In the past two years, the stock of new iPhones in China has been sufficient, and even enough to sell for a few days, the price of some platforms has been lower than the official designated price, and the days of queuing up to buy iPhones and increasing prices to buy iPhones have gone. Through this phenomenon, it is not difficult to see that the enthusiasm of domestic users for the iPhone is not as good as before. In order to stimulate the user's desire to buy, price reduction is undoubtedly the most direct and effective means.
In terms of products, the iPhone 13 is not a big upgrade to the iPhone 12, especially in terms of appearance. It cannot be said that the two models are exactly the same, but the similarity is as high as 95%. In order to make users realize that this is a new product, Apple has reduced the width of the screen bangs and made the rear lens group into a diagonal design. For this unconventional approach, new and old users complained. After all, for many people, they do not pay attention to the performance and image strength of the iPhone every year, but are more entangled in whether to use a new look.
However, Apple is not worried about the sales of the iPhone 13, because in the face of price cuts, domestic consumers look so vulnerable. After the sale, the iPhone 13 frequently reduced its price. At present, the latest price of a platform has come to 4899 yuan, which is directly reduced by 1100 yuan compared with the official pricing. In the price reduction again and again, the iPhone 13 series successfully allowed Apple to reach the top of domestic smartphone shipments in the fourth quarter of last year.
In recent years, the iPhone has indeed been lackluster in design and innovation, but the frequent price cuts have greatly stimulated users' desire to buy. Behind this, the author also feels that domestic brands have played a certain role. In recent years, the price of domestic mobile phones has risen, especially flagship products, and the price has been comparable to that of the new iPhone. In such a big environment, in the face of brand effect and product differentiation, many people have thrown themselves into the arms of Apple.