Since JD.com broke out of the layoffs, "graduation" has become synonymous with layoffs, and every employee who has been laid off by JD.com will receive a "graduation notice".
In the eyes of netizens, JD.com has redefined layoffs. In fact, the word graduation is not exclusive to JD.com, but a common term for Internet companies. Not long ago, Bilibili also carried out a layoff, and the laid-off employees also received the "Graduation Instructions".
On April 7, Jingdong once again came to the big news, Jingdong Group issued an announcement that Liu Qiangdong will step down as CEO of Jingdong Group, and Jingdong President Xu Lei will take over. The daily management of the company is all handled by Xu Lei, and Liu Qiangdong will free up more energy to think about long-term strategies, the cultivation of young leaders and the revitalization of rural areas.
This big move of Jingdong is also on the hot search, netizens have said, Liu Qiangdong is also cutting himself? Graduating at the same time as your brothers?
Although netizens have the meaning of ridicule, many people think that Liu Qiangdong has retired and handed over all the power of the company to CEO Xu Lei.
Is this really the case? Don't be funny, although Liu Qiangdong stepped down as CEO, Liu Qiangdong is still the chairman of the board, and in the end, Liu Qiangdong has the final say. Liu Qiangdong should be regarded as "examination and research"!
Please note some of the details in the announcement, which clearly mention that Liu Qiangdong will continue to serve as the chairman of the board of directors of the group. This shows that Liu Qiangdong has not completely delegated power.
In response to this change in JD.com, Li Guoqing, a former rival and friend of Liu Qiangdong, said that China is very different from foreign countries, and foreign board chairs often have little power. Once, the chairman of a large company in the United States, the second generation of the family came to his office, thinking that he could negotiate a big business, but he did not expect that people said: "I am only responsible for convening the board of directors, I have no power, and I still have to talk to the CEO about cooperation." "In China, it is different, the chairman is still the boss of the company, and Liu Qiangdong is still in power." Xu Lei can be understood as the treasurer, and the two of them are perfect partners.
In domestic listed companies, the top leader usually has two names, one is the chairman of the board and the other is the chairman of the board, in fact, the meaning is similar. It's just that the chairman of the board gives people the impression that the company is relatively single-minded, while the chairman of the board of directors is the result of the company's extreme diversification.
What is the ultimate diversity? Because the group develops to the end, diversification is an inevitable result. In particular, Internet companies can enter any unrestricted field, which will also lead to the situation of "disorderly expansion of capital".
Generally speaking, Internet giant companies are generally called the chairman of the board, Alibaba, Tencent, JD.com, Meituan, etc. are all like this.
So the question is, why did Xu Lei become the successor of Jingdong Group? What background does he have?
It is understood that Xu Lei's family is also relatively mysterious, because he grew up in the military president in Beijing, his parents are soldiers, his brothers and sisters are also soldiers, and he is the only one who has not joined the army.
After Xu Lei graduated from university, he first went to work in a state-owned enterprise. However, the work of state-owned enterprises did not like it, and in 2000 he jumped to work at Lenovo.
Xu Lei stayed at Lenovo for two years, mainly responsible for the company's network promotion work, which was 20 years ago, which was a relatively fashionable job.
During this time in Lenovo, Xu Lei also had a clearer understanding of the workplace. After that, he jumped to an advertising company specializing in network marketing, and did it for 5 years. It can be seen that Xu Lei still likes network marketing work.
In 2007, Liu Qiangdong met Xu Xin, the "queen of venture capital", who introduced Xu Lei to Liu Qiangdong, who believed that JD.com needed network marketing and public relations at that time.
Because Xu Xin and Xu Lei's names are too similar, some netizens believe that Xu Lei is Xu Xin's younger brother. I personally think it is unlikely, because Xu Xin and Xu Lei's hometown is not a local place.
In the two years when Xu Lei entered Jingdong, it was also the fastest growing period of Jingdong. In 2009, JD.com was ready to go international, and increased its efforts to recruit people from well-known foreign companies, so as to make the company more international. In this process, Xu Lei's position was very awkward and he had to "graduate" from JD.com.
After leaving JD.com, Li Guoqing sought out Xu Lei and hoped that Xu Lei would become CEO in the past. Unfortunately, Xu Lei refused, and he was always waiting for the day when he would return to JD.com.
After several years of tossing and turning, JD.com found that the employees of international companies recruited from outside were not very easy to use, but reduced the company's operational efficiency.
In 2013, Liu Qiangdong invited Xu Lei back to focus on JD.com's marketing work. In 2014, Xu Lei made a major decision: JD.com suspended the "Red June" activity and instead set the main event on the day of 618, which could highlight the theme of the event.
The decision was very risky and bold, but the final effect proved that the decision was right, becoming the only e-commerce event in the year that could compete with Double Eleven.
Xu Lei is also known as the "father of 618", and many e-commerce platforms will launch 618 activities after that.
The success of 618 is also basically a hint that Xu Lei will become a core executive of JD.com in the future, because Alibaba's Daniel Zhang has also launched a relatively successful Double Eleven.
Therefore, JD.com's employment principle is still somewhat similar to Alibaba.
In 2018, Xu Lei became the rotating CEO of Jingdong Mall, mainly reporting to Liu Qiangdong. Last year, he became the president of JD.com, and now he is the CEO of JD.com.
As long as Xu Lei can bring JD.com better and better, becoming the chairman of jd.com's board of directors is not a very distant thing. Alibaba is a case in point!
This is the best of times, but also a worst of times, with the integration of capital thinking and innovative models, the whole world is your stage!
In the new business world, there are no eliminated industries, only eliminated products and outdated business models, and all commercial competition in the future will focus on product innovation and model innovation.
A company or a boss, if the shortage of innovation ability is doomed to lose in advance, remember that there is no innovation, where there is imagination!