Text / Leng Wei Liu Xu
As China's first youth television open class, the 2022 "Open Lecture" upgrade and revision, on the basis of transmitting mainstream values, continue to explore the greatest common denominator with youth culture and social trends, with both the value of mainstream discourse and the aesthetic purpose of contemporary youth, rejuvenate the atmosphere of youth, show the new face of the times, and the concept it realizes is broken, the content breaks the circle, and the wall-breaking coordinates, so that the voice of the thought is more penetrating.
The idea is broken: let the voice of the mind spread more widely
"Let's Talk" is committed to inviting "idols of young people" and is home to outstanding role models from all walks of life. What is an idol? Idols are those who are "worshipped" and "have fanatical followers." The development of human civilization has various stages and diverse needs, and its subject identity has a wide definition and scope. At present, "idols" are recognized and rendered by the public and the media in a very narrow sense, as star artists and traffic students in large and small screens. As a symbol of social culture, "idols" are eternal, but boundaries and definitions can and need to be extended and subverted.
The "idols" invited by "Let's Talk" cover authoritative figures and industry celebrities in the fields of science and technology, education, literature, politics, business, literature and art, sports and other fields at home and abroad, on the one hand, they meet the evaluation standards of "idols" in the new era and reshape the definition and value of "idols"; on the other hand, they emit "high volume" and gather "strong forces" in the noisy "field of public opinion" with loud and loud "truths", and attract "large numbers" and bring "large quantities" and bring "big vernacular" in the "fragmented space" that flows in real time with easy-to-understand "big vernacular" in the "fragmented space" of real-time flow. True increment", with a reasonable "good voice" in the complex "information torrent" to control the "large flow", activate the "positive energy", give full play to the leading role of the "idol" in the new era on the youth group, so that the "follow-up effect" in the field of youth culture to release positive efficiency.
Similarly, Sabine, who connects the "idol" and the youth group, breaks through the solidified setting of the host, plays the interpreter of the mainstream discourse, restores the speaker's mental journey and the life thinking expounded by it with an easy-going attitude and close discourse; acts as the communicator of the voice of the youth, conveys the voice of Chinese youth with the dialogue method that the youth group is happy to stereotype; plays the role of the changer of the communication context, controls the rhythm of the scene, activates the dialogue atmosphere, and adjusts the communication context.
"Let's Talk" reshapes the concept of "idol" and the host setting as a revision of the essence and innovative methods, and constructs a balanced dialogue situation and a self-consistent way of conversation, the mainstream discourse "can understand", the youth group "can listen", so that the voice of thought can be spread more openly.
Content breaks the circle: let the voice of thought spread more widely
In the field of domestic television programs and online audio-visual programs, under the reality that the subject matter resources and content quality are becoming more and more "internalized", "Open Talk" changes the concept of program creation, opens up cross-border thinking, carries out content production with the timeliness of news thinking, and carries out content dissemination with the adaptability of reporting thinking.
As far as the production logic is concerned, news thinking is manifested as speaking angles, looking at timeliness, and rethinking. In terms of topic scheduling and theme setting, the upgraded version of "Let's Talk" closely follows news events and public opinion hotspots, and plays the role of observers, recorders and expressors of world changes, times changes and social changes in the fast-paced dynamic update; in terms of narrative logic, it is led by the topic, constructing a program structure of "four portrait keywords + four questions for young people + four questions for guests", catering to the group characteristics of young people seeking innovation and change, active and lively, and capturing more attention as a "new force of attention".
At the level of communication logic, reporting thinking is manifested as good inventory, key points, and bright points. "Speech" is an art based on "speaking", using its unique and profound and powerful "language" to convey ideas and values. "Let's Talk" caters to the audience's individuality, fragmentation, and mass media contact and use habits, cuts and refines, arranges and reorganizes the classic sentences of the program guests, hosts and youth representatives, and creates them for the second time as a media product suitable for cross-screen dissemination, such as "small hands", "scattered sayings", "three-line story", etc., "seeing the micro-knowledge" produces the aesthetic effect of seeing the big with the small, and the "small words and great righteousness" directly penetrate the profound philosophy of society, and through the fragmentary, instantaneous, and intense content essence, it triggers empathy and resonance with the audience. resonance.
The timeliness of the journalistic thinking adopted in "Let's Talk" connects more topics in terms of coverage content, the adaptability of reporting thinking links more audiences in the way of communication, the mainstream discourse is "audible", and the youth group is "willing to listen", jointly promoting the voice of thought to spread more widely.
Accept breaking walls: Let the voice of thought go deeper
The young generation is a generation that asserts its individuality and is also a generation that pursues freedom. Under the modern aesthetics spawned by youth culture, social fashion and popular culture, the acceptance of TV programs and online audio-visual programs by the young generation is significantly manifested as advocating participation in interaction and preferring novel experiences.
"Let's Talk" provides a more equal and open public discourse space and diversified ways of participating in practice for young people who are eager to "speak up" in the mobile Internet era. On the one hand, the "youth representatives" were upgraded to "good questioning youth" (from the "Shang Shu" "good questions are yu, self-use is small"), which means "diligent learning and good questioning, learn more things", which fully meets the inherent cultural needs of contemporary youth groups who are willing to acquire knowledge and are good at independent learning; on the other hand, the original program scene is changed from "classroom classroom" to "sinking square", creating a free and equal speech atmosphere and an open and interactive acceptance context, and adding hundreds of cloud audiences to make them from "listeners" to "participants". The real-time interaction across the cloud creates the ideological time and space of "the end of the world", and promotes the universal benefit of cultural dissemination. Guests and the "good question group" asked and answered each other, using questions to promote answers, expanding cognitive boundaries, and enhancing their acceptance and recognition of mainstream discourse in a more flexible way of "dialogue".
As "Internet natives", the young people's group thinking is active and delicate, and they prefer the multi-sensory fusion experience brought about by the combination of audio-visual. "Let's Talk" uses AR/VR and other technical media to upgrade "scene-based" speeches, which is more in line with the aesthetic preferences of young people, and the "immersive" aesthetic experience created by it is more present, participatory and novel, derives the value-added space of discourse value, and enhances the depth perception and understanding of young people.
The dialogue context enhances the free expression of young people, and technical aesthetics activates the value-added space of discourse value, bringing more creative, transcendent and pleasant aesthetic activities to young people, and the mainstream discourse "can hear clearly" and the youth group "can hear clearly", so that the voice of thought can be transmitted deeper.
Author Affilications:Chinese Academy of Social Sciences