ranked for TheBes list, but also became one of the top members of China's female rich.
Perhaps it was because of this operation that she tasted the sweetness, and she used a similar method to operate again, but this time it was more obscure and smarter.
In 2018, she used the company she had previously founded with Lin Guowen to plan to list on the Shenzhen Stock Exchange.
This time she is not to increase or decrease the number of shares in her hand but intends to distribute a cash dividend of 40 yuan (including tax) to all shareholders for every 10 shares, it is estimated that you will be dizzy when you see the dividend, dividends are a good thing, how can she increase her wealth? Don't take your time.
Before the company went public, she paid dividends first, such as the company's annual profit of 1.263 billion yuan in 2016, but a large dividend of 3.405 billion yuan. The dividend is nearly 3 times more than the annual profit, in fact, she has paid dividends on all the profits before the company's listing, and the reason for this is that the profits for 2017 and even 2018 are advanced in advance.
After the successful listing in March 2018, according to statistics, since the listing of Huabao shares, Huabao shares have accumulated cash dividends of 4.668 billion yuan, while the company's cumulative net profit is 4.345 billion yuan, the difference between the two is not much, but the overall higher than the amount of profit.
At this time, you will say what kind of means, dividends are given to shareholders, but also over-giving, is that not a fool? In fact, she is also part of the shareholders, and she is also the person who holds the largest shares.
Because Zhu Linyao holds 73.60% of the shares of Huabao International, Huabao International holds 100% of the shares of Huafeng China, and Huafeng China holds 81.1% of the shares of Huabao Shares, the so-called dividend is nothing more than the left hand to the right hand.
Before there were many people in the ridicule, no matter how much the company's market value valuation, no matter how many stocks you have in your hands, it is just a string of numbers, all are virtual, but Zhu Linyao turned it into real gold into the pocket, saying that it is a listed company, in fact, there is no difference with his own company.
And she not only invisibly increased her wealth, but also harvested all the leeks, thinking about it with great fear.
In 2019, 2020 and even 2021, she is still using dividends to cash out her private wealth, so that there is currently 49 billion wealth, which is the real money in her hands, in 2006, she only had more than 4 billion Hong Kong dollars, so many times, it is terrible.
On January 24, 2022, two listed companies, Huabao Shares and Huabao International, issued announcements one after another, claiming to have received a case filing review letter from relevant departments.
The mysterious rich woman is currently being watched at home and will eventually be planted.
The so-called gentleman loves money and has a way, and these big capitalists harvesting leeks is no different from sucking human blood.