On April 2, the launching ceremony of the Silk Road Super IP Authorization Center and the signing ceremony of the Digital Silk Road (Dunhuang) Digital Collection were held.
The Digital Silk Road is a combination of the development of the digital economy and the Belt and Road Initiative, and is the support of digital technology for the Belt and Road Initiative. At present, the mainland has led the world in the digital economy, the number of netizens, online retail sales, and the development of mobile Internet. Relying on the Digital Silk Road will help overcome cultural differences and information asymmetries in countries and regions along the "Belt and Road", narrow the "digital divide", and accelerate economic and social development.
The launch of the Silk Road Super IP Authorization Center will focus on the construction of the Digital Silk Road, enhance the brand influence of the "Silk Road Cultural Journey", promote the use of geographical and human advantages and sister cities and other platforms in various places, and strengthen cultural and tourism exchanges and cooperation between cities. A number of demonstration projects for the protection and restoration of historical monuments, joint archaeology and exhibition cooperation have been successively launched to cultivate high-quality cultural relics for outreach. Continue to promote international cooperation in the cultural industry and carry out rich and diverse people-to-people exchanges.
According to He Wenlong, president of the Silk Road Brand Research Institute and director of the Dunhuang IP Authorization Center, the center currently has brands and copyright IP such as Digital Silk Road, Brilliant Silk Road, Hanging Spring, Yangguan Shangdao, ruyi Gansu and so on. The Silk Road Super IP Authorization Center will work with enterprises and talents at home and abroad to actively explore the development mode of the new format of "digital + culture", enhance the vitality and influence of the Digital Silk Road, tap cultural resources with the help of animation forms, operate the Silk Road Super IP, fully tap the commercial value of IP, and create a digital Silk Road industrial chain. At present, our Silk Road super IP system has taken initial shape. As the cultural capital of East Asia, Dunhuang was once the hub and landmark city of the Silk Road. Dunhuang testament is scattered overseas in the United States, Britain, France, Russia, Japan, India and other more than ten countries, in these countries have been exhibited and disseminated for more than 100 years, with great cultural radiation, attraction, appeal and influence! At present, digital Dunhuang has achieved remarkable results and has become a benchmark for the Digital Silk Road. These advantages are superimposed, creating good conditions for us to build the Brand of Digital Silk Road.
All-media reporter of Lanzhou Daily
Zhang Yuping Special correspondent Yue Ling
Dunhuang IP Authorization Center has more than 50 registered trademarks (including 10 registered trademarks of Mogao Grottoes), more than 100 copyrights, and 18 Dunhuang national comic images such as Feitian, Meishen, Medicine God, And Nine Colored Deer (Dunhuang Rui beast). Our Mogao Grottoes brand and Dunhuang IP ownership are clear, and the cultural prototype resources are abundant. The cultural and creative products we develop are designated products for the Silk Road (Dunhuang) International Cultural Expo. Our design of Dunhuang Love was selected as China's cultural and creative map and won the title of "2021 Top Ten Regional Mascot IP"! We have four super IP series of Silk Road, Dunhuang, Mogao Grottoes and Dunhuang Guoman, as well as Dunhuang New Media and Dunhuang Online Business Platform. Dunhuang Mogao Grottoes (Digital) Art Museum and Silk Road World Cultural Heritage (Dunhuang) Design Base were built, Dunhuang National Tide Fashion Show was operated, and Dunhuang IP authorization full ecological chain system was launched. We have authorized dozens of enterprises in China, such as Caoxian Hanfu, Vantage Shares, WTO Real Estate, Cool Powder Jewelry, Mengyang Culture, Guangdong Wuyeshen, Shanghai Desert Oasis, etc., to use Dunhuang IP and Dunhuang elements in their respective products, packaging and publicity materials, through the hot sales of these Dunhuang series products, hundreds of millions of consumers can appreciate the beauty of Dunhuang. We create the IP image of Miss Feitian sister as a virtual idol and the international communication ambassador of Dunhuang culture, and create the IP image of Silk Road Tongge as a virtual anchor and selection officer of the Belt and Road Initiative. We have registered and established the Silk Road Brand Research Institute, the Silk Road International Business Federation, the Dunhuang Art Society and the Dunhuang Mogao Grottoes Art Museum in Hong Kong, and established a professional brand management agency. Also in Hong Kong, Japan and South Korea have applied for the registration of "Dunhuang" and "Mogao Grottoes" trademarks, while building a human Dunhuang network in Hong Kong, will take Hong Kong as a window, relying on our own digital Silk Road Meta Universe platform, to promote the Belt and Road Dunhuang culture overseas, to overseas outstanding enterprises authorization, to further expand the Dunhuang IP Mogao Grottoes brand in the global circle of friends and influence!
Warmly welcome outstanding designers at home and abroad to settle in
Silk Road World Cultural Heritage (Dunhuang) Design Base
Silk Road Brand Research Institute Dunhuang IP Authorization Center
Mogao Caves Art Museum Dunhuang Art Society Dunhuang Art Network
Dunhuang Mogao Grottoes International Brand Management Co., Ltd
Dunhuang Brilliant Silk Road Cultural Tourism Exhibition Co., Ltd