According to the plan, Chery New Energy will release a new QQ brand related news in April. The online car market learned that Chery New Energy has declared the QQ brand logo, which may be installed in QQ ice cream and other models in the future, the new logo adopts a square design, surrounded by rounded corners, and the interior is a case "Qq" letter, which is more recognizable than the Chery brand logo.
In addition, Chery New Energy has also declared three brand IPs, similar to GAC Aean's "exclusive North Nose". The three kinds of IP are later or named "Qi Xiao wang", "Qi Wang Wang", "Qi XiaoWei", etc., and the details are printed with the slogan "I-ECOLOGY", that is, "i (Car) ecology", which is expected to be used for brand promotion and peripheral product production in the later stage.
At present, the Chery New Energy LOGO is very similar to the Chery Automobile LOGO, and it is difficult for consumers to distinguish the difference between the two. Other brand new energy models have adopted a new LOGO, such as the Great Wall Euler, Changan LUMIN (not released), etc., while enhancing the brand image, but also increased the recognition of models, the future Chery QQ brand will mainly compete with the above brands.