I think that among so many new power brands that have not yet been mass-produced, Xiaomi may be the most anticipated one. Lei Jun's entrepreneurship seems to have no "failure" word, Xiaomi from "no design is the best design" to now start its own design style, from "monkey rush" to now basically can buy, from "specialized mobile phones" to the entire millet ecology.
You can not buy Xiaomi mobile phones, but it is difficult for you not to buy Mijia products. Through the Xiaomi ecology, Xiaomi has gained a large number of users, including competitor mobile phone users, and also gained a large number of fans. Xiaomi may not be the first to involve certain types of products, such as smart TVs and electronic door locks, other brands have done it first, but Xiaomi, as a latecomer, can become bigger and stronger.
Mobile phones, computers, tablets, watches, routers, TVs, power banks, walkie-talkies, printers, batteries, treadmills, scales, hairdressers, remote control cars, hair dryers, headphones, bags, air conditioners, washing machines and other hundreds of products to build the entire Millet empire. During this period, Xiaomi also succeeded in establishing people's impressions of it: Xiaomi's things are not necessarily the best, but in terms of price, quality, and product breadth, Xiaomi may have the best balance.
Therefore, when Xiaomi announced that it entered the car market, people's enthusiasm was driven, and people began to imagine the changes that Xiaomi cars could bring, expecting Xiaomi cars to be able to have a more balanced performance in all aspects like the previous Xiaomi products.
For Xiaomi, the car is also the last piece of the territory to supplement the Xiaomi empire. Most people's daily life should be the state of the two points and one line of residence and company, whether at home or in the company, or even through public transportation, Xiaomi has corresponding products to accompany users, but only self-driving this way of travel, Xiaomi does not have a corresponding product (driving recorder does not count, the significance is not large).
If Xiaomi succeeds in mass production of cars, then Xiaomi is likely to contract various consumer products in a person's life through various products. Imagine playing with millet toys in childhood, using millet children's watches in elementary school, using millet tablets for online classes (or entertainment) in middle school, having millet mobile phones in college, buying millet notebooks when work, buying millet cars to improve life after income stability, and buying whole house millet electrical appliances after buying a house.
This is also a bit like Samsung's state in South Korea, except that Samsung's business scope is larger, covering electronics, finance, insurance, biopharmaceuticals, construction, chemical industry, medical and other fields. In 2014, Samsung Group had as many as 85 subsidiaries and several other legal entities. Everyone who lives and works in South Korea is basically unable to leave Samsung's business scope.
The product is perfected to this extent, it can be said that it is a monopoly in a sense, Samsung has such a moat, and Xiaomi can also have a similar moat. If all goes well, Xiaomi can completely accompany a natural person throughout his life.
As the highest priced item in the Xiaomi ecosystem, how is the progress of Xiaomi Car now? The answer is that it is in the factory construction stage.
Released the brand to determine the entry into the automobile market, set up a team to start operation, research and development and other things, factory site selection and construction of factories, new car trial production and formal production, new car release and listing.
New players into the automotive field, these are almost a relatively large rhythm point, from March 2021 Xiaomi announced to enter the automotive field, more than a year has passed, Xiaomi's car factory is finally about to start construction.
Recently, there are media reports that the construction of the block where Xiaomi Automobile's beijing factory is located has begun, and the plot is being leveled. The plot is the same plot that the Beijing Municipal Commission of Planning and Natural Resources announced on March 17, located in Yizhuang New Town, Beijing Economic and Technological Development Zone, numbered YZ00-0606-0101. According to the announcement, the land will be provided in the form of "six links and one level" for the construction of an intelligent manufacturing industrial base project, with a land area of 718,046.1 square meters, a total lease and transfer period of 50 years, and a starting price of about 610 million yuan for the transaction listing.
According to the previous xiaomi announced plan, the first phase of the millet factory is scheduled to start in April 2022 and be completed in June 2023, taking 14 months, and the first phase of production capacity is 150,000 vehicles. The second phase of the project is scheduled to start construction in March 2024 and be completed in March 2025, with a production capacity of 150,000 units. If the two phases of the factory are successfully completed, the Xiaomi factory will have a production capacity of 300,000 vehicles.
In addition, in terms of automobile research and development and production, Xiaomi has also made a lot of preparations. First of all, in terms of patents, Xiaomi Automobile has also recently applied for a number of invention patents, covering motor reliability, motor manufacturing process, electric drive system cutting, power circuit control and other aspects. Among them, the patent named "Control Method, Device and Readable Storage Medium of Multiphase Motor" is the first patent applied by Xiaomi Automobile, and it is also a patent that is now widely reported.
【Official Patent Abstract Image】
According to the abstract of the patent, in the case of phase-deficient fault of the multiphase motor, the current position of the rotor is obtained, the target area to which it belongs is determined, and the multiphase motor is controlled according to the control strategy corresponding to the target area. In this way, the reliability of the motor can be improved by software without changing the hardware.
【Official Patent Abstract Image】
The flat line stator and motor invention patent belong to the motor field, by optimizing the way of coil entanglement, in the case of no need to additionally set the flat wire conductor from one layer to another layer to form a multi-layer winding, reducing the type of hairpin flat wire used in winding, improve production efficiency.
As for other aspects, since last year, Xiaomi Capital has made frequent moves, investing in a number of companies in the automotive industry chain, including automatic driving, on-board chips, electronic control, power batteries and other aspects, and the investment is quite huge.
Thanks to Xiaomi's financial strength and investment degree, since Xiaomi announced the construction of cars, every link has been carried out step by step. The establishment of a wholly-owned subsidiary to be responsible for the automobile business, the formation of a research and development team of more than 1,000 people, the investment in the automotive industry chain to ensure the supply and quality of parts, the purchase of land to start the construction of the factory, every step here has not departed from Xiaomi's plan.
If all goes well in the future, then Xiaomi Cars should meet with us in 2024. At that time, hundreds of millions of users who accompany the growth of Xiaomi also have a considerable number of car purchase capabilities, as long as the product force of Xiaomi cars is online, then these Xiaomi users may be the first buyers of Xiaomi cars.
Xiaomi car may become the first car of many young people.