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In Japan, you can get a surprise from the egg machine by throwing in coins ranging from 100 to 500 yen.
The variety of gacha products is all-encompassing, from anime characters and pets to a variety of food, daily necessities, and even a variety of brain-opening models and scenes, capturing the hearts of adults and children.
In fact, in recent years, similar to the Japanese gacha blind box, handmade, BJD and other trendy toys have become increasingly popular around the world, with a sense of design, artistry and fashion sense of trend toys have become the new favorite of today's young people, but also become a new fashion.
Originating in Hong Kong and Japan at the end of the 20th century, trend toys are created by independent designers and artists, and are a toy that integrates the concept of art, design, trends, painting, sculpture, animation and other elements.
Novel and unique design, the great pleasure brought by the elimination of uncertainty, and the new social needs are all important reasons why the tide of play has set off a trend in recent years and attracted people to "enter the pit".
For many players, these tide games represent an unassailable happiness, accompanying the growth of young people in the new era, and also representing their attitude to life.
01
The main force of post-95 consumption
In the past two years, Tide Play has ushered in a new period of development in China. With the continuous improvement of the market and the improvement of national economic conditions, the domestic IP market has ushered in a new development opportunity in all aspects of the consumer industry such as film and television, entertainment, and catering, and the tide play industry with IP as the core element has also risen rapidly, and more and more consumers and practitioners have flocked to the tide play market.
According to the "Development Status and Market Research and Analysis Report of China's Tide Play Industry in the First Quarter of 2021", the proportion of China's Tide Play Industry in the world has increased from 11.18% in 2017 to 19.17% in 2020, and it is expected to gradually develop into one of the core markets for global tide play consumption.
From the perspective of consumer groups, the consumption of tide play is mainly young people, and the "post-95" is the main force of consumption in the tide play market, accounting for about 45% of consumption. The data shows that in 2019, the cost of "post-95" purchase of tide play hands increased by 189.7% year-on-year, and in 2020, "post-95" became an important consumer user of the blind box, accounting for nearly 40%, 38.4%.
Image source: Xinhua Net
According to relevant statistics, the growth rate of the mainland trend toy market has exceeded the global level. In the past five years, the size of China's tide play market has risen nearly 3.5 times to 20.7 billion yuan, with a compound annual growth rate of 34.6%. It is expected that the market will exceed 76.3 billion yuan in the next five years and 110 billion yuan in 2030.
02
A new profession was born
The landing and blossoming of tide play enterprises reflects the vigorous development of the tide play economy, facing the industry outlet, plus the support of domestic policies for various new economies and new career development, and also attracts many young people from players to "transform" producers and creators to join them.
Image source: Xinhua Net
As a fashion designer, what professionalism and ability do you need? Tide play designer is a profession that tests comprehensive ability. Most of the designers are from the art profession, from the illustrator, graphic designer, original painting designer, etc. transformation, but not only the tide play company, recruitment website shows that many clothing, cultural and creative companies also have a demand for tide play designers.
For people with rich imagination and good at hand drawing, you can choose an illustration major; if you are good at 3D modeling, you may wish to choose a product major; if you like to make models or sculptures, you can choose a sculpture major. In addition, the related majors can also be professional disciplines such as games, visuals, and industrial design.
It is worth mentioning that this profession requires practitioners to have absolute creativity. For the designer himself, the popularity of tide play is more able to reflect the designer's own ideas. In the production of tide play, designers are deeply involved. In addition to design, the involvement of some designers will run through the entire production process, giving the product a deeper brand of the designer's own style.
03
Went to Japan to study art
Unlock tide play worlds
For students who love to play and are interested in this field, it is a good choice to choose to go abroad to broaden their horizons, inspire artistic inspiration, and study art majors in Japan.
As a representative of learning from the East and the West, Japan's well-known art and design masters are also sought after by Europe and the United States, such as the architect Tadao Ando and the graphic design master Kenya Hara;
In the mass entertainment consumer goods market - games, anime, Japan has been a mentor in asian countries in terms of cultural export. As one of the origins of the tide play, from a business point of view, Japan has a unique and profound insight and orientation on the interpretation and development of the "character economy and culture", after all, it is crucial to master the gameplay and direction of the product in the tide play market;
In addition, Japan is a country with a unique craftsman spirit, and the spirit of excellence has been accumulated and passed down from generation to generation through long-term cultural accumulation, and the quality level of its culture-related industries has remained at a high level. Animation, art, games, visuals, art and other fields are also mature and perfect.
Recommended by colleges and universities
Tokyo University of the Arts. Tokyo University of the Arts was founded in 1887 as the Tokyo School of Fine Arts and the Tokyo Music School, and in 1949 the two schools merged to form the new Tokyo University of the Arts.
The school's oil painting, sculpture, and architecture disciplines are all strong majors, and have produced many famous masters of art and architecture, such as famous artist Takashi Murakami and Eiji Aonuma, producer of the "Legend of Zelda" game. The school's Music Faculty has also trained music masters and conductors such as the famous music producer Ryuichi Sakamoto. Tokyo University of the Arts also has many exchange and cooperation projects with top art schools in China, such as the Central Academy of Fine Arts and the Academy of Fine Arts of Tsinghua University.
Musashino University of Fine Arts. The school was founded in 1962 as the Imperial School of Fine Arts, which began in 1929. Musashino University of Fine Arts is a comprehensive university for art and plastic arts education, with a total of 11 disciplines including art and design. In 2012, Musashino University of Fine Arts was successfully included in Japan's Global Human Resource Development Promotion Program, and is one of the largest art universities in Japan with the largest classification of subject areas and the largest scale of education, with major campuses in Eagle Nodai and Ichitani, and has distance education programs, and is one of the largest art universities in Japan.
Kyoto University of the Arts. Kyoto City University of Arts was founded in 1880 and opened a university-educated Japanese public university in 1950. Together with four schools, including Tokyo University of the Arts (Tokyo University of the Arts), the school is known as the Five Arts Universities of Japan. It is also the largest art university in Japan in terms of student population. The school has a high level of professional standards such as product design and character design.
Osaka University of the Arts. Osaka University of the Arts is a private university located in Henan-cho, Minami-Hanoi-gun, Osaka Prefecture, Japan, and is the largest art college in the Kansai region. Its predecessor was Hideyoshi Hirano Gakuen, founded in 1945 by Hideyoshi Tsukamoto. It was renamed Osaka School of Fine Arts in 1957 and Nagasu University of the Arts in 1964, and then osaka University of the Arts in 1966 and continues to this day. The school's character modeling department is well-known, and the head of this discipline is The Director of manga jump affairs and the famous manga family Nakaman Tomoko. The department offers design courses in the first academic year, and after the second academic year, it will be subdivided into four major divisions for students to choose from: manga, animation, games, and handmade art.
Source: Global Times, China Economic Network, cover news, etc., the pictures come from the Internet, such as invasion and deletion.
Reporter: Wang Bo
Producer: Li Xuan
Editor-in-charge: Yang Dongni