Not long ago, a new SLG product "Return to Empire" was officially launched, and won the top 10 of the App Store free list and the top ten of the best-selling list on the same day. As a blockbuster product of Tianmei's opening year, the author does not doubt the quality of its game. But at a time when the SLG market is becoming more saturated and competitive, the results of "Return to Empire" are far beyond the expectations of players. As for why "Return to Empire" can have such an excellent market performance, after experiencing the game and observing the market reaction, you may be able to get the answer.
To say that "Return to Empire" has the greatest competitiveness compared to the mainstream products of the track, it is naturally the "free march" that has been emphasized during the publicity period. Simply put, it is the production team that integrates the operation mode of the real-time strategy game into the SLG mobile game. On the basis of such operation, it also makes the game more free and flexible. Players can choose to deploy their troops in the forest grass in advance and assign an advance army to lure the enemy deep into an ambush, or they can use micro-exercises to let long-range troops "fly kites" to melee units. It can be said that "Return to Empire" only berths the shackles of the "walking the grid" mode in the traditional SLG, which makes the game more playable.
From "walking the grid" to "free marching", the change in gameplay naturally attracts a different group of players. For SLG mobile games, its main players have always been the older players. But at a time when the e-sports industry is booming, the more operational and competitive gameplay of "Return to Empire" is also favored by young players. For example, in the B war where young users gathered, the related content of "Return to Empire" once occupied three places in the top five of the total list of B stations. Not only that, the official B station number of "Return to The Empire" was also listed in less than a week, and the number of fans grew to the second in the same category.
It is not difficult to see that the goal of Return to Empire is not just the mainstream SLG player base, but also to look at a wider user layer. Perhaps the "real-time" Return to Empire is not only changing the in-game experience, but also injecting more fresh blood into the SLG player community.