Two days ago, "contemporary young people" Xiao You just finished a half-day class, and was trying to take advantage of the noon pig's foot meal time to brush a Weibo to relax. The topic of "Why young people are reluctant to change their mobile phones" is a high-profile intrusion into the line of sight, and the pig's foot rice in front of them is instantly not fragrant.
Xiao You felt that this pot really shouldn't be carried by young people!
The decline in demand for mobile phones is a common trend in the market of all ages, and it is also the inevitable end of the three years of global epidemics.
Tianfeng International analyst Guo Mingqi tweeted that only 3 months have passed this year, and Chinese Android mobile phone brands have cut about 170 million mobile phone orders, which is almost 20% of the annual shipment volume of 2022 that was previously formulated, and does not rule out the possibility of continuing to cut orders in the next few months.
Not only Android, but even Apple has begun to reduce production.
According to insiders, for the new iPhone SE just released, Apple has contacted suppliers to cut 2-3 million orders, and even the annual orders for AirPods have cut more than 10 million pairs.
The AirPods series has always been a great musical companion for iPhones without headphone holes, and the production cut is so huge that it is likely that Apple is not optimistic about the overall sales of the iPhone in the coming year.
At this point, the overall demand for the mobile phone market has declined, which has become an established fact.
So let's analyze, what causes this phenomenon?
1, shyness in the pocket
As mentioned above, in the three years of the epidemic, how many small and medium-sized enterprises have collapsed, entrepreneurs have given up, the economy has lost vitality, and people's future income is not optimistic, which will naturally suppress consumption desire.
2. Inflation
Five years ago, three thousand yuan can buy an Android flagship machine, such as the Xiaomi Mi 6 of that year; now, the high-end machine is basically five or six thousand, and the price has directly doubled.
As everyone jokes, all consumer goods are rising in price, only the wages of workers are not rising!
3. The reason for changing the machine is not sufficient
The phone is just needed, but "changing the phone" is not!
The reason for changing the mobile phone is nothing more than broken, stuck, old, and tired.
Smart phones are becoming more and more mature, and they are no longer porcelain dolls that are broken when they fall, such as a certain machine that Xiaoyou changed in 618 last year, which has been dropped N times, and there is no slightest damage to the appearance.
Speaking of the caton problem, the low-end machine used to be stuck for one year, and now it can barely last a year and a half; the life of ordinary high-end machines has also been extended to 3-5 years.
In a word, as long as the memory is not stuck, it is also possible to use the earth and the earth.
Finally, consumers can feel that their mobile phones are tired of being old, but the new machines that have just been launched are more attractive in appearance or function.
However, to be fair, the innovation of smart phones in the past two years is obviously insufficient, 120Hz high brush, 100W fast charging, so-and-so co-brand lens... Can't trigger the feeling of heartbeat, we seem to see the ceiling of the mobile phone industry.
To tell the truth, the freshness brought by changing a mobile phone is not as durable as changing a mobile phone case.
Summary: Consumers have no spare money + new machines are not attractive, which together lead to a decline in demand for smartphones. This pot, young people do not carry!