Saturday: The first virtual person IP account is expected to be launched this year

On December 15, the company said on the interactive platform that the company integrated the top domestic production team and IP resources, and chose the short video platform to incubate the relevant virtual person IP, and did related production and development, and is expected to launch the first virtual person IP account within the year.

In the future, virtual person IP accounts will consider commercial monetization through the development of IP authorization, business advertising, and virtual persons carrying goods. In addition, at present, it already has some infrastructure construction to bring digital virtual people or virtual idols into the relevant live broadcast e-commerce business, and the company will try to build a variety of forms such as virtual person live broadcast, virtual person and real person combined interaction with live broadcast after the relevant aspects mature in the future.