Recently, the news that Apple will build a factory in India and start producing the iPhone 13 has caused discussion as soon as it was confirmed, but in fact, not only Apple, but also Samsung, Foxconn and some Chinese mobile phone manufacturers have built foundries in India.
A large part of the reason why so many manufacturers have chosen to open foundries in India is because india now has an increasing population, according to a statistical website, the number on the India Population clock has reached 1.413 billion.
This figure is simply updated in real time based on India's birth and mortality rates, and the figure of 1.413 billion may not be accurate, but it still does not stop India's progress towards the world's most populous country.
Under such population growth, natural labor is becoming cheaper and cheaper, in addition to reducing costs, under the growth of India's population, purchasing power will naturally increase, and the market potential will become larger, so India has naturally become a must for major manufacturers.
But in fact, Apple's road to opening up the wilderness in India is not smooth, in the IDC data list shows that in the top five mobile phone manufacturers in India's market share in 2021, domestic brands occupy four seats, almost eating 70% of the market share.
According to CyberMedia Research, Apple shipped only 5.4 million units in 2021, accounting for 4.4% of the market share. As a comparison, Xiaomi shipped more than 40 million units in the same year.
Another reason why Apple has not achieved good results under the huge population buying potential is that the purchasing power is slightly insufficient, and the price of the iPhone has always been high, so it is not so open in India.
In 2020, Apple pushed the price of the iPhone 12 down to 34999 Indian rupees (about 3000 yuan), with additional discounts. At the same time, the retail price of the iPhone SE 2020 was also driven down to 27999 Indian Rupees (about 2300 yuan).
The real discount made the iPhone 12 the best-selling iPhone in India. And the iPhone 13 is repeating this process and momentum.
In order to grab the Indian market, Apple has also given a lot of preferential policies in the sale of Apple 13 and wants to occupy the market. Even Apple still has to rely on price cuts.