[CNMO News] Recently, CNMO noted that a Japanese market research company released a Steam global market size survey report. The company surveyed the Steam market share in 14 popular regions/countries (Chinese mainland, Taiwan, UNITED States, Japan, United Kingdom, Germany, France, Indonesia, Malaysia, Canada, South Korea, India, Thailand, Singapore) and conducted a comprehensive analysis.
Steam Store
According to the report, the Chinese mainland market won the championship with 1,327.2 billion yen (about 66.3 billion yuan), occupying the largest market of Steam Mall, while the US market ranked second with a size of 423.2 billion yen (about 21.1 billion yuan). In addition, the third to fifth places are the Indonesian market (60.2 billion yen, about 2.9 billion yuan), the German market (56.4 billion yen, about 2.8 billion yuan), and the British market (56.2 billion yen, about 2.7 billion yuan).
Steam Scale Report
According to Steam's latest official hardware research data, among all Steam players in the world, the number of players using Chinese Simplified is 26.23%, which is the second largest language in the world. The percentage of Steam players using English is 36.11% and Russian is 9.67%, and these two languages rank first and third respectively.
Percentage of languages in Steam players
From the above information, it is not difficult to see the importance of Chinese players to Steam. At the same time, we can also see that more and more game manufacturers choose to add Chinese Simplified adaptations for Chinese players, and there are also many excellent works such as "Total War War Hammer 3" and "Master" that integrate Chinese elements into the game.