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Square Enix President Talks About Game Development: Looking at the Global Market and Maintaining Japanese Characteristics

Yoshiyuki Matsuda, president of Square Enix, was recently interviewed by Yahoo Japan, in which he talked about the company's expectations for creating a "Play to Earn" blockchain game.

In addition to this focus, Matsuda also chatted about some of his own ideas about game development.

He believes that the current game market is global. Although the Japanese market used to be large, it is now second only to China and the United States. Square Enix needs to be a globally recognized game company.

Square Enix President Talks About Game Development: Looking at the Global Market and Maintaining Japanese Characteristics

Yosuke Matsuda

But the president felt that although the market is a global market, game development cannot emulate European and American games. Whether it is the design of the monster or the video sound effects, etc., it is very Japanese. And players all over the world know the advantages of Japanese games.

Therefore, although the overseas market is very important, it is not appropriate to develop games completely overseas.

Square Enix President Talks About Game Development: Looking at the Global Market and Maintaining Japanese Characteristics

In addition, Yosuke Matsuda also shared a little of his experience as president:

Participating in the production of the game from the perspective of the president is like waiting for a meal. While the development team is struggling to cook, if you get overly involved because you're worried, it's going to affect game development.

Although you will be very concerned, you can't just open the lid of the pot many times to check it. Therefore, it is important to be patient with the chef - what the developer brings.

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