In recent years, many independent car brands are developing in the direction of rejuvenation, in order to attract the attention of more young consumers. Among the many brands, the performance of SAIC MG is relatively prominent, and many of its models have become more youthful and fashionable after being upgraded. In December 2021, the brand launched a blockbuster new car: mg MG ONE.
MG ONE itself is positioned in the Zhichao Technology SUV, based on SAIC Intelligent's global modular SIGMA architecture, optimized and upgraded for many aspects, bringing consumers a new travel experience. MG ONE has launched a total of two series of models for everyone to choose from, using two sets of design languages, the main difference is the front grille. Last year's listing is the α series, the main digital intelligence sports, and the recent listing is the β series, the main technology fashion, these two design styles are very sharp, next we will focus on the MG MG ONE β series.
MG ONE β launched a total of four models for everyone to choose from, starting from 99,800 yuan, the price has been reduced, which seems to have once again strengthened everyone's confidence in choosing it. The large bezel-less front grille extends all the way to the fog light area on both sides, and the overall arrangement of the grille surface is of different lengths through the decorative strips, which are gathered together to the middle position, strengthening the layering of the front face and being very sharp at the same time.
The headlights adopt a family design language, and the large-size lamp beads are inlaid with three strips of lamps around them, which have a high degree of recognition after lighting. A circular fog lamp is retained on the front face, and the surface of the lower heat sink is simply decorated with some honeycomb-like grids, and the front face is lying down as a whole. The two-tone stitching body also has a strong sporty atmosphere, and the matte green paint is very unique, but it and some blackout kits need to be optional.
The surface of the body is designed with several stiff waistlines, which are of different lengths, different positions, and the degree of outward bulge is different, but without exception, they look very powerful. The blackened roof looks very lightweight, and chrome metal strips are added to the upper edges of the windows, especially with irregular metal trims on the surface of the D-pillar, which helps to enrich the visual effect of the body.
The blackened wheel eyebrows are rounded and rectangular, the wheel shape of different models will also be different, the tilt angle of the rear windshield is also relatively large, and the rear contour is full. The taillights adopt a family design, the lower surround is tightened upwards, forming a full and tight tail contour, the bumper has added a decorative panel of the same color as the body, which is separated from the α version of the model, most consumers are still very recognized by this design language, compared with the conventional family car is more personalized, driving it out will also attract the attention of many consumers.
The interior design of mg MG ONE β edition is also mainly young and energetic, and it adopts the same design language as the α edition, but adds different colors. The 30.inches wrap-around screen on the center console is designed with the driver as the center, and is highly futuristic and equipped with a variety of technical configurations. Display clarity and handling sensitivity are very good, giving users a smart and convenient travel experience, plus a number of driver assistance systems, and a transparent chassis system to help improve driving safety.
The air conditioning control system adopts a touch design, and the sports integrated seat has a unique shape to fill the cockpit with a sporty atmosphere. As for the decent performance of the driving space, of course, this is not its advantage, it is not suitable for consumers who have high requirements for driving space, and it is more suitable as a scooter for young people. In terms of power, it will be equipped with a 1.5T high-power engine, the displacement is not very large, but the maximum horsepower can reach 181Ps, and there is no problem with sufficient power output to cope with daily travel.
After the listing, the main competitors are Haval H6, Changan UNI-T and other models, and its official listing has once again improved the brand's model matrix. The comprehensive cost performance is still relatively high, plus it also brings a certain surprise to consumers in terms of price, so it will also attract some young consumers, as for the final choice of which model depends on personal preferences.