Hot blood and youth! Jointly named "Wu Liu Qi", Dongfeng Fengxing T5 EVO heat wave was officially listed

The story always says that time will smooth out the edges and corners, and the years will extinguish the blood. And how long has your blood not been ignited?

After graduation, many people are either busy running every day or living at two points and one line, and the passion and blood of their youth have long been lost. As a car editor, dealing with words for many years, boring and tedious has become the norm, and perhaps he has long lost the blood in life.

At the launch of the popular T5 EVO heat wave on April 9, the passion and enthusiasm of many people were rekindled. Dongfeng Fengxing T5 EVO heat wave and top-notch national comic "Wu Liu Qi" were officially launched, a total of 3 models were launched, the price range was 10.89-13.09 million yuan, and launched multiple car purchase courtesies, showing good sincerity.

Among them, the first 1,000 car buyers can also participate in the online blind box lottery, and have the opportunity to obtain 6.6% discount car purchase rights; the Internet of Vehicles is free of basic traffic for life, and the replacement/purchase is subsidized to 5,000 yuan, which can be said to be sincere. Although I have participated in many new car listing activities, the first time I saw the manufacturer provide a lottery to obtain a 6.6% discount on car purchase rights, it is also an innovation. If you do win the lottery, the discount margin is quite large.

Cross-border cooperation to transmit positive energy

Returning to the product, in fact, we have seen the T5 EVO heat wave. It was originally a hand-modified version of the co-designed model, the body is the popular T5 EVO, which was unveiled at the Chengdu Motor Show. Unexpectedly, this modified version of the model has now achieved mass production. Moreover, the new car is also jointly named with the national comic "Wu Liu Qi", which can be said to bring many people warm and youthful memories.

In fact, the top work of the joint national comic "Wu Liu Qi" is a kind of cross-border cooperation, but the spiritual core transmitted between the two is highly consistent.

Since its launch, the national comic "Wu Liu Qi" has gained a very good reputation with its humor, enthusiasm and positive energy style. It is the first Chinese animation to land on Netflix as Netflix Original content and has become an animation work broadcast in more than 190 countries and regions around the world. The Fengxing T5 EVO heat wave is a high-value trend model, but also a "hot blood youth" model launched by Dongfeng Fengxing for young people, the shape design dynamic trend, to create a unique style charm, to the new generation to convey the attitude of hot blood youth, which is in line with the national comic "Wu Liu Qi".

Dongfeng Fengxing incarnated as a Fengxing Hero, prompting the character How to restart the energy of Xuanshi, the character Qiqi understood and inserted the magic knife thousand blades into the Xuanshi, and then the Golden Light of the Xuanshi appeared, and the energy burst out was injected into the magic knife Thousand Blades and the Fengxing T5 EVO, the Fengxing T5 EVO was upgraded to the Fengxing T5 EVO heat wave, the Magic Blade Thousand Blades were also upgraded, with the powerful equipment after the upgrade, Qi once again launched a decisive battle with the dark phantoms that came to attack, and finally completely cleared the dark energy and saved the Hot Blood City.

From the perspective of effect, the cross-border cooperation of Dongfeng Fengxing is also meaningful, and while transmitting positive energy through "Wu Liu Qi", it has also narrowed the distance with young consumers and even reached a spiritual resonance with them. The way of cross-border cooperation can also be regarded as a kind of thinking and innovation of the brand for young consumers.

Cool and young, full of fighting power

The T5 EVO heatwave is based on the regular version of the model, and the appearance will be relatively more aggressive. The new car has added an exclusive sports kit and heat wave yellow car paint, which reinforces the sporty atmosphere of the young trend. It can be seen that the lower bracket of the front face of the new car adopts a new design, which is integrated by the bright black trim plate of the sharp shape, making the entire front face more moving, plus there is a yellow trim strip at the bottom of the lower bracket, which adds a sense of jumping.

The new car is also designed with bright black side skirts and yellow trim strips on the side, and the visual effect of the whole vehicle is very coordinated after sports. The body size of the new car has not changed, the wheelbase is 2715mm, the length, width and height are 4650 * 1862 * 1690mm, but the waistline design of the body is quite distinctive, from the body looks like there is a feeling of being ready to go, coupled with the light and shadow effect and the yellow car paint, the sports style reveals a hint of elegant trend.

The tail of the T5 EVO heat wave is more combative, retaining the bilateral four-outlet exhaust ports while redesigning the lower brackets, incorporating red reflectors and spoilers to make it look more sporty. The design of its interior has not changed much.

In addition, the new car is equipped with a 1.5T high-performance engine, which is matched by the world's top ten gearboxes, which can output a maximum horsepower of 197 horses and a maximum torque of 285 N·m. Judging from the book data, it has a good competitiveness and advantage in the 100,000-yuan compact SUV, and I believe that it can meet more young consumers who pursue sports, passion and enthusiasm.

Blood comes, rushing to the young

For other highlights and attributes of this model, Xiaobian believes that everyone also understands. After all, since the launch of the T5 EVO in March last year, it has also received many consumers' support. Based on last year's sales data, the Fengxing T5 EVO sold about 65,000 vehicles in the whole year, an increase of 101% year-on-year, which shows that its product strength is not bad and has also won everyone's recognition. The main reason for the doubling of its sales is the youthfulness of the T5 EVO and the product strength of the cross-level.

In fact, the Fengxing T5 EVO can achieve good sales results last year, another reason is that it continues to launch modified derivative models, such as the Fengxing T5 EVO Thunder Edition, Goddess Edition, etc., plus hundreds of tide play activities in the terminal, "playing" with young people.

Last year, Dongfeng Fengxing sold 134,138 vehicles in the whole series with the play of models such as the Fengxing T5 EVO, an increase of 47% year-on-year, showing its strength in the adverse trend. Now, the younger, sportier, and hotter T5 EVO heatwave is coming. It has a more unique design style and a more trendy and sporty shape, I believe it will attract the attention of more young people, is expected to further increase the sales of the brand, may wish to wait and see.

Auto Network Review: Stand out in youth

Looking at the entire industry, many car companies are transforming into younger, especially their own brands. In the field of 100,000-level cars, there are many young products, such as Shadow Leopard, UNI-V, Binrui COOL, etc.; but in the field of 100,000-level SUVs, young products are relatively few, and the T5 EVO heat wave is counted as one. Therefore, there is still a chance to carry out the T5 EVO heat wave.

Moreover, when it comes to differentiation, Dongfeng Fengxing has also done a better job this time. The trend of rejuvenation is well known. How to differentiate and stand out is especially critical. Rejuvenation is not only the rejuvenation of products, but also the rejuvenation of brand marketing and concepts, such as Dongfeng Fengxing's "Wu Liu Qi" of the United Nations, which is a change of thinking. Moreover, it is also very suitable for the tone of the new car, and I believe that with the hot-blooded youth atmosphere of "Wu LiuQi" and the young trend style of the popular T5 EVO heat wave, there will be a good "chemical reaction", we may wish to look forward to it. Of course, interested friends may also wish to visit the store to learn about this new car.