The ultimate pursuit, Gaohe Automobile's "innovative" way of upgrading dimensions | the global ball car review

On March 31st, Gaohe Automobile held a spring conference with the theme of "Live to Create", at which Mr. Ding Lei, founder, chairman and CEO of Huaren Express Gaohe, shared with everyone the story of "Like to Create" in the past 4 and a half years since the company's establishment, and at the same time, the newly upgraded HiPhi Play Scene Co-creation Platform and HiPhi OS 2.0 Platform were also unveiled. What is even more surprising is that at the press conference, Gaohe's new flagship evolvable supercar SUV- HiPhi Z GT ushered in an official debut, and this conference can be described as a surprise.

For a long time, for Gaohe Automobile, the industry has had two very different views. Some people think that Gaohe Automobile is successful, and it is wise to enter the electric vehicle market of more than 500,000 yuan, and the products it creates are the existence of the ceiling level of independent high-end brands; of course, some people point out that the current Gaohe automobile models are not much different from other new car-making forces at present, in addition to the cool-looking packaging and inflated prices.

There are mixed reviews, what kind of car brand is Gaohe?

| Gaohe Automobile's "China Speed"

In the name of "creation", even if there are many voices of opposition in the industry, in Ding Lei's view, ten thousand "rebuttals" cannot be worth a result, a result that is enough to attract the attention of the outside world. Facts have proved that Gaohe Automobile did not disappoint, according to the official data released, its first model Gaohe HiPhi X completed the delivery of 5,000 units in ten months after its listing, creating a market record of 5,000 for China's new energy luxury brands, especially in February, Gaohe delivered a total of 355 HiPhi X, which accounted for 1/3 of the sales volume of the market segment, equivalent to more than 500,000 luxury pure electric vehicles sold for 1 out of 3 is Gaohe.

Where did the "high fit speed" come from?

In the past four years since its establishment, Gaohe Automobile has focused on the research and development of innovative mobility technologies, and is committed to bringing new experiences to users with forward-looking technologies. In Ding Lei's eyes, Gaohe Automobile has three definitions.

The first is the scene definition design, in the past it was to define the design with indicators and a function to define the design, and Gaohe now uses the scene to define the design. For example, the High-speed Extension Wing Door, which is composed of 6 doors, not only opens in a very futuristic way, but also solves the actual pain points of users and brings more convenience in scenarios such as people getting on and off the car or picking up and placing items in the car. Another example is the self-programming projection LED headlights, H-SOA super-body electrical and electronic architecture, etc., a series of "personalized" functions have brought a new experience of using the car.

The second is software-defined cars. HiPhi X is the first on the market to achieve mass production and listing from service-oriented development, that is, the so-called SOA architecture, and the so-called SOA architecture is called service oriented architecture (service scenario-oriented electronic architecture).

The third is to co-create and define value. Through co-creation, Gaohe Automobile continuously improves the software and system, so that Gaohe sells the car to the user, and when the user gets the car, the value is actually not gradually decreasing, but gradually rising.

With the concept of "scene definition design, software-defined car, and co-creation and definition value" and highly customized intelligent car use scenarios, Gaohe Automobile has truly created an epoch-making way for users to use cars.

| Ding Lei and his Gaohe "Car Building Group"

"The new car 2.0 era is an era of openness, borderlessness, and integrated innovation."

Unlike many new force car brands, Ding Lei, the founder of Gaohe Automobile, is not born from an Internet company, but a traditional car company elder who is fakely replaced, from the vice president of SAIC Group to the deputy mayor of Shanghai Pudong New Area to his own brand, Ding Lei, who has 30 years of experience, is one of the few people who has completely experienced the entire process of the development of the traditional automobile industry. Thanks to Ding Lei's own automotive circle for many years of "talent reserves", The R&D team of Gaohe Automobile is also full of talents.

On May 7, 2018, Academician Chen Qingquan served as the director of the "Chinese Express International Science and Technology Committee"; on January 6, 2020, artificial intelligence scientists Chen Xiaoman, Feng Jianfeng and Xue Xiangyang joined the International Science and Technology Committee of China Express. These people from different fields such as production, academia, and research are all leaders in the industry. With such a powerful car-making group, Gaohe Automobile's natural "quality" is extraordinary.

For Gaohe Automobile, Ding Lei believes that Gaohe Automobile is not only a car that can run on the road, but also a platform that can interact with users: it can integrate new ideas, especially user ideas, whether in the time dimension or space dimension, it can be infinitely extended. Life can be enjoyed or laid flat, but life also hopes to be able to constantly try new things, and constantly make their realm, enlightenment, and life experience evolve to a higher realm.

| Above "co-creation" is "creation"

The full arrival of the new automobile 2.0 era has made people deeply aware of the power of science and technology and the importance of intelligence to the automobile industry, which has also allowed major manufacturers to see opportunities, and the endless new products on the market are the best proof. But one thing can not be ignored, the essence of the car is still to serve people, therefore, how to build a good car, build a car that consumers like has become a compulsory course, and the concept of "user co-creation" also comes from this.

Of course, this is the ultimate for the "like to create" High-He's car. In the eyes of Gaohe Automobile, not only people must understand cars, but also cars understand people, which are two completely different dimensions. In short, "people understand cars" is that intelligent cars are added to the intelligence on the basis of traditional cars, and the "car understands people" created by Gaohe Automobile is to add the function of the car in the intelligent ecology.

"Software is used, not designed"

Based on the H-SOA superbody electrical and electronic architecture, Gaohe Automobile has created the world's first graphical development tool for vehicle intelligent applications - HiPhi Play, which is simple and easy to use, and users can easily combine functions to quickly develop, deploy and share intelligent scenes, so as to achieve a thousand people and thousands of people.

Since the start of delivery in May 2021, the "HiPhi Play" scene card has been downloaded more than 60,000 times, the proportion of users using the scene card is as high as 72%, the proportion of users who have created the scene card has reached 12.5%, and the use of the geek world scene card has saved up to 6169 hours of time for HiPhi X users, including the use frequency of the user's single scene card up to 65 times in a day. The co-created scene card covers multiple scenes such as self-driving travel, camping, daily commuting, parent-child outing, festival celebrations, etc., and the scientific and technological intelligence inside and outside the car is constantly being discovered and improved by users.

On the eve of the Spring Festival in 2022, HiPhi Play launched the electronic firecracker scene card, under the policy of banning fireworks and firecrackers in most cities, through the combination of electronic firecrackers + custom sound effects out of the circle, the electronic firecracker scene card appeared in the HiPhi X car owner group Phenomenon-level spread, realizing the breakthrough of the science and technology scene. Of course, in the world of HiPhi Play, the user's creation is more than this, for example, one-click ball watching, mobile café, wedding mode, etc. are all user-created or self-created situation cards. You can do whatever you want. What Gaohe wants to convey is that here, you can be a user or a creator.

In the upcoming April, Gaohe will launch the HiPhi Play Creation Season, inviting users to create scene cards around different themes; in June, it will also launch the HiPhi Play Creator Platform, which is an open platform for SOA enthusiasts across the network, hoping that more people will work together to create more useful and interesting product experiences. At the same time, the first phase of Gaohe's "Creation Alliance" will unite the world's most creative and dynamic science and technology innovation organizations such as Slush, Xiashan Camp Education, Guoxing Aerospace, WABC ArtWay, Mad Science, etc., to invite users to participate in the activities and bring more inspiration to creation.

Why such "creation"? In the view of Huanqiu Automobile, nowadays, in the era of new energy and intelligence, the car must be new, which is a logic that cannot be violated, in this era when everyone talks about "new", there are too many products on the market, so for a period of time, the car machine, mileage, zero hundred acceleration, mute, and even the user experience center have become the main indicators to measure the competitiveness of a car company. It is precisely for this reason that these seemingly differentiated indicators are already homogenized. What Gaohe Automobile has done is to find "difference" in the homogenized market, which is a double breakthrough in technology and user mode, for users, this is a change of "new car", and for Gaohe, this is a huge "creation".

Conclusion: The Gaohe brand is born of creation, and it is also strong because of "like to create". As Ding Lei said, "Life is limited, dreams and imaginations are unlimited, only creation can change the world and make life more meaningful." We believe that by creating, ordinary people can also achieve great things. ”

Every release and upgrade of Gaohe Automobile is the ultimate pursuit of Gaohe for products. The car in the new era should be more than a car, but also a space for conveying feelings; the users of the new era are not only car owners, but also players. With "innovation" to upgrade the dimension, Gaohe Automobile, it is timely.