If you turn the time back to the beginning of the new century, when the faith of Volkswagen can be said to be the peak period, Santana sold to 180,000 yuan, as a government car, high-level stability, than the shoddy domestic cars at that time do not know where to go, then you chose Volkswagen is right, because after all, in addition to Volkswagen really has no good choice, but 20 years later, do you still think Volkswagen is a good choice?
Admit it, as an ordinary person, most people do not understand the car, you know what driving feelings, understand what chassis texture ah, understand what NVH ah, most people are actually guided by marketing, Volkswagen into China for nearly 30 years, the most successful place, not how good the car is, but to influence and change the generations of people's cognition of the car, marketing is the best place for Volkswagen.
Think about it, when did your perception of cars build? When did you have a standard for judging whether the car is advanced and safe? I'm afraid it all starts with the marketing of Volkswagen.
Think that german cars are high-class, most of them are from the Volkswagen model imperceptible German quality, German rigorous, and what Qingdao sewer oil paper package, The German Tailai Foreign Company built the Lanzhou Yellow River Zhongshan Iron Bridge in 1909, Germany's electrical appliances, Germany's high-speed rail, all are deified, even with the hometown from Wolfsburg Volkswagen, but also covered with a layer of German-made golden light.
Think that the door is thick is safety, ordinary people who understand what safety, understand what frame strength, understand what crash test, understand what energy absorption design, ah, their cognition of car safety is to press the iron sheet, see if it can be pressed, listen to the closing sound is not thick, look at this door can stand a few people, to this day, there are many middle-aged people still hold this set of standards to judge the safety of the vehicle, and Volkswagen has played the role of a guide in the middle. And what it brings you is the excellent "safety" of the first and second-to-last frontal crash tests of The China Insurance Research Institute.
Think that the dual-clutch transmission is more advanced, 10 years ago to hold this view of the people are not a minority, I have an older colleague, bought is the earliest equipped with DSG gearbox Passat, a few years down the car experience is devastating, but he also feels that it is the problem of his own driving method, more than ten years of old drivers, go to the forum to study how to make the double clutch smooth. And he just watched the publicity of the original dual-clutch transmission and felt that this was the technology from the racing car. At that time, in order to test this dual-clutch transmission in China, Volkswagen could be said to be doing everything in terms of publicity, and even filmed a video advertisement that was smooth compared with the Camry at the beginning. And Volkswagen's DSG gearbox is more than hundreds of thousands of car owners.
Think that the turbocharged engine is more powerful, many people buy a car now have such a concept, buy a car to buy with T, accelerate more energetic and save fuel, self-priming cars are old man music. At the time when the public promoted small-displacement turbocharged engines, various technologies were leading, and the publicity of energy conservation and environmental protection was overwhelming and influenced the concept of car purchase of a generation.
Realistically speaking, 20 years ago, Volkswagen was still relatively solid, at that time Volkswagen strictly abided by Volkswagen's local manufacturing process, the overall quality was outstanding at that time, and at that time, those who could afford to buy Volkswagen were also not rich or expensive, and their good impression of Volkswagen has been passed down like this. However, the result of this was that the cost of Volkswagen models was higher and the price was more expensive, while the purchasing power of Chinese at that time was weak, and Volkswagen's sales could not go up. Eventually, Volkswagen began to understand a truth, the car is not as good as the marketing, the best way to make money is information asymmetry, the most understanding of Chinese is still Chinese themselves, so Volkswagen began to reduce the allocation. Reduce the front anti-collision beam, reduce the strength of the frame, replace the DSG gearbox in a large area, conduct road tests in China, treat the Chinese as a guinea pig, increase the sunroof, large screen and leather seats, make the car leather a little thicker and not move, relying on the brand belief left by Volkswagen before, Volkswagen can still rank first in sales.
But today, 20 years later, I don't think you should still choose Volkswagen, with the rise of domestic cars, there are many domestic cars, more worth buying than Volkswagen's models of the same level. Not to mention, Volkswagen can't even fix the National Six B, and there are repeated problems with particle trap blockages. Domestic hybrid models, can be on the green card, can be pure electric driving, driving experience is better than you, the price is lower than you, the configuration is higher than you, in addition to the car logo, which point is not as good as Volkswagen? To say that pure electric models, it is even more incomparable, although the Volkswagen ID family performs well in terms of chassis texture, but in terms of endurance, cost performance, automatic driving, configuration, intelligence, etc., it is almost inferior to domestic models of the same level.
With the continuous deepening of electrification transformation, the advantages of Volkswagen in the era of fuel vehicles in the past can be said to be gone, in addition to Volkswagen's brand belief, Volkswagen's product strength compared to the current domestic car has no absolute advantage, and then considering the high pricing, Volkswagen models are not the most rational choice, and the situation 20 years ago has been completely different.
The rise of Volkswagen in China is closely related to the background of the times, and it was in the era when the domestic automobile industry was almost blank, and Volkswagen, as the first true joint venture automobile company, achieved an incomparable first-mover advantage. But with the wave of electrification, Volkswagen has declined to the fullest, SAIC Volkswagen's sales have fallen to the sixth, FAW-Volkswagen's sales have also plummeted by 40%, so 20 years ago you were right to choose Volkswagen, and today you are right not to choose Volkswagen.