China Business Intelligence Network News: The caravan has both the two major functions of "house" and "car", but its attribute is still a car, which is a mobile car with the basic facilities necessary for home. According to whether the motorhome has its own driving force, it can be divided into two categories: self-propelled and trailer-mounted. A self-propelled motorhome is a motorized vehicle that is maneuverable and can drive forward with its own traction. In recent years, self-propelled caravans have been the mainstream of the mainland caravan market, and sales have shown a steady growth trend.
First, the development status of the self-propelled caravan industry
1. The RV model is mainly self-propelled
In recent years, China's self-propelled motorhome models have remained at more than 70 models, and trailer-trailer motorhome models are about 20 models, and the number of self-propelled motorhome models in general far exceeds that of trailer-trailer caravan models. In 2021, there are 79.2 self-propelled caravan models and 20.8 trailer-mounted caravan models in China.
Data source: Compiled by the Ministry of Industry and Information Technology and the China Commercial Industry Research Institute
2. The sales market of self-propelled caravans has picked up
Self-propelled caravan refers to a motorized vehicle that has its own mobility and can rely on its own traction to move forward, with the advantages of simple operation, one vehicle and two uses, convenient parking, and powerful energy system, which is deeply loved by consumers. From 2017 to 2019, the sales of self-propelled motorhomes increased steadily, and in 2020, due to the impact of the epidemic, the sales of self-propelled motorhomes declined, falling to 8787 units. In 2021, under the influence of related policies such as further promoting bulk consumption and key consumption, coupled with the continuous impact of the new crown epidemic on the tourism service industry, domestic self-driving tours and caravan tours characterized by "low-density tourism" are highly sought after, the caravan market is picking up, and the sales of self-propelled caravans have increased to 12,582. The epidemic has changed the way people travel, and the public has shifted to a less public transportation and a more free itinerary, and caravan self-driving travel has become a popular travel option for many people. Sales of self-propelled motorhomes are expected to exceed 14,000 units in 2022.
Data source: Compiled by China Automobile Association and China Commercial Industry Research Institute
3, C-type head shop caravan into the mainstream model
From the perspective of market segmentation, before 2019, the self-propelled caravan market was mainly dominated by B-type light passengers, and in 2019, B-type light guest cars mainly sold 4511 vehicles, with a market share of 72.4%. Since 2019, the sales of C-type head shop RVs have grown steadily, and the market share has continued to increase. In 2021, 8,991 C-type head shop motorhomes were sold, and its market share increased to 71.5%. It is expected that the C-type motorhome equipped with a "forehead bed" will become the most mainstream model on the road in the next 3-5 years.
Data source: Compiled by China Automobile Association and China Commercial Industry Research Institute
4. The self-propelled caravan market gathers in Zhejiang, Shandong, Jiangsu
The concentration of the mainland self-propelled caravan market is relatively high, the regional characteristics are more obvious, and the top 10 provinces in terms of sales volume have accumulated nearly 70% of the mainland self-propelled caravan market. Provinces with higher self-propelled motorhome sales due to the higher price of self-propelled motorhomes. In 2021, Jiangsu Province had the highest sales of self-propelled RVs, accounting for 16.7%. Shandong is close behind, with a market share of 10.0%. Zhejiang ranked third with a market share of 6.8%.
Data source: Compiled by China Automobile Association and China Commercial Industry Research Institute
Second, the development prospects of self-propelled caravans
1. After the new crown epidemic, the willingness to spend on RVs will continue to increase
The COVID-19 pandemic has transformed the travel of target customers, providing potential impetus to drive future demand for self-driving motorhomes. The emerging need to invest in quality of life and share it with family and close friends is reflected in the self-driving motorhome lifestyle, allowing target customers to travel privately and safely, while providing a wealth of options for leisure and entertainment activities. The self-propelled motorhome buying trend is not expected to subside after the pandemic and will form a new normal.
2. The consumer group of self-propelled caravans has expanded
Among the groups that buy RVs, the elderly who have sufficient leisure time and economic foundation are the absolute main force. In recent years, the degree of population aging has continued to deepen. In 2021, China's population aged 60 and above was 267.36 million, an increase of 9.92 million over the previous year, accounting for 18.9% of the national population, an increase of 0.7 percentage points over the previous year. As the aging population continues to live at home, the consumer group of self-propelled motorhomes will continue to expand.
Source: Database of China Commercial Industry Research Institute
In addition, the affluent population will increase, and the self-propelled caravan consumer group will continue to expand. According to the "2021 Hurun Wealth Report", the number of "wealthy families" with a total wealth of 6 million yuan in China has reached 5.08 million, an increase of 70,000 over the previous year, with a growth rate of 1.3%, of which the number of "wealthy families" with 6 million yuan of investable assets has reached 1.83 million; the number of "high-net-worth families" with a total wealth of 10 million yuan has reached 2.06 million, an increase of 40,000 over the previous year, a growth rate of 2%.
3. The concept of consumption promotes the development of self-propelled caravans
Social media bloggers share their colorful RV life, so that more people know about RVs, and consumers get close to RVs. Self-propelled motorhomes fulfill consumers' dreams of "traveling with their homes". Motorhome travel is not only a way of travel and leisure, but also a new way of life. With the change of consumption concept, stimulate the consumption of self-propelled motorhomes.
4. The supporting facilities of the caravan camp are gradually improved
As an important package for motorhome tours, RV campsites are also an important part of motorhome travel. In recent years, the supporting facilities of the caravan camp have been gradually improved. The original camp is similar to a parking lot, which is equipped with water and electricity piles, which can be replenished with water and electricity after the caravan enters, and now the camp has added a lot of recreational projects, including some outward training outdoor projects, etc., which enriches the self-propelled motorhome camping life.
For more information, please refer to the "Research Report on market prospects and investment opportunities in China's RV Industry" released by China Commercial Industry Research Institute, and China Commercial Industry Research Institute also provides industrial big data, industrial intelligence, industrial research reports, industrial planning, park planning, 14th Five-Year Plan, industrial investment and other services.