How serious is the "inner volume" of the mobile phone industry? According to statistics released by CINNO Research, the sales of smartphones in the Chinese market in February were about 23.48 million units, down 20.5% year-on-year and 24.0% month-on-month. There are many reasons for the poor performance of mobile phones at the sales level: the repeated fluctuations of the epidemic have seriously affected the resumption of work and production of domestic mobile phone manufacturers; consumers' desire to replace new ones has decreased, and the cycle of replacing mobile phones has become longer and longer...
The topic of "why young people are reluctant to change mobile phones" that has recently appeared on the hot search list has aroused widespread discussion. A large number of netizens believe that the reason why they do not want to change their mobile phones is that most models do not have transformative innovations. The appearance lacks creativity, the hardware differentiation is small, and the experience is more similar, which is basically "changing the soup without changing the medicine". It can be seen that innovation has become the trend of the times, and it is necessary to inject new vitality and driving force into the mobile phone industry.
From the general direction, folding screen mobile phones with new forms and interactive experiences, not only by consumer attention, but also become the new focus of competition for mobile phone manufacturers. Domestic mobile phone manufacturers, including vivo, have launched their folding screen mobile phones. Folding screen mobile phones that have broken through the cocoon and become more and more mature are pointing out new directions and bringing new ideas to the industry.
With scientific and technological innovation, open the folding 2.0 era
Although the folding screen mobile phone is still only a "blue ocean", it has attracted many domestic manufacturers to enter the game. Although limited by the high price, folding screen mobile phones have not yet been fully popularized, but they have a high degree of attention, eye-catching and topicality. It is believed that with the improvement of consumer acceptance, the folding screen mobile phone market will quickly open and truly usher in a new round of outbreak.
However, it must be seen that some of the folding screen mobile phones previously released have some pain points that are difficult to solve. This has led many consumers to take a wait-and-see attitude, so that folding screen mobile phones can not be fully landed. For example, the durability of the hinge using hundreds of parts is in doubt, and the technology urgently needs innovation; fingerprint unlocking is often on the side, contrary to consumers' daily use habits; wireless charging speed is slow, and the charging speed is anxious...
To solve similar pain points, scientific and technological innovation is always the "only way". For the mobile phone industry, scientific and technological innovation is a "sharp blade" that opens up new tracks and new positions. Among them, vivo, which has been grinding a sword for four years, launched its first folding screen mobile phone vivo X Fold on April 11. The launch of vivo X Fold is based on vivo's confidence and confidence in scientific and technological innovation.
For this key part of the hinge, vivo X Fold adopts the scheme of "aerospace-grade floating wing hinge", 174 parts are made of six-fold aerospace-grade materials, and has passed the RWE 300,000 folding worry-free certification. The 8-inch folding giant screen + 6.53-inch micro-curved outer screen of the internal and external dual flagship screens make the field of view more open. As the world's first product equipped with a new generation of fingerprint technology on both the inside and outside screens - "3D ultrasonic dual screen fingerprint", vivo X Fold greatly optimizes the unlocking experience. In addition, vivo X Fold is the world's first folding screen mobile phone with the fastest 50W wireless flash charge.
It is not difficult to find that domestic mobile phone manufacturers have quickly become the leader in the field of folding screen mobile phones through scientific and technological innovation. Driven by technological innovation, the value leap has become realized and opened the folding 2.0 era.
Focus on the experience and keep exploring
If the hardware is the "skeleton" of the folding screen mobile phone, then the consumer's experience is undoubtedly the "soul". From the evolution trajectory of folding screen mobile phones, domestic mobile phone manufacturers not only continue to pay attention to the folding form, but also highly focus on the use experience, and strive to "walk on two legs".
This is because, unlike traditional forms of mobile phones, folding screen mobile phones bring unlimited possibilities through foldable screens, which can bring together excellent productivity and creativity. If you can make a better experience appear on the folding screen mobile phone, it can naturally greatly increase the acceptance of consumers. Thus, truly make the folding screen mobile phone a "new species" with multiple values.
This also means that how to explore the transformation of the use experience of folding screen mobile phones has put forward more challenges for domestic mobile phone manufacturers. Vivo has insight into the development trend of the industry and actively fits this wave, and vivo X Fold has optimized the user experience in multiple dimensions.
In terms of privacy protection, vivo X Fold brings a more secure interactive experience through Qualcomm SPU chip-level security guard, thousand mirror security architecture, and application layer all-round privacy guard; multi-angle hovering in video calls, reading/input and other environments have a more convenient experience, with the built-in smart office suite, free hands for consumers in the business environment, efficiently release productivity; external screen preview help shooting, waist flat framing, rear HD selfie and other new photography gameplay, bringing different image creation fun.
It is foreseeable that domestic mobile phone manufacturers that take the initiative to innovate in science and technology and highly focus on the use experience are fully bursting out of their own advantages. Domestic mobile phone manufacturers that steer the new direction of folding screen mobile phones and achieve comprehensive innovation have seized the opportunity of development and successfully led the wave of industry evolution. The domestic mobile phone manufacturers that blew the attack horn really ignited the upward engine of the new track of folding screen mobile phones.