The concept of "metaverse" has been hyped for so many years and has been a topic of false emptiness, from entertainment products to electronic products and even real estate, the colorful metacosm can attract a lot of attention every time, but the boom has quickly faded. Just did not expect that the first to achieve great success through the concept of "meta-universe" was actually a game, NetEase smiled and squinted this time.
Originally, NetEase has a martial arts MMO "Against the Cold Water", which has always been a game that will rub the heat, from self-propelled chess to the open world, so when the official announcement will launch the "meta-universe" community in the spring expansion film "Spring Festival", players think it is just speculation.
What is surprising is that when the multi-person manor "Perch Gathering" against the cold water was launched, this claim was the first "meta-universe community" in China, because it was a limited edition supply, it was actually robbed by players, and scalpers made poor money in the middle, which was really intoxicating.
Originally, in the case of a piece of land on the overseas game platform with more than 100,000 yuan, only 68 yuan RMB was needed in the "Perch Gathering" against the water cold, and it was possible to take a meta-universe land with a total area of more than 50,000 square meters, which could accommodate up to 16 households, and there were 18 kinds of aesthetic plots to choose from, and the player suddenly felt that he had earned it.
According to rumors, the first batch of "Qiyunji" occupancy qualifications were snapped up in less than a minute, and even some players set an alarm clock to snap up the qualifications; under the business opportunity, many middlemen heard the wind and began to sell after grabbing the qualifications - they actually hung up on the major trading platforms at a price more than ten times higher than the original price, which is too good to earn.
Did not grab the occupancy qualifications, do not want to be cut by the scalper leeks, the player is angry, directly look for the official spit: it is a limited quota, but also a middleman to earn the difference, this meta universe community is also too difficult to grab, please be a person, open more places!
Faced with a large number of players to complain and threaten, the reverse water cold official also urgently responded: in the continuous increase in the number of places - the recent will be increased for three consecutive days, the upper limit has also been adjusted to 800, 900, 1000, interested players can continue to squat.
At the same time, the reverse water cold official also explained the reason for the limited supply of "Qi Yunji", originally, the official wanted to use Qi Yun Ji as a completely independent of the reverse water cold game outside the game, which can be seen as the first attempt to physically access an independent metaverse community in the online game. In order to make the server run stably, the flow restriction measure of opening and checking in batches was adopted, and it will be fully opened as soon as the time is ripe.
It seems that as the first manufacturer to try the virtual community of the meta-universe, the official is still more cautious, but the ultimate goal is definitely to provide virtual community services for all players who want to stay, and the players who have not grabbed it can only wait for a while.
The cold meta-universe community has actually been very successful, probably because of this limited supply of hunger marketing methods, so do you think that this wave of operation of the NetEase meta-universe community is right?