If a domestic MPV sold for four or five hundred thousand, or even 600,000, would you buy it? Some people may say, who wants to be this "wronged boss"?
In just two days, there were 3,000 such "unjust heads".
On April 7, Lantu Dreamer opened the pre-sale, the price range of the seven-seat version of the new car is 380,000-480,000, and the price of the four-seat customized version has gone to 600,000.
However, when the industry felt controversial about this price point, on April 9, Lantu officially said that the number of orders for Dreamers has exceeded 3,000 units, and the order volume is gradually increasing.
This makes people wonder, what is the charm of Lantu Dreamer, so that so many people will be interested in the trend of a domestic MPV that costs 400,000 or 500,000 yuan?
The so-called is reasonable! Supporting Lantu Dreamer can sell for a price of four or five hundred thousand, and there are still people willing to pay, on the one hand, it is certainly inseparable from its product strength, on the other hand, it can not open the market demand.
Only with strength can we talk about dreams
For four or five hundred thousand, you can buy a second-hand Alpha, you can buy a high-end Xena, and you can buy a more luxurious GL8 Evia. These MPV models, whether it is brand appeal or product reputation, are among the best models in this segment. So why choose Lantu Dreamer? The answer is that it has a stronger product power.
Most of the users who buy 400,000 or 500,000 MPV are out of business needs. Therefore, for the luxury tone of a car, it is natural to pay more attention to it. Whether it is in the exterior interior design or the luxury of the configuration, the Lantu Dreamer gives people the feeling of being "expensive". Even people who don't understand cars, when they see this car for the first time, the first thing they think of is: "This car is definitely not cheap", and they will not guess at the price of less than 300,000!
1: The appearance gives enough face
First of all, looking at the appearance, Lantu Dreamer adopts a family-style yacht design style, which is very luxurious and atmospheric overall. In particular, the front face part uses a large-size straight waterfall type air intake grille, with headlamps and a shiny LOGO, making the front face extremely recognizable. In addition, the new car also provides a two-color body color, and such a design often appears in high-end models such as Mercedes-Benz Maybach and Rolls-Royce.
2: The interior configuration is worthy of luxury
Compared with the exterior, the interior is the most important place for Lantu Dreamers. The three panels across the entire dashboard are all 12.3-inch displays, full of technology. It is worth mentioning that its car machine adopts the current mainstream Qualcomm Snapdragon 8155 chip, and with the 5G network, it can bring a more efficient entertainment and office environment.
In terms of body size, the length, width and height of the new car are 5315/1980/1810mm, and the wheelbase has reached 3200mm, which is more advantageous than mainstream MPVs such as GL8 and Xena. The larger body size not only brings stronger momentum, but also brings more spacious and comfortable seating space.
Of course, in addition to the undoubted space advantages, for the creation of comfort, Lantu Dreamer can be said to be directly full. In the case of the 7-seater model, it adopts a 2+2+3 seat layout, and the seat has a variety of adjustment modes, which not only adjust the front and rear and backrest angles, but also provide leg rests that can reach 70°. Coupled with aviation headrests, seat heating, ventilation, massage and other functions, it can undoubtedly meet the business needs of users.
In addition, the four-seat customized version priced at 600,000 yuan is bound to have a better performance in luxury configuration. However, at present, the manufacturer has not disclosed a detailed list of options.
3: Power + chassis does not lose luxury cars
As a high-end luxury MPV, its performance naturally can not pull the crotch.
In terms of power, the Dreamer has two power combinations: extended range and electric. The range extender is a 1.5T four-cylinder engine with a thermal efficiency of up to 40%, and the drive system is a dual motor arranged in the front and rear axles, with a combined maximum horsepower of 394 hp, a maximum torque of 610 Nm, and an acceleration time of only 6.9 seconds.
The pure electric version of the model adopts a dual motor with a front and rear axle layout, and the system combines the maximum horsepower of 435 horses, the maximum torque of 620 Nm, and the zero hundred acceleration is shortened to 5.9 seconds. For a medium-sized and large MPV positioned as a luxury business, such a power performance is obviously "excessive".
One might ask, is such performance necessary? Of course! As a luxury car, I can not use it, but you can't do without it! It's like the guy who bought Cullinan, who would really go off-road? But I spent so much money that you have to have the ability to go off-road.
In addition to the powerful performance, in the chassis configuration, Lantu Dreamer also completely came up with the qualities that a luxury car should have. Its chassis suspension adopts an aluminum alloy front double wishbone, a rear five-link structure, and is equipped with an air suspension system, which is the same specifications as hundreds of thousands of luxury cars.
And it is worth mentioning that Blueprint Dreamer is the world's first new energy MPV equipped with air suspension + CDC and magic carpet function. In particular, this "magic carpet function", similar to Mercedes-Benz's magic chassis, can use intelligent technology to monitor and analyze road conditions in advance, real-time feedback and adaptive cushioning and vibration damping, so as to provide a more stable and comfortable driving experience. And these, the toyota saina at the same price point can not be.
In terms of the popular intelligent driving system, the new car supports L2+ level assisted driving functions, in addition to automatic parking and remote control parking functions.
There is strength to support the dream, and Lantu Dreamer in the product force, can completely benchmark luxury cars. Especially in terms of space, luxury configuration, power and chassis structure, they are superior to joint venture competitors at the same price. So, that's why dreamers dare to set prices so high.
There is a market, there is a high demand
Of course, products that are divorced from the needs of the masses, even if they are perfect, will not be appreciated by anyone. The market segment where Lantu Dreamers are located is precisely a blue ocean market with a mass base.
First of all, we have to admit that the MPV market has a small market share compared to the sedan and SUV markets, resulting in less optionality, especially in the high-end market price of four or five hundred thousand, that is, Toyota Syna, Buick GL8 Evia models.
Although the Buick GL8 Evia is not bad in the creation of a luxurious atmosphere and the product force is also very strong, the brand tonality cannot meet the needs of high-end users, so its main sales model is still two or three hundred thousand ordinary versions of GL8. And Toyota Syna just put into domestic production, it opened a price increase, coupled with the materials and workmanship are not as good as GL8, and now the word of mouth and favorability are directly declining.
More importantly, if on the basis of four or five hundred thousand prices, users not only want a more luxurious and comfortable large space, but also need to be able to get a green card and save fuel, whether it is GL8 or Sai Na obviously can not meet. In this way, the arrival of Lantu Dreamer obviously meets the high-end needs of this part of the user.
On the one hand, in the luxury experience, the Lantu Dreamers are not at all inferior to the Buick GL8 Evia, and even crush the Toyota Xena. At the same time, lantu dreamers have the advantage of electrification, and on the basis of having stronger power, energy consumption performance is more outstanding, which is undoubtedly very attractive in today's era when oil prices have broken through 9. More importantly, its advantage of being able to get a green card has helped first-tier cities solve the troubles of restricting traffic and limiting numbers. In this way, blueprint dreamers can be said to be "stepping into the air", which meets the needs of some users for high-end MPV to be both luxurious and green.
It's good to have dreams, but the reality is bone-chilling
On the one hand, it is the scarce market that gives Lantu dreamers enough possibilities, and on the other hand, Lantu dreamers have come up with enough sincerity in key product forces and will interpret luxury to the fullest. These are all the confidences of Lantu dreamers who dare to price four or five hundred thousand, or even six hundred thousand.
However, the so-called ideal is very full, and the realization is very bone. Although Lantu is a high-end car brand, but its own brand was not long established, the mass base is small, the market reputation remains to be seen, so the brand power is obviously difficult to support such a high price. Unless Lantu can be like Weilai, can tell stories, will engage in brand tonality, and has a "Haidilao" type of differentiated service, it is difficult to persuade users to pay.
Secondly, compared with competitors at the same level, Buick's flagship GL8 Ivy Four-Seat Privilege Edition only sells for 533,900, in addition to losing to the Lantu Dreamers in terms of space and performance, it also has everything in the luxury configuration. And in terms of sales channels, the retention rate of second-hand cars is better than Lantu Dreamer. Therefore, I personally believe that the price of the 7-seat version of 380,000-480,000 is still a bit high, not to mention the 600,000-seat four-seat version.
Of course, the above is only the pre-sale price of the Lantu Dreamer, and the actual price of the Dreamer will definitely vary. If The Lantu Dreamers want to seize the share of Xena and GL8, then the actual price must make a concession, and the sincerity cannot be too little. Otherwise, it is very likely that there will be embarrassment of applause or not.
But no matter what, we still hope that Lantu Dreamers can complete their dreams - to create a phenomenon-level domestic high-end MPV! Let's wait and see.