Guan Xiaotong's endorsement of the "natural stay" milk tea brand has caused a lot of controversy. Some franchisees have been exposed that milk tea brands are suspected of franchising. Because Guan Xiaotong participated in the promotion of the brand, and her father indirectly held shares, the spearhead pointed at Guan Xiaotong this time.
In 2020, Guan Xiaotong's father held a 35% stake in the company. According to Milk Tea's official website, the brand was co-founded by Natural Stay and store manager Guan Xiaotong. Perhaps because of the star effect, in less than two years, Nature's Journey has opened nearly 200 stores in 52 cities across the country, and the expansion rate is very fast.
According to statistics, the franchise fee for natural occupancy is 128,000 yuan, and the service life is only three years. After three years, another $20,000 franchise fee will be paid each year. The franchise fee for another hot drink without celebrity endorsement is about 8,000-10,000 yuan. It can be seen that the franchise fee of star brands is much higher than the industry average. For natural check-in, a deposit of 20,000 yuan is also required. Based on a franchise fee of 128,000 yuan alone, 200 stores can generate 25.6 million yuan in revenue.
But behind Guan Xiaotong's star effect are many ordinary people who have no return. According to a number of franchisees, Guan Xiaotong's milk tea shop still uses creamer that does not contain milk, and the milk tea shop does not have a business license, but attracts foreign investment. This means that the milk tea shop cannot attract foreign investment, but the company uses Guan Xiaotong's popularity to make money for franchisees. As a result, many people paid franchise fees because the company chose to ignore these franchise stores that paid huge amounts of money, which eventually led to many people losing money. Why do glamorous stars treat us ordinary people like this.
Guan Xiaotong's studio quickly came out to respond, "Sincerely hope that everyone will rationally screen the network information, in response to the personal attacks and defamatory remarks caused by the online information, the studio has entrusted lawyers to continue to collect evidence, and will also reserve the right to pursue responsibility according to law." The content of the statement was summed up in one sentence: It has nothing to do with Guan Xiaotong.
For the studio's statement, many netizens showed disappointment, endorsed the product in question, and did not even apologize. Guan Xiaotong's rush to get out of this relationship is disappointing. As a spokesperson, you at least need to apologize, there is no need to retreat. After all, franchisees choose to cooperate mainly because of the relationship of star spokespeople. It's disappointing that the spokesperson doesn't have any attitude when they have a problem.
Do you have any opinion on this matter, will you continue to support Guan Xiaotong, leave your comments.