Universal Pictures announced plans to bring Nintendo video games back to life in 2016. The new park has also been launched at Universal Studios Japan in 2021, and The Lanyu Cultural Theme Development and Design Institute has also learned that the first Nintendo attraction in the United States will also open at Universal Studios Hollywood in 2023. Super Nintendo World is also part of Universal Orlando Epic Universe, and Universal Studios Singapore at Resorts World Sentosa (RWS) is also expected to land on the project.
Super Nintendo World immerses visitors in the world of Mario, Luigi and Princess Peach. The land is home to exhilarating entertainment and innovative technology inspired by Nintendo characters and video games. It features groundbreaking rides, interactive areas, and themed shopping and dining options.
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Super Nintendo World at Universal Studios Japan
The world's first "Super Nintendo World" was unveiled at Universal Studios in Osaka, Japan in 2021, where the spin gold coins, question mark blocks and polka dot mushrooms of the game's "Super Mario" were restored, and visitors could also interact with mobile phones through a smartwatch-like Power-Up Band to grasp the progress in the park.
Universal Studios Hollywood's "Super Nintendo World" is expected to have a similar design to Osaka, Japan:
Beech Castle: A colorful new continent, this is the castle that can only be reached in the game!
Yaoxi Adventure: Mushroom Kingdom, a place of interactive entertainment for families and children.
Kuba Castle: Live-action Mario Kart – Kuba's Challenge Book (Confirmed)
Themed dining and themed shopping areas
*It has been confirmed that Hollywood 'Super Nintendo World' will introduce live-action Mario Kart.
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Resorts World Sentosa, Singapore
Super Nintendo World will also be in Singapore's Resorts World Sentosa, but there's no word on when it will open. Genting Singapore's US$4.5 billion expansion will commence in the second quarter of 2022 with an initial investment of S$400 million (RMB1.9 billion). The first phase includes the expansion of Universal Studios Singapore, including the new Minion Land.
Tan Hee Teck, CHIEF Executive Officer of RWS, said: "As the upcoming RWS2.0 enters the development phase, we believe that RWS will hopefully lead the recovery of Singapore's tourism industry as the borders are gradually reopened. We are delighted to welcome the return of more international travellers with a more dynamic RWS in the near future." ”
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Super Nintendo World at Universal Studios Hollywood
The "Super Nintendo World" in Orlando, Florida, USA, is also in preparation, and the original plan was that the first Nintendo theme park would be located in Orlando, but due to the epidemic and other reasons, Los Angeles finally got this plan.
At present, "Super Nintendo World" is still under construction, and from the layout of the building, the interior of Universal Studios is biased towards the area of Transformers and Jurassic World.
Inside the main entrance of the theme park, Universal Studios Hollywood's Super Nintendo World-themed Feature Presentation retail store is about to open, where visitors can buy merchandise such as Mario and Luigi-themed costumes and iconic character hats.
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Epic Universe at Universal Orlando
Comcast, the parent company of NBC Universal, revealed that Epic Universe, the fourth theme park at Universal Orlando, Florida, is expected to open in the summer of 2025. On an Investor Call in January 2022, Jeff Shell, CEO of NBCUniversal, said, "Epic is going all out. I went there a few weeks ago and construction is going well. ”
Epic Universe was originally scheduled to launch in 2023, but work was suspended in spring 2020 due to Covid-19. Construction resumed in March 2021 and the park is expected to open in 2025 and will certainly open in the summer of 2025.
Epic Universe also rumorably boasts a donkey Kong-inspired jungle-themed area, as shown in a 2019 photo of a scale model leaked online.
Donkey Kong is at Super Nintendo World in Florida
The Donkey Kong Country area appears to include a roller coaster called Mine-Cart Madness, as well as Donkey Kong's tree house and Funky Kong's airplane. The images are from the unofficial Orlando Globe podcast, who notes that since the models are from 2016, the scheme may have changed since then.
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Nintendo IP
Universal's partnership with Nintendo is similar to its deal with Warner Bros. on the continued use of Harry Potter IP, a model that is popular with both parties. Universal will work closely with Nintendo, and the addition of Nintendo IP is expected to have a huge financial impact.
In November 2021, Nintendo unveiled plans to use its intellectual property (IP) for "new Nintendo's frontiers." Shuntaro Furukawa, president of Nintendo, said: "We believe that the Nintendo character IP that has continued to grow and be nurtured by consumers in the history of our video game business will become a growing force for our company. ”
"We are continuing to leverage our IP in new areas at Nintendo," Furukawa added. "By bringing Nintendo IP into new areas, we can continue to connect with consumers who stop playing Nintendo games and who are exposed to Nintendo IP for the first time in an environment outside of gaming."
"Ultimately, our goal is to connect with the Nintendo IP to evoke new interest in the Nintendo gaming experience, or to inspire a return to that experience and the hardware-software architecture we integrate," Furukawa said.
"By expanding the Nintendo IP, we hope to greatly expand our consumer base and maintain good long-term relationships with the consumers we attract."
Comcast executives said on the 2019 conference call: "According to our research, Nintendo is the biggest potential player in intellectual property. It will be with Harry Potter. In some of our parks, Harry Potter drove an increase of 2 million people. ”
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The true face of Nintendo
01 Restore the game world one-to-one
Super Mario, as one of Nintendo's most classic IPs, is also playing a leading role in the super Nintendo world this time! The game park is mainly composed of three areas: Brigitte Princess Castle, Mushroom Kingdom and Kuba Castle.
The entrance to Super Nintendo World is designed as a huge green water pipe with Mario's characteristics, and the excellent lighting and sound effects when passing through it are like coming from the real world to Mario's world!
Unlike the game's painstaking efforts to come to Beech Castle to rescue the princess, Princess Brigitte Castle will be the first stop for visitors to enter the "Super Nintendo World".
Entering the castle hall, you can enjoy listening to Mario's classic background music while admiring the frescoes that change according to the angle, which is very interesting
Leave the castle and the scene in front of you will surely make you think that you have become a real character in mario's world. Flickering gold coins, moving clouds, green turtles shaking their heads, yellow question mark bricks everywhere... It's all too real!
Nintendo's surprises are more than visual enjoyment, since you come to super Nintendo world, you have to interact!
Gameplay 1: Nintendo Interactive Bracelet
At this year's press conference at Super Nintendo World, the organizers designed the interactive customs clearance bracelet: Power Up Band (Power Up Bracelet).
Players can download a Nintendo park app on their mobile phones, wear a bracelet and pair with the mobile phone after entering the park, encounter the flashing question mark bricks in the park, and experience the fun of knocking bricks and eating gold coins.
It is said that you can also play the challenge game of retrieving the golden mushroom from The Cool Bully Jr., collect 3 keys, enter the Hidden Cabin, and defeat the Cool King Jr. with other players!
The interactive bracelet also has 6 cute looks, Mario, Princess Peach, Chinobio and more, you can choose your favorite!
Interactive bracelets can be purchased at both the entrance and inside the park for 3,200 yen (191 yuan). Collect coins, play cards, rank in real time... Later, it can also be used as a Nintendo amiibo, and the game's sense of interactivity is really too strong!
Gameplay two: AR telescope
In addition to the scenes moving in front of you, there are also some "hidden surprises" that need to be discovered through the AR telescope device in the park.
Through the telescope, it is another fantastic treasure hunt! A variety of surprise Easter eggs hidden in the small corner of the park, which are invisible to the naked eye
02 Experience racing at Kuba Castle
The live-action version of Mario Kart will be one of the most important gaming facilities in the park, and Nintendo is sure to bring you a whole new gaming experience! So let's take a look at the difference in "Mario Kart Kuba Challenge"!
Unlike regular go-kart games, the live-action Mario Kart built by Super Nintendo World has been trying to restore the game setting as much as possible.
The go-kart is not completely fixed on the track, and its rear can be freely swung, so it is likely that the cool drifting work in the game can be reproduced during driving.
The scenes of each track are from the classic maps in the game, such as twisted mansions, earthquake volcanoes, dolphin capes or rainbow paths, and the fans of the game are ecstatic!
Players need to wear AR goggles when playing, through augmented reality technology, get virtual props to achieve the prop confrontation in Mario Kart, and become a car god!
With the constant changes in lighting and projection, being immersed really isn't bragging.
And the Kuba Castle, where the live-action Mario Racing car is located, is also very domineering, with stone walls, iron fences, and heavy doors creating a kind of strict force!
The huge kuba stone statue indicates that this territory belongs to my Kuba all the time!
Visitors can also see the city's special themed trophies as they walk through the beautifully designed waiting areas. Step into the depths of the castle and brave the challenge of Kuba, maybe you can really take the trophy home
After playing the thrilling Mario Kart, visit the fun mushroom kingdom. "Yaoxi Adventure" is more suitable for parent-child entertainment, ride on Yaoxi's back, and enjoy visiting Mario's world!
03 Eat, drink, buy, buy, buy
Welcome to the world's first Mario-themed café! Unlike the two-time ticket hop-off game park, mario Café & Store opened to the public in October 2020, where visitors can indulge in delicious game-themed food!
Two "hat shortbreads" representing the Mario Bros. – shortbread sandwiches with cream and fruit sandwiched between a thin pancake in the shape of a hat.
Fruit cream soda inspired by Mario, Luigi and Princess Beech.
In the Chinobio Café, Chinobio will also transform into a chef to present special dishes with elements such as mushrooms and gold coins.
This is the restaurant with the largest number of seats
Next to the Mario Cafe is the shops around "Nintendo Super park". Here you can find "size-reduced" red hats and Louisian hats, T-shirts with the Mario logo, hat-shaped wallets, mushroom-shaped water bottles, and more.
The excitement of the heart, the trembling hands, it is so heartwarming!!
The IP winner wins the world, and the Lanyu Cultural Theme Park Design Institute believes that this is the unchanging iron law of the park. The success of Harry Potter and Nintendo, and the blossoming of Legoland, are all attempts at Universal Studios. But in fact, today, there are many IP, there is a huge gap between getting and using well, we must not only find good IP, but also develop a good IP, development, its importance is many times no less than having IP itself.