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Vivo business positioning new products triple hair The first folding screen X Fold arrived

On the evening of April 11, the smartphone brand vivo officially held a new product launch conference, launching its first folding screen mobile phone vivo X Fold, large-screen business flagship vivo X Note, and flagship tablet vivo Pad.

The combination of these three products, in addition to the characteristics of the hardware itself, comes with a new direction of the vivo X series: business style.

vivo X Fold: Inside and outside high brushes Fingerprints under the inner and outer screens

The first to appear is the vivo folding screen mobile phone X Fold, which is also the first folding screen product under the Blue Factory. It positions business, but also represents vivo's understanding of business mobile phones, a collection of vivo's multiple technologies, while almost full in configuration.

Vivo said that it hopes to "lead the folding screen 2.0 era" through this product.

In the previous warm-up stage, the official mentioned that vivo X Fold spent a lot of effort on the folding hinge, such as passing the Rheinland 300,000 folding worry-free certification, and also using "aerospace grade materials", including liquid metal zirconium alloy, F53 aviation high-strength steel, etc., to ensure the durability of this part.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

In terms of crease optimization, vivo designed a one-piece zirconium alloy keel in the center of the new hinge as the "skeleton" of the hinge to provide support for the hinge. Above the keel, there is an integrated zirconium alloy floating plate, floating up and down, responsible for holding up the central crease of the screen, ensuring that the phone does not appear centrally dented when unfolding.

In addition, the vivo X Fold's inner screen has chosen UTG glass, which has a unique staggered structure, which is safe, reliable and restorative, and also allows for a smaller bending radius. The vivo X Fold has a bending radius of 2.3 mm, which Vivo claims is the smallest bending radius in the industry.

The two screens inside and outside are the highlights of the X Fold, whether it is an 8-inch inner screen or a 6.53-inch micro-curved outer screen, both use the E5 luminous material with a better visual experience, and the internal and external dual screens support a high refresh rate of 120Hz - which is rare in folding screen mobile phones at present.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

Vivo X Fold has overall achieved Display Mate A+ certification. Vivo also color tuned the two screens, and through its self-developed consistency calibration program, it ensures the consistency of the dual-screen display in factory mode and the nearly consistent color and display of the two screens in custom mode.

Vivo X Fold also supports 3D ultrasonic dual-screen fingerprint, the inner screen and the outer screen can be unlocked by the screen fingerprint, and only need to be entered once to be universal inside and outside, which is also the industry's first folding screen product equipped with fingerprint technology on both internal and external screens.

In terms of the new gameplay of folding screen mobile phones, vivo X Fold supports multi-angle hovering. With it, users can hover to watch videos, hover over free writing, and even play new tricks on photos. Of course, the folding screen mobile phone has the advantage of a large screen, so that stock speculation, multi-tasking, etc. can also become more efficient.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

Vivo has also designed a variety of useful features for business people, including amber scanning for scanning documents, atomic suites for cross-device office (supporting Windows and Mac), and atomic notes for a whole new experience. These new designs and functions can make folding screen mobile phones play a greater role in the business office field. The launch of the atomic suite has also made it more convenient for vivo mobile phones to interact with computers, which is a new action for vivo to expand its ecology.

In terms of configuration, the vivo X Fold is equipped with a combination of Snapdragon 8 Gen 1 SPU + UFS3.1 + LPDDR5. The so-called SPU refers to the built-in security processing unit of Snapdragon 8, which can further improve security. Based on this chip, Vivo has created a "Thousand Mirrors Security Architecture" to improve the ability of security and privacy protection. The overclocked version of memory and the enhanced version of the operation memory can further improve the reading, writing and running speed. The new machine also supports memory fusion 2.0 technology, which can expand 12GB of storage to be equivalent to 16GB.

In terms of imaging, vivo X Fold has a 50-megapixel outsole main camera, a 12-megapixel portrait camera, a 48-megapixel 114-degree ultra-wide-angle main camera, and a 60x OIS periscope camera. We are familiar with ZEISS optical lenses, ZEISS T* coatings, ZEISS natural colors, ZEISS super night scenes, it is equipped, but also added a texture portrait large group photo function, the maximum support for 30 people scale level group photo enhancement effect.

In other aspects, vivo X Fold has a built-in 4600 mAh capacity battery, 66W wired flash charge, and 50W wireless flash charge + 10W wireless reverse charging. Vivo also comes standard with a 1.5m data cable and dual Type-C gaN chargers. The new machine also supports independent Hi-Fi chip, stereoscopic dual speakers, infrared remote control, three microphones, it can be said that it has everything you can think of.

Vivo claims that it has begun to develop folding screen related technologies four years ago, but in order not to sacrifice the basic experience that flagship mobile phones should have, it has been developed so far. Although vivo's folding screen came later than several other manufacturers, the internal and external 120Hz high-brush screen, fingerprint recognition under the inner and outer screens, as well as wireless charging functions, HiFi chips, etc., have become configurations that others do not have.

In addition to hardware, unlike the previous products, Vivo used this mobile phone to change the positioning of its previous young people's mobile phones and move towards the positioning of business mobile phones, which is an area they have not been exposed to before, and it is also an important node of vivo's high-end route.

Vivo X Note: Large-screen flagship revival

The same positioning is "business phone", but the vivo X Note is a relatively conventional large-screen phone.

Its design style is consistent with the vivo X Fold, but there is no folding screen, and on the front is a 7-inch 2K level screen (3080×1440 resolution), 21:10 ratio. This screen also receives a Display Mate A+ rating and supports a 120Hz refresh rate and a 240Hz screen sample rate. Vivo claims to have also tuned this screen to bring richer and more accurate colors.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

Although the size of the fuselage is not small, the X Note is not too heavy. The size of the black color is 168.78*80.31*8.37 mm, 221 grams; the earth gray/clear mountain blue is 168.78*80.31*8.75 mm, 216 grams. Built-in 5000mAH battery, support 80W wired flash charge and 50W wireless flash charge, as well as 10W wireless reverse charging.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

The configuration is the Snapdragon 8 Gen 1 SPU, with storage with 8+256GB, 12+256GB, 12+512GB and so on.

Part of the lens exterior continues the design of the X Fold, the three lens set configuration is a 50MP main camera, Samsung GN1 sensor, 23mm focal length, 1/1.31 inch; 48MP 114 ° ultra-wide angle, IMX598, 14mm focal length, f/2.2; 12MP portrait lens, IMX663, 47mm, f/1.98.

From the configuration point of view, it is obviously the flagship level. However, because of this 7-inch screen, X Note has become a rare "large-screen flagship" in the current market - a long time ago, the concept of "phablet" was also popular, and then the boom subsided. Vivo re-took out this concept, which is also a little different from the current mainstream 6.7-inch screen flagship. It is also a supplement to the X Fold.

Vivo Pad: Blue Factory's first flat panel

Vivo's first tablet product finally arrived in 2022.

The shape adopts a right-angle border design, and the back camera is a square and round dual lens design, and the details are well-made. Compared with its contemporary Xiaomi and OPPO tablets, the all-metal body texture is better. And there is no antenna band around the vivo X Pad, because of the use of self-developed innovative resonator antenna, metal breakpoints can not be seen everywhere in the fuselage. This also helps to shape its details.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

The vivo Pad weight is 489g thick 6.55mm. Compared to Xiaomi (Xiaomi Tablet 5 Pro 515g, 6.86mm), oppo (507g 6.99mm) is a little thinner. Built-in ultra-linear four speakers, four channels on both sides, on par with the iPad Pro series standard.

Vivo Pad this screen is 11 inches, 2560x1600 pixels, that is, 2.5K, the same is 120Hz, the official called "super sense primary color screen". There is no label for whose screen it is. Screen quality overall good. The 16:10 ratio is suitable for entertainment needs, and it can also be used with a keyboard to take into account some office needs. It does not use fingerprint unlocking, but the ToF lens at the top of the screen is face unlocked.

Vivo Pad's Snapdragon 870+8+128 or 256GB storage is also a configuration chosen for Android tablets recently. In addition to the research and development cycle, it is also a consideration of the use scenarios and prices of Android tablets.

Its fuselage is more exquisite than expected, in fact, the accessories are also, vivo Pad's official keyboard uses contact design, does not require battery power. In conjunction with OriginOS HD, this trackpad even has an automatic adsorption effect similar to iPadOS.

Vivo business positioning new products triple hair The first folding screen X Fold arrived

Image source: vivo

In OriginOS HD, vivo's stylus was designed with some practical environments, such as "+ atomic notes" handwritten notes, and a swipe to delete, all of which are very intuitive designs.

About the price:

The vivo X Fold is priced from 8999 yuan (12+256GB), the vivo X Note is priced from 5999 yuan (8+26GB), and the vivo Pad tablet is from 2299 yuan (8+128GB).

The price of the vivo X Fold folding machine is lower than expected, and the Huawei or Samsung folding mobile phones similar to its positioning have reached 12,000-14,000 yuan, and the price is quite affordable.

Summary: Folding new forms and ecology

Today's three products have three different forms, but they just constitute three forms of external screen - inner screen - both internal and external dual screens.

If "business" is its external embodiment, the connotation of the three is more of the ecological concept of vivo, which is also the shortcoming of vivo before, and now accompanied by the "atomic suite", NFC touch and pass, etc., but also fill the previous gap.

With the help of the form of folding mobile phones, the tablet App ecology also completes the layout by the way. At the same time, traditional features such as OriginOS HD, HiFi, and ZEISS cooperation lenses have also been laid out on new products.

Source: Sina Digital

Cover image source: vivo

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