Speaking of Harry Potter IP, most people are very familiar with it, it is a very classic magic world IP, from the first "Harry Potter" movie in 2002 to the present, nearly 20 years have passed, and in these 20 years, Harry Potter IP can be described as blossoming everywhere, whether it is a novel, a movie, or a game, peripherals, have achieved very good results, in these 20 years Harry Potter IP how much gold? M1905 movie network officially released a video to give the answer, in the video according to M1905 official rough statistics, in the past 20 years Harry Potter IP at least attracted more than 2.3 billion US dollars, for an IP, has been unprecedented success.
It is worth mentioning that from the data listed in the video, although the novel and the movie are famous, but the proportion of the total income of the entire IP is actually not high, more is the linkage of the Harry Potter IP peripherals and derivative products, speaking of this, presumably netizens are also familiar with it, last year, NetEase launched a Harry Potter genuine IP mobile game "Harry Potter Magic Awakening" in the circle of fire, a sentence "Arvada nibbling melon" has also become a famous terrier in the circle, the most important thing is, Fans are also very willing to pay for the Harry Potter IP derivative, saying that they are willing to pay money, which shows that the reputation of the Harry Potter IP is also good.
Such a word-of-mouth IP with the ability to absorb gold, in the current market is really rare, if there is really any IP can be compared with it, I am afraid that it is Marvel, and compared to Harry Potter, Marvel's ability to absorb gold is even more terrifying, take the film field that netizens know, a reunion 4, the box office exceeds 2.7 billion US dollars, it can be seen that its IP horror monetization ability, not only this, Marvel also animation, comics and other fields, still has a good ability to absorb money.
In addition to the old line of movies, animation, animation, etc., in the peripheral and games are also frequent hits, Marvel peripheral needless to say, Marvel superheroes have always been the highest sales of the hottest, and and Lego, Hasbro and other companies released a variety of peripheral products are also explosive, and swept all age groups, gold absorption ability is not worse than Harry Potter IP, the most important thing is that the Marvel IP adaptation of the game, compared to Harry Potter, more, Take a new competitive card Marvel showdown recently developed by NetEase and Marvel, which is a significant hit, which has set off a very high degree of heat in the card circle.
In addition to the high popularity, Marvel Showdown's performance in other aspects is also very impressive, it is not a traditional competitive card, but the existing competitive card mode and the mainstream self-propelled chess mode has been cleverly integrated, the mode is very novel, in addition, Marvel Duel role coverage is also very wide, now the number of superheroes added to the game is more than 250, basically covering all the Marvel Universe characters, such as Black Widow, Spider-Man, Iron Man and other well-known superheroes are listed.
Moreover, Marvel Showdown also uses the industry's premier 3D holographic technology, compared to the traditional competitive card "halogen egg collision", the picture is more stunning, every Marvel superhero has a high-definition 3D model, and every Marvel superhero can jump out of the card face battle, and even some Marvel super villains, there are cool 3D skill effects, it looks like watching Marvel 3D blockbusters, the visual effects are full.
I have to say that whether it is Marvel or Harry Potter, the ability to absorb money is indeed strong enough, but with more and more IP derivatives, it means that the industry is more and more involuted, if it is not like Marvel Showdown, high-quality and high-innovation products, it is basically difficult to survive in such a fierce market, if these IP have good derivative works, will you pay?